Breakthrough thinking comes as a sudden, seemingly unaccountable moment of inspiration: From Archimedes' discovery in the bathtub of the principle of water displacement to Einstein's Theory of Relativity, from Brunelleschi's development of perspective drawing to the Impressionist revolution, from the taming of fire to the creation of the laser, it has shaped and advanced civilization.
In a book perfect for readers of Charles Duhigg’s The Power of Habit, David Eagleman’s Incognito, and Leonard Mlodinow’s Subliminal, the cognitive neuroscientists who discovered how the brain has aha moments—sudden creative insights—explain how they happen, when we need them, and how we can have more of them to enrich our lives and empower personal and professional success. Eureka or aha moments are sudden realizations that expand our understanding of the world and ourselves, conferring both personal growth and practical advantage. Such creative insights, as psychological scientists call them, were what conveyed an important discovery in the science of genetics to Nobel laureate Barbara McClintock, the melody of a Beatles ballad to Paul McCartney, and an understanding of the cause of human suffering to the Buddha. But these moments of clarity are not given only to the famous. Anyone can have them. In The Eureka Factor, John Kounios and Mark Beeman explain how insights arise and what the scientific research says about stimulating more of them. They discuss how various conditions affect the likelihood of your having an insight, when insight is helpful and when deliberate methodical thought is better suited to a task, what the relationship is between insight and intuition, and how the brain’s right hemisphere contributes to creative thought. Written in a lively, engaging style, this book goes beyond scientific principles to offer productive techniques for realizing your creative potential—at home and at work. The authors provide compelling anecdotes to illustrate how eureka experiences can be a key factor in your life. Attend a dinner party with Christopher Columbus to learn why we need insights. Go to a baseball game with the director of a classic Disney Pixar movie to learn about one important type of aha moment. Observe the behind-the-scenes arrangements for an Elvis Presley concert to learn why the timing of insights is crucial. Accessible and compelling, The Eureka Factor is a fascinating look at the human brain and its seemingly infinite capacity to surprise us. Praise for The Eureka Factor “Delicious . . . In The Eureka Factor, neuroscientists John Kounios and Mark Beeman give many other examples of [a] kind of lightning bolt of insight, but back this up with the latest brain-imaging research.”—Newsweek “An incredible accomplishment . . . [The Eureka Factor] is not just a chronicle of the journey that numerous scientists (including the authors) have taken to examine insight but is also a fascinating guide to how advances in science are made in general. Messrs. Kounios and Beeman examine how a parade of clever experiments can be designed to answer specific questions and rule out alternative possibilities. . . . Wonderful ideas appear as if out of nowhere—and we are delighted.”—The Wall Street Journal “An excellent title for those interested in neuroscience or creativity . . . The writing is engaging and readable, mixing stories of famous perceptions with explanations of how such revelations happen.”—Library Journal (starred review) “A lively and accessible ‘brain’ book with wide appeal.”—Booklist “[An] ingenious, thoughtful update on how the mind works.”—Kirkus Reviews “The Eureka Factor presents a fascinating and illuminating account of the creative process and how to foster it.”—James J. Heckman, Nobel laureate in economics
Genius, Einstein said, is 99% perspiration. The other 1%--the moment of inspiration and insight--provides some of the best stories of our time. From superconductors to the Big Bang, the best tales of scientific revelation are collected in The Eureka! Moment , an addictive tour through the modern world's key scientific discoveries. Rupert Lee's accounts transport readers to the moment of realization: the inventor's laboratory, his or her doubts, initial setbacks, feuds with other scientists, and finally the shock and excitement of triumph. Together, these biographies of inspiration paint an astonishing picture of human ingenuity. In physics we learn how scientists for Bell Labs inadvertently supplied proof for the Big Bang theory while trying to eliminate the background hiss in their microwave antenna. In astronomy we see Hubble's recognition that the universe is expanding, not static, as well as the fortuitous discovery of Pluto by a farm boy from Kansas. We join Watson and Crick as they decode the double helix of DNA, and Karl von Frisch as he deciphers the honeybee's waggle dance. Skillfully written to clarify concepts from quarks to relativity to antibodies for the lay reader, The Eureka Moment is a must-read for anyone interested in popular science and the history of invention.
Silver Winner, 2017 Foreword INDIES Book of the Year Awards in the Philosophy category In 1848, almost a year and a half before Edgar Allan Poe died at the age of forty, his book Eureka was published. In it, he weaved together his scientific speculations about the universe with his own literary theory, theology, and philosophy of science. Although Poe himself considered it to be his magnum opus, Eureka has mostly been overlooked or underappreciated, sometimes even to the point of being thought an elaborate hoax. Remarkably, however, in Eureka Poe anticipated at least nine major theories and developments in twentieth-century science, including the Big Bang theory, multiverse theory, and the solution to Olbers' paradox. In this book—the first devoted specifically to Poe's science side—David N. Stamos, a philosopher of science, combines scientific background with analysis of Poe's life and work to highlight the creative and scientific achievements of this text. He examines Poe's literary theory, theology, and intellectual development, and then compares Poe's understanding of science with that of scientists and philosophers from his own time to the present. Next, Stamos pieces together and clarifies Poe's theory of scientific imagination, which he then attempts to update and defend by providing numerous case studies of eureka moments in modern science and by seeking insights from comparative biography and psychology, cognitive science, neuroscience, and evolution.
When you borrow a plate from grandma, does she ask you to pay a deposit? Of course not. Likewise, blocking your non-paying ("freemium") customers from the core experience of your product, is like chopping your own leg off while running a marathon. Yet, this is just one of the crucial mistakes that most SaaS companies make right off the bat. Think about it. Do YOU have... Stalled accounts taking up valuable space? Sub-par clients who only expect freebies and don't ever use the full features of your product? Low conversion from free accounts to paid? Then, you might have a shot-yourself-in-the-foot problem. In this book, you'll find the easy, 6-step formula you can apply to your operations today that can change absolutely everything. You'll be able to count your company among giants like Mixpanel, Ubisoft, and Outsystems when you: Captivate clients' attention from the get-go. Make it easier for clients to get good at using your software so they are more likely to use it. Create a fool-proof checklist to make your product go viral. Match services with behaviors, and get users addicted to your product. Win rave reviews by making clients feel like VIPs. Use this strategy at each level in your team to supercharge its effect. Rinse and repeat, and watch your business grow while you sleep. In short, you'll discover why putting your customer first is the ultimate secret to growing your company. And how you can achieve astronomical conversions and customer loyalty without even trying. Check out what others are saying:
A collection of fascinating stories, entertainingly told, revealing the human face of science. Eurekas and Euphorias encompasses some 200 anecdotes brilliantly illustrating scientists in all their shapes: the obsessive and the dilettantish, the genial, the envious, the preternaturally brilliant and the slow-witted who sometimes see further in the end, the open-minded and the intolerant, recluses and arrivistes. Told with wit and relish by Walter Gratzer, here are stories to delight, astonish, instruct, and most especially, entertain the general reader, scientist and non-scientist alike.
The scientific story of first impressions—and why the snap character judgments we make from faces are irresistible but usually incorrect We make up our minds about others after seeing their faces for a fraction of a second—and these snap judgments predict all kinds of important decisions. For example, politicians who simply look more competent are more likely to win elections. Yet the character judgments we make from faces are as inaccurate as they are irresistible; in most situations, we would guess more accurately if we ignored faces. So why do we put so much stock in these widely shared impressions? What is their purpose if they are completely unreliable? In this book, Alexander Todorov, one of the world's leading researchers on the subject, answers these questions as he tells the story of the modern science of first impressions. Drawing on psychology, cognitive science, neuroscience, computer science, and other fields, this accessible and richly illustrated book describes cutting-edge research and puts it in the context of the history of efforts to read personality from faces. Todorov describes how we have evolved the ability to read basic social signals and momentary emotional states from faces, using a network of brain regions dedicated to the processing of faces. Yet contrary to the nineteenth-century pseudoscience of physiognomy and even some of today's psychologists, faces don't provide us a map to the personalities of others. Rather, the impressions we draw from faces reveal a map of our own biases and stereotypes. A fascinating scientific account of first impressions, Face Value explains why we pay so much attention to faces, why they lead us astray, and what our judgments actually tell us.
A thoughtful, down-to-earth, contemporary guide to help partners identify and address relationship-killing behavior patterns in their own lives. Good people can be bad at relationships. One night during his divorce, after one too many vodkas and a call with a phone-in-therapist who told him to “journal his feelings,” Matthew Fray started a blog. He needed to figure out how his ex-wife went from the eighteen-year-old college freshman who adored him to the angry woman who thought he was an asshole and left him. As he pieced together the story of his marriage and its end, Matthew began to realize a hard truth: even though he was a decent guy, he was a bad husband. As he shared raw, uncomfortable, and darkly humorous first-person stories about the lessons he’d learned from his failed marriage, a peculiar thing happened. Matthew started to gain a following. In January 2016 a post he wrote—“She Divorced Me Because I left the Dishes by the Sink”—went viral and was read over four million times. Filtered through the lens of his own surprising, life-changing experience and his years counseling couples, This Is How Your Marriage Ends exposes the root problem of so many relationships that go wrong. We simply haven’t been taught any of the necessary skills, Matthew explains. In fact, it is sometimes the assumption that we are acting on good intentions that causes us to alienate our partners and foment mistrust. With the humorous, entertaining, and counterintuitive approach of The Subtle Art of Not Giving a F*ck, and the practical insights of The 5 Love Languages, This is How Your Marriage Ends helps readers identify relationship-killing behavior patterns in their own lives, and offers solutions to break free from the cycles of dysfunction and destruction. It is must-read for every partner no matter what stage–beginning, middle, or even end—of your relationship.
