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Author: Ian Dunning
Publisher: TradeTech Solutions Ltd
Published: 2020-05-29
Total Pages: 123
ISBN-13: 1838064001
DOWNLOAD EBOOKThis Guide has been written to cover all aspects of the reality of B2B eCommerce. The emphasis is on practical advice for British SMEs that can bring you immediate economic benefits.
Author: Kim Ann King
Publisher: Pearson Education
Published: 2015-03-23
Total Pages: 256
ISBN-13: 0134084640
DOWNLOAD EBOOKTo succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real. In The Complete Guide to B2B Marketing, King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalization, and experimentation. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to: Systematically assess your context and customer, via personas, profiles, and other powerful techniques Choose among today's panoply of marketing options, tools, and techniques Build a more agile B2B marketing organization, and link its goals more tightly to strategy More accurately estimate marketing spend and ROI Systematically optimize demand generation and many other key functions Leverage higher-value approaches to web/mobile, SEO, and customer community-building Gain more value from corporate standards and your creative services vendors Discover what worked and what didn't, and use this knowledge to improve more quickly You'll find comprehensive, actionable resources, including best-practices checklists for every tactic, vendor checklists for evaluating new marketing technologies, a complete corporate marketing plan outline, and a start-to-finish marketing communications case study. If you're a B2B marketer, you'll find The Complete Guide to B2B Marketing invaluable – whatever your company's size, product, service, or industry.
Author: Maira Lescano
Publisher:
Published: 2021-05-20
Total Pages: 184
ISBN-13:
DOWNLOAD EBOOKDigital commerce is growing rapidly and is expanding into numerous channels, devices, industries, and markets. However, when we think of eCommerce, we often have B2C transactions in mind. That is businesses selling to the general public or consumers. B2B eCommerce, on the other hand, involves business-to-business transactions and must take into account the interests and requirements of business customers. B2B eCommerce, when compared to the B2C industry, is projected to be two times bigger than B2C in 2020. In fact, it's anticipated to be the area of largest eCommerce growth from 2020 to 2025. Whether you're a wholesaler looking to start selling to your customers online, a manufacturer wanting to increase the orders coming through your website, or an online retailer looking to branch out into B2B sales - this book will take you through the key stages to making B2B eCommerce success for your business. It will take you through the four Stages to success: -Should You Add eCommerce to Your Business? -Getting Everyone and Everything Ready -Making the Website a Reality -Making B2B eCommerce a Success: Site Launch and Ongoing Marketing Plus lots of case studies and 2 bonus chapters covering what successful websites need and if B2C eCommerce is for you.
Author: Gerardus Blokdyk
Publisher: 5starcooks
Published: 2018-12-21
Total Pages: 302
ISBN-13: 9780655517429
DOWNLOAD EBOOKWhat is important to you? What is the value of B2B e-commerce to a buyer organization and how to measure this value? How many suppliers are involved? In terms of e-commerce activities, what are the most important research questions that need to be answered? What e-commerce-related data are needed? This instant b2b ecommerce self-assessment will make you the principal b2b ecommerce domain assessor by revealing just what you need to know to be fluent and ready for any b2b ecommerce challenge. How do I reduce the effort in the b2b ecommerce work to be done to get problems solved? How can I ensure that plans of action include every b2b ecommerce task and that every b2b ecommerce outcome is in place? How will I save time investigating strategic and tactical options and ensuring b2b ecommerce costs are low? How can I deliver tailored b2b ecommerce advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all b2b ecommerce essentials are covered, from every angle: the b2b ecommerce self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that b2b ecommerce outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced b2b ecommerce practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in b2b ecommerce are maximized with professional results. Your purchase includes access details to the b2b ecommerce self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific b2b ecommerce Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author: Gerrit Heinemann
Publisher: Springer Nature
Published: 2022-11-11
Total Pages: 218
ISBN-13: 3658385286
DOWNLOAD EBOOKThis textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.
Author: Ian Daniel
Publisher: NeuroDigital
Published: 2011-10-10
Total Pages: 230
ISBN-13: 0956526225
DOWNLOAD EBOOKE-commerce Get It Right! is a Step-by-Step E-commerce guide, that will show you everything you need to know about selling and marketing physcial products online. Whether you¿re an e-commerce Start-Up or have an existing e-commerce website that is struggling to make a profit, this book is for you.
Author: Zita Keigley
Publisher:
Published: 2021-05-20
Total Pages: 184
ISBN-13:
DOWNLOAD EBOOKDigital commerce is growing rapidly and is expanding into numerous channels, devices, industries, and markets. However, when we think of eCommerce, we often have B2C transactions in mind. That is businesses selling to the general public or consumers. B2B eCommerce, on the other hand, involves business-to-business transactions and must take into account the interests and requirements of business customers. B2B eCommerce, when compared to the B2C industry, is projected to be two times bigger than B2C in 2020. In fact, it's anticipated to be the area of largest eCommerce growth from 2020 to 2025. Whether you're a wholesaler looking to start selling to your customers online, a manufacturer wanting to increase the orders coming through your website, or an online retailer looking to branch out into B2B sales - this book will take you through the key stages to making B2B eCommerce success for your business. It will take you through the four Stages to success: -Should You Add eCommerce to Your Business? -Getting Everyone and Everything Ready -Making the Website a Reality -Making B2B eCommerce a Success: Site Launch and Ongoing Marketing Plus lots of case studies and 2 bonus chapters covering what successful websites need and if B2C eCommerce is for you.
Author: Gerardus Blokdyk
Publisher: 5starcooks
Published: 2019-09-30
Total Pages: 310
ISBN-13: 9780655934165
DOWNLOAD EBOOKWhere does b2b e-commerce come into play? What type of application has the potential to change a market or even create a new market? Will your organization withdraw from the existing e-marketplace? How you can make sure all information is available in your web store? Which best describes your organizations B2B omnichannel commerce capabilities? This best-selling B2b Ecommerce self-assessment will make you the entrusted B2b Ecommerce domain adviser by revealing just what you need to know to be fluent and ready for any B2b Ecommerce challenge. How do I reduce the effort in the B2b Ecommerce work to be done to get problems solved? How can I ensure that plans of action include every B2b Ecommerce task and that every B2b Ecommerce outcome is in place? How will I save time investigating strategic and tactical options and ensuring B2b Ecommerce costs are low? How can I deliver tailored B2b Ecommerce advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all B2b Ecommerce essentials are covered, from every angle: the B2b Ecommerce self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that B2b Ecommerce outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced B2b Ecommerce practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in B2b Ecommerce are maximized with professional results. Your purchase includes access details to the B2b Ecommerce self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific B2b Ecommerce Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author: Lance Rasul
Publisher:
Published: 2021-05-20
Total Pages: 184
ISBN-13:
DOWNLOAD EBOOKDigital commerce is growing rapidly and is expanding into numerous channels, devices, industries, and markets. However, when we think of eCommerce, we often have B2C transactions in mind. That is businesses selling to the general public or consumers. B2B eCommerce, on the other hand, involves business-to-business transactions and must take into account the interests and requirements of business customers. B2B eCommerce, when compared to the B2C industry, is projected to be two times bigger than B2C in 2020. In fact, it's anticipated to be the area of largest eCommerce growth from 2020 to 2025. Whether you're a wholesaler looking to start selling to your customers online, a manufacturer wanting to increase the orders coming through your website, or an online retailer looking to branch out into B2B sales - this book will take you through the key stages to making B2B eCommerce success for your business. It will take you through the four Stages to success: -Should You Add eCommerce to Your Business? -Getting Everyone and Everything Ready -Making the Website a Reality -Making B2B eCommerce a Success: Site Launch and Ongoing Marketing Plus lots of case studies and 2 bonus chapters covering what successful websites need and if B2C eCommerce is for you.
Author: S. P. Suarker
Publisher: Zen Mastery Srl
Published: 2020-10-30
Total Pages: 82
ISBN-13: 9786069836163
DOWNLOAD EBOOKE-Commerce Business: The Essential Guide to E-Commerce Success, Learn All the Valuable Information You Need in Starting A Successful E-Commerce Business Anyone can make a living online and creating an ecommerce store is one of the excellent strategies to make money online. If you have a business that doesn't have an online store yet, it is a great idea to establish your online store because ecommerce is only growing from here on out. You have probably heard of that little store called Amazon, right? They are the largest online store in the world and because of Amazon and eBay, people are now more comfortable making purchases online. In fact, studies show that retail ecommerce sales this year will reach $4.13 trillion. This book will teach you how to start your own ecommerce store and teach you the steps on how you can maximize your profits online. By learning the basics, you can learn how to possibly turn your once small website into a global brand. It is possible once you learn the correct strategy and best ecommerce practices. This book will discuss the following topics: What is Ecommerce and Why You Should Take Notice Introduction to Ecommerce Business Models Creating Your Online Store - Your Website Creating Your Online Store - Your Ecommerce Store Platform Designing a Store That Will Sell More Ways to Generate More Sales With Pricing and Persuasive Writing Marketing Your Ecommerce Store The potential to grow your business through ecommerce is truly limitless and it is a great way to earn money online. Anyone can do it so long as you follow the tips and techniques that will be explained in the book. So what are you waiting for? If you're interested in starting your own ecommerce business or want to add one with your existing business, scroll up and click "add to cart" now.
