The Essence of Rhetoric

The Essence of Rhetoric

Author: Stan A Lindsay Ph D

Publisher:

Published: 2010-05

Total Pages: 106

ISBN-13: 9780984149179

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This book will introduce you to the basic history and concepts of Rhetoric, and demonstrate those concepts by allowing you to experience the rhetoric in the music at Walt Disney World. Starting with the prayer theory of Homer and the ancient Greeks, we learn that Flattery, Quid pro Quo, and appeals for consistency are persuasive. Then Plato coins the term "rhetoric," but uses it in a negative sense. His student, Aristotle, writes the most important work on Rhetoric in history, emphasizing ethics, emotion, and logic. We believe some things just because we trust the word of someone else. Aristotle also taught the three basic uses of rhetoric: in the courts, in the political assemblies, and in the culture. The Romans added the 5 basic considerations of Rhetoric: Invention, Arrangement, Style, Memory, and Delivery. Contemporary rhetoricians, Kenneth Burke, Chaim Perelman, and Stephen Toulmin add concepts like identification, cultural values, and the two-sided message. Disney provides musical experiences of all of these. Everyone is familiar with Disney Music. But, few have analyzed what types of persuasive messages are communicated through Disney music. Find out for yourself what the rest of the world is being persuaded by listening to the music. Take, for example, the song "Two Brothers" in The American Adventure. Is it pro-war or anti-war? How would you analyze the rhetoric of such music? This book explains the methods rhetoricians have been using for thousands of years.


The Art Of Rhetoric

The Art Of Rhetoric

Author: Aristotle

Publisher: HarperCollins

Published: 2014-09-02

Total Pages: 228

ISBN-13: 1443440817

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In The Art of Rhetoric, Aristotle demonstrates the purpose of rhetoric—the ability to convince people using your skill as a speaker rather than the validity or logic of your arguments—and outlines its many forms and techniques. Defining important philosophical terms like ethos, pathos, and logos, Aristotle establishes the earliest foundations of modern understanding of rhetoric, while providing insight into its historic role in ancient Greek culture. Aristotle’s work, which dates from the fourth century B.C., was written while the author lived in Athens, remains one of the most influential pillars of philosophy and has been studied for centuries by orators, public figures, and politicians alike. HarperTorch brings great works of non-fiction and the dramatic arts to life in digital format, upholding the highest standards in ebook production and celebrating reading in all its forms. Look for more titles in the HarperTorch collection to build your digital library.


Rhetoric in Ancient China, Fifth to Third Century B.C.E

Rhetoric in Ancient China, Fifth to Third Century B.C.E

Author: Xing Lu

Publisher: Univ of South Carolina Press

Published: 2022-03-10

Total Pages: 376

ISBN-13: 1643362909

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Xing Lu examines language, art, persuasion, and argumentation in ancient China and offers a detailed and authentic account of ancient Chinese rhetorical theories and practices within the society's philosophical, political, cultural, and linguistic contexts. She focuses on the works of five schools of thought and ten well-known Chinese thinkers from Confucius to Han Feizi to the the Later Mohists. Lu identifies seven key Chinese terms pertaining to speech, language, persuasion, and argumentation as they appeared in these original texts, selecting ming bian as the linchpin for the Chinese conceptual term of rhetorical studies. Lu compares Chinese rhetorical perspectives with those of the ancient Greeks, illustrating that the Greeks and the Chinese shared a view of rhetoric as an ethical enterprise and of speech as a rational and psychological activity. The two traditions differed, however, in their rhetorical education, sense of rationality, perceptions of the role of language, approach to the treatment and study of rhetoric, and expression of emotions. Lu also links ancient Chinese rhetorical perspectives with contemporary Chinese interpersonal and political communication behavior and offers suggestions for a multicultural rhetoric that recognizes both culturally specific and transcultural elements of human communication.


Rhetoric as Philosophy

Rhetoric as Philosophy

Author: Ernesto Grassi

Publisher: SIU Press

Published: 2000-12-31

Total Pages: 156

ISBN-13: 9780809323630

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By going back to the Italian humanist tradition and aspects of earlier Greek and Latin thought, Ernesto Grassi develops a conception of rhetoric as the basis of philosophy. Grassi explores the sense in which the first principles of rational thought come from the metaphorical power of the word. He finds the basis for his conception in the last great thinker of the Italian humanist tradition, Giambattista Vico (1668-1744). He concentrates on Vico's understanding of imagination and the sense of human ingenuity contained in metaphor. For Grassi, rhetorical activity is the essence and inner life of thought when connected to the metaphorical power of the word. Originally published in English in 1980, Rhetoric as Philosophy has been out of print for some time. In his foreword to this reprint edition, Burke scholar Timothy W. Crusius rues the lack of concentrated attention to Grassi because "what he had to say about rhetoric is at least as significant as, for example, what Kenneth Burke taught us".


Speaking of Evil

Speaking of Evil

Author: Matthew Boedy

Publisher: Rowman & Littlefield

Published: 2018-10-15

Total Pages: 115

ISBN-13: 1498578446

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Rhetoric and the Responsibility to and for Language: Speaking of Evil relocates the “problem of evil”— the question of why God would allow for the existence of evil—and surveys it as a rhetorical problem. It raises this question: if we speak evil, how shall we speak of evil? When we communicate, we are naming, and evil as the corruption of language plays a central role in that naming. Evil freezes our words, convinces us we have the sole right to their definitions, and generally stifles the dynamic gift of language. By looking at how people in different eras and situations have named evil, this book suggests how we can better take responsibility for our words and why we owe a responsibility to language as our ethical stance toward evil.


The Rhetoric of Empire

The Rhetoric of Empire

Author: David Spurr

Publisher: Duke University Press

Published: 1993

Total Pages: 230

ISBN-13: 9780822313175

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The white man's burden, darkest Africa, the seduction of the primitive: such phrases were widespread in the language Western empires used to talk about their colonial enterprises. How this language itself served imperial purposes--and how it survives today in writing about the Third World--are the subject of David Spurr's book, a revealing account of the rhetorical strategies that have defined Western thinking about the non-Western world.Despite historical differences among British, French, and American versions of colonialism, their rhetoric had much in common. The Rhetoric of Empire identifies these shared features--images, figures of speech, and characteristic lines of argument--and explores them in a wide variety of sources. A former correspondent for the United Press International, the author is equally at home with journalism or critical theory, travel writing or official documents, and his discussion is remarkably comprehensive. Ranging from T. E. Lawrence and Isak Dineson to Hemingway and Naipaul, from Time and the New Yorker to the National Geographic and Le Monde, from journalists such as Didion and Sontag to colonial administrators such as Frederick Lugard and Albert Sarraut, this analysis suggests the degree to which certain rhetorical tactics penetrate the popular as well as official colonial and postcolonial discourse.Finally, Spurr considers the question: Can the language itself--and with it, Western forms of interpretation--be freed of the exercise of colonial power? This ambitious book is an answer of sorts. By exposing the rhetoric of empire, Spurr begins to loosen its hold over discourse about--and between--different cultures.


Words Like Loaded Pistols

Words Like Loaded Pistols

Author: Sam Leith

Publisher: Basic Books

Published: 2016-04-26

Total Pages: 322

ISBN-13: 0465096689

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"An entertaining history of great oratory" and a primer to rhetoric's key techniques (The New Yorker). Rhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their vegetables. You have been using rhetoric yourself, all your life. After all, you know what a rhetorical question is, don't you? In Words Like Loaded Pistols, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Richard Nixon—and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Obama, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics— because rhetoric is useful, relevant, and absolutely nothing to be afraid of.


Spiritual Modalities

Spiritual Modalities

Author: William FitzGerald

Publisher: Penn State Press

Published: 2012

Total Pages: 170

ISBN-13: 0271056223

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"Explores prayer as a rhetorical art, examining situations, strategies, and performative modes of discourse directed to the divine"--Provided by publisher.


The Ethics of Rhetoric

The Ethics of Rhetoric

Author: Richard M. Weaver

Publisher: Pickle Partners Publishing

Published: 2017-04-07

Total Pages: 323

ISBN-13: 1787204146

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In The Ethics of Rhetoric, Richard M. Weaver evaluates the ethical and cultural role of rhetoric and its reflection on society. Weaver draws upon classical notions of rhetoric in Plato’s Phaedrus, and he examines the effectiveness and implications of the manipulation of language in the works of Lincoln, Burke, and Milton. In this collection of essays, Weaver examines how different types of rhetoric persuade, their varying levels of effectiveness and credibility, and how one’s manner of argumentation and style of persuasion are indicative of character. Ultimately, Weaver argues that the cultivation of pure language creates pure people. Initially published in 1953, The Ethics of Rhetoric remains timeless in its evaluation of rhetoric’s role in society.


You Talkin' To Me?

You Talkin' To Me?

Author: Sam Leith

Publisher: Profile Books

Published: 2011-10-20

Total Pages: 304

ISBN-13: 1847654258

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Rhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their greens. You have been using rhetoric yourself, all your life. After all, you know what a rhetorical question is, don't you? In this updated edition of his classic guide, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Donald Trump - and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Richard Nixon, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics - because rhetoric is useful, relevant and absolutely nothing to be afraid of.