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Author: William A. Cohen
Publisher:
Published: 1991-09-20
Total Pages: 292
ISBN-13:
DOWNLOAD EBOOKFocuses exclusively on the marketing concerns of small businesses. Helps the small business owner be successful in marketing. Each chapter stands alone and covers a specific class of marketing problems. By putting all essential information about marketing at the reader's fingertips, it comprises his best first investment.
Author: William A. Cohen
Publisher: John Wiley & Sons
Published: 2006-02-24
Total Pages: 368
ISBN-13: 047176356X
DOWNLOAD EBOOKA new, revised edition of the classic guide forentrepreneurs For more than a decade, The Entrepreneur and SmallBusiness Problem Solver has been the go-to resource forbudding entrepreneurs and small business owners alike. Now in itsThird Edition, this classic has been revised and updated to meetthe needs of the modern reader in today's fast-paced businessenvironment. Covering everything from getting a start-up loan tointroducing a new product, this comprehensive guide shows you howto deal with the common problems every small business faces-withouthiring expensive outside help. This handy guide is packed with the kind of essential,down-to-earth advice everyone running a small businessneeds-whether you need help with your business plan or collecting asmall debt. This new Third Edition features new information on taxlaw changes, technological advances, and changes in governmentservices, and includes an entirely new chapter on Internetmarketing and e-commerce. Focused on practicality, the book alsofeatures downloadable, chapter-ending worksheets that will help youretain what you learned and implement it correctly. A truly uniquesource for sound business guidance, The Entrepreneur andSmall Business Problem Solver, Third Edition is aninvaluable reference that every business owner needs. Inside, you'll find world-class guidance on these topics andmore: How and where to find start-up capital Insuring your business Extending credit and collecting debts Financial record-keeping Carrying out marketing research Pricing products and services Marketing and advertising your business Doing business and marketing online Recruiting and managing employees Protecting your business and avoiding rip-offs
Author: William A. Cohen
Publisher: Wiley
Published: 1990-01-16
Total Pages: 565
ISBN-13: 9780471501237
DOWNLOAD EBOOK"He’s successfully managed to combine expert start-up and management information—at least 10 books’ worth—in a single volume. An amazing feat!" —Jerome Goldstein, Publisher, In Business "… an incredible storehouse of knowledge critical for success in almost every business." —Dr. Marshall E. Reddick, Director of the Institute of Entrepreneurship and Professor of Marketing, California State University, Los Angeles "The most striking feature of the book is the very scope of its coverage: I can’t think of many business subjects which are not covered here in such detail as to live up to the title of Problem Solver.… I can also see a problem for Bill Cohen: After this, what can he do for an encore?" —Herman Holtz, Author, How to Succeed as an Independent Consultant "This skilled and comprehensive management guide leads the entrepreneur safely through the numerous phases of successful business operations." —Bert Fregly, Management Assistance Officer, U.S. Small Business Administration
Author: Haje Jan Kamps
Publisher: Apress
Published: 2020-08-25
Total Pages: 103
ISBN-13: 9781484260647
DOWNLOAD EBOOKYou have a home-run startup idea and a whip-smart team to execute it. Everything should be in place to kick-start your company and secure funding. However, there is one more step that can make or break the entire deal: the pitch. Founders everywhere struggle to nail the perfect pitch to garner VC backing, and this book is here to help. Pitch Perfect by Haje Jan Kamps expertly teaches you how to tell your startup’s story. To raise venture capital, it is absolutely crucial that your foundation is a story that is accessible, compelling, and succinct. Kamps uses his invaluable experiential knowledge to guide you through your presentation, from slide deck specifics to storytelling details to determining a fundamental philosophy for your business. In the process of creating and formulating a pitch deck and the story to go with it, founders often discover deep flaws in their business idea. Perhaps the market is non-existent. It could be that the “problem” isn’t worth solving. Maybe the idea is so simple that it would be too easy to copy. Maybe it’s already been done, or the team simply is not up to the job. Pitch Perfect has all of those bases covered so that you can excel. How do you convince an institutional investor to part with their money and fund your company? The small block of time you are given for a pitch holds your startup’s future in its grasp. Learn how to craft your startup story in a way that will get people to lean into your message with Pitch Perfect. Your dream is only one pitch away.
Author: Mel H. Abraham
Publisher: Morgan James Publishing
Published: 2015-02-24
Total Pages: 227
ISBN-13: 1630473316
DOWNLOAD EBOOKDiscover the Three Elements of the Entrepreneurial Mindset—the key to twenty-first century sustainable success: “A must read.” —David Bach, #1 New York Times–bestselling author of The Automatic Millionaire The Entrepreneur’s Solution introduces the Business Mastery Blueprint and the concept of sustainable success—the new model for thriving in the twenty-first century, which replaces the old standard “model of mediocrity.” New-millennium companies are blazing a very different path to an achievable and sustainable future. But what is the mindset behind the methodology? In these pages, potential and beginning entrepreneurs can learn exactly what it takes to live a rich life on every level. The Nine Entrepreneurial Essentials that make up the Three Elements of the Entrepreneurial Mindset—from the moment they are put into practice—become a game changer in growing a business and a meaningful life. “A thought-provoking new way to think about business.” —Daniel Amen, MD, author of Change Your Brain, Change Your Life Includes a foreword by Brendon Burchard, New York Times–bestselling author of High Performance Habits
Author: John Jantsch
Publisher: HarperCollins Leadership
Published: 2021-09-21
Total Pages: 224
ISBN-13: 1400224780
DOWNLOAD EBOOKA step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. In this book, you will learn: Why strategy must come before tactics. How to narrow your focus and choose only ideal customers. Why no one wants what you sell – and what they actually want. How to use story and narrative as the voice of strategy. How to construct the perfect customer journey. How to grow your business with your customers. This bookintroduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer. The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.
Author: James T. White
Publisher: AuthorHouse
Published: 2008-07-07
Total Pages: 118
ISBN-13: 1438938888
DOWNLOAD EBOOKAs the founder, President and C.E.O. of several highly successful companies, James T. White is no ordinary "Generation Y" 23-year-old. He has been using his knowledge, charm and motivational style to build a multi-million empire for over ten years. White began his first landscaping business at the age of 12 armed with only a $20 shovel, and now has offices throughout the world. White speaks to the new generation, "Generation O," as they all watch the economy flounder, their parents struggle, costs and foreclosures in America rise. "Older financial gurus preach to live beneath your means. That's not realistic for people of my Generation. We are in a serious financial meltdown and need to incourage and inspire poepel to get back on track" "I believe in the universe, and it's powers, we need to inspire, and educate individuals," says White. "I made my own future. I am determined to provide hope and inspiration during these times of crisis."
Author: Lisa K. Gundry
Publisher: SAGE
Published: 1996-02-06
Total Pages: 164
ISBN-13: 9780803972018
DOWNLOAD EBOOKThis book is an excellent resource and essential guide for students of management, organizational studies, economics, and marketing or a variety of other courses that require consulting projects. The real-world examples, sound methods, and student feedback provided make Field Casework an extremely relevant text.
Author: Steven W. Sowards
Publisher: American Library Association
Published: 2014-07-22
Total Pages: 492
ISBN-13: 0838912346
DOWNLOAD EBOOKFocusing on print and electronic sources that are key to business and economics reference, this work is a must-have for every reference desk. Readers will find sources of information on such topics asBusiness lawE-commerceInternational businessManagement of information systemsOccupations and careersMarket researchGuide to Reference is used internationally as the “source of first resort” for identifying information and training reference professionals, and this book will help connect librarians and researchers to the most relevant sources of information on business and economics.
Author: Tom Eisenmann
Publisher: Currency
Published: 2021-03-30
Total Pages: 370
ISBN-13: 0593137027
DOWNLOAD EBOOKIf you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
