The Electronic Word
The Electronic Word

Author: Richard A. Lanham

Publisher: University of Chicago Press

Published: 2010-06-15

Total Pages: 302

ISBN-13: 0226469123

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The personal computer has revolutionized communication, and digitized text has introduced a radically new medium of expression. Interactive, volatile, mixing word and image, the electronic word challenges our assumptions about the shape of culture itself. This highly acclaimed collection of Richard Lanham's witty, provocative, and engaging essays surveys the effects of electronic text on the arts and letters. Lanham explores how electronic text fulfills the expressive agenda of twentieth-century visual art and music, revolutionizes the curriculum, democratizes the instruments of art, and poses anew the cultural accountability of humanism itself. Persuading us with uncommon grace and power that the move from book to screen gives cause for optimism, not despair, Lanham proclaims that "electronic expression has come not to destroy the Western arts but to fulfill them." The Electronic Word is also available as a Chicago Expanded Book for your Macintosh®. This hypertext edition allows readers to move freely through the text, marking "pages," annotating passages, searching words and phrases, and immediately accessing annotations, which have been enhanced for this edition. In a special prefatory essay, Lanham introduces the features of this electronic edition and gives a vividly applied critique of this dynamic new edition.

Electronic Word of Mouth (eWOM) in the Marketing Context
Electronic Word of Mouth (eWOM) in the Marketing Context

Author: Elvira Ismagilova

Publisher: Springer

Published: 2017-02-15

Total Pages: 148

ISBN-13: 3319524593

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This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM.

Exploring the Power of Electronic Word-Of-Mouth in the Services Industry
Exploring the Power of Electronic Word-Of-Mouth in the Services Industry

Author: Hans Ruediger Kaufmann

Publisher:

Published: 2019-08

Total Pages:

ISBN-13: 9781522585763

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"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--

The Electronic Word
The Electronic Word

Author: Richard A. Lanham

Publisher: University of Chicago Press

Published: 1993-12-15

Total Pages: 302

ISBN-13: 9780226468839

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The personal computer has revolutionized communication, and digitized text has introduced a radically new medium of expression. Interactive, volatile, mixing word and image, the electronic word challenges our assumptions about the shape of culture itself. This highly acclaimed collection of Richard Lanham's witty, provocative, and engaging essays surveys the effects of electronic text on the arts and letters. Lanham explores how electronic text fulfills the expressive agenda of twentieth-century visual art and music, revolutionizes the curriculum, democratizes the instruments of art, and poses anew the cultural accountability of humanism itself. Persuading us with uncommon grace and power that the move from book to screen gives cause for optimism, not despair, Lanham proclaims that "electronic expression has come not to destroy the Western arts but to fulfill them." The Electronic Word is also available as a Chicago Expanded Book for your Macintosh®. This hypertext edition allows readers to move freely through the text, marking "pages," annotating passages, searching words and phrases, and immediately accessing annotations, which have been enhanced for this edition. In a special prefatory essay, Lanham introduces the features of this electronic edition and gives a vividly applied critique of this dynamic new edition.

Driving Consumer Engagement in Social Media
Driving Consumer Engagement in Social Media

Author: Anna Bianchi

Publisher: Routledge

Published: 2020-12-10

Total Pages: 196

ISBN-13: 1000294668

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This book investigates how marketing communications in social networks influence electronic word of mouth, including an examination of brand type and geographic market. It focuses on motivations and reveals why people exchange opinions about brands, products and services in the digital environment. It is written for scholars and researchers within the fields of marketing and communication.

Ancient and Modern Organ Edition
Ancient and Modern Organ Edition

Author: Tim Ruffer

Publisher: Canterbury Press Norwich

Published: 2014-07-25

Total Pages: 0

ISBN-13: 9781848257030

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The world's most famous hymn book has been completely revised and now offers the broadest ever range of traditional hymns and modern compositions, from the Psalms to John Bell, Bernadette Farrell and Stuart Townend. Its 847 items have been specially selected for their singability, theological richness and relevance. Organ edition. 2 volume set.

Leveraging Consumer Behavior and Psychology in the Digital Economy
Leveraging Consumer Behavior and Psychology in the Digital Economy

Author: Suki, Norazah Mohd

Publisher: IGI Global

Published: 2020-06-26

Total Pages: 299

ISBN-13: 1799830438

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With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy.

Measuring Electronic Word-of-Mouth Effectiveness
Measuring Electronic Word-of-Mouth Effectiveness

Author: Wolfgang Weitzl

Publisher: Springer

Published: 2016-10-04

Total Pages: 385

ISBN-13: 3658158891

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Wolfgang Weitzl introduces a novel perspective for measuring consumer trust in eWOM by applying a rigid scale development process. In doing so, the research aims to set new methodical standards for developing reliable, valid and practicable research instruments. Most importantly, however, the research offers valuable insights into the nature and role of consumer-initiated vs. marketer-initiated online communication in an intercultural context by conducting a series of qualitative and quantitative surveys using samples from three countries.