The Effortless Yes

The Effortless Yes

Author: Julie Steelman

Publisher: Cool Springs Press

Published: 2011-06-01

Total Pages: 175

ISBN-13: 1936487020

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Conscious business owners and entrepreneurs must be highly skilled at selling their ideas, products and services. This book demystifies the sales process and shows that sharing our vision, expressing our mission and standing for what are possible are all acts of selling.


The Effortless Experience

The Effortless Experience

Author: Matthew Dixon

Publisher: Penguin UK

Published: 2013-09-12

Total Pages: 221

ISBN-13: 0241967929

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A new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger Sale Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted longstanding myths about sales. Now they've turned to a new vital business subject - customer loyalty - with a book that turns conventional wisdom on its head. Companies devote untold time and resources trying to dazzle customers. Yet CEB's careful research proves that is wildly overrated: loyalty has a lot more to do with how well companies deliver on their basic promises than on how dazzling the service experience might be. Forget bells and whistles and just solve your customer's problems. The Effortless Experience lays out the four pillars of a low-effort customer experience, with robust data, insights and profiles. Here are tools and templates you can start applying right away to improve service, reduce costs, and ultimately generate the elusive loyalty that the 'dazzle factor' fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked. 'A business detective story, in which cherished truths are systematically investigated-and frequently debunked' -Dan Heath, coauthor of Decisive, Switch, and Made to Stick Matt Dixon is Executive Director of the Sales & Service Practice at CEB. He is a frequent contributor to the Harvard Business Review, and his previous book, The Challenger Sale, was a Wall Street Journal bestseller. Nick Toman is Senior Director of Research for CEB's Sales & Services Practice and is a frequent contributor to the Harvard Business Review. Rick DeLisi is Senior Director of Advisory Services for CEB's Sales & Service Practice and a noted public speaker and facilitator.


The Effortless Experience

The Effortless Experience

Author: Matthew Dixon

Publisher: Penguin

Published: 2013-09-12

Total Pages: 258

ISBN-13: 0698137582

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Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overrated—it simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality: Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. Most customers don’t want to be “wowed”; they want an effortless experience. And they are far more likely to punish you for bad service than to reward you for good service. If you put on your customer hat rather than your manager or marketer hat, this makes a lot of sense. What do you really want from your cable company, a free month of HBO when it screws up or a fast, painless restoration of your connection? What about your bank—do you want free cookies and a cheerful smile, even a personal relationship with your teller? Or just a quick in-and-out transaction and an easy way to get a refund when it accidentally overcharges on fees? The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked.


Effortless

Effortless

Author: Greg McKeown

Publisher: Currency

Published: 2021-04-27

Total Pages: 274

ISBN-13: 0593135644

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NEW YORK TIMES BESTSELLER • A Times (UK) Best Book of the Year • From the author of the million-copy-selling Essentialism comes an empowering guide to achieving your goals. It all starts with a simple principle: Not everything has to be so hard. “In a world beset by burnout, Greg McKeown’s work is essential.”—Daniel H. Pink, author of When, Drive, and To Sell Is Human “At a time when fear, uncertainty, and our ever-growing list of responsibilities have come to feel like much too much to handle, Effortless couldn’t be timelier, or more necessary.”—Eve Rodsky, author of Fair Play Do you ever feel like: • You’re teetering right on the edge of burnout? • You want to make a higher contribution, but lack the energy? • You’re running faster but not moving closer to your goals? • Everything is so much harder than it used to be? As high achievers, we’ve been conditioned to believe that the path to success is paved with relentless work. That if we want to overachieve, we have to overexert, overthink, and overdo. That if we aren’t perpetually exhausted, we’re not doing enough. But lately, working hard is more exhausting than ever. And the more depleted we get, the more effort it takes to make progress. Stuck in an endless loop of “Zoom, eat, sleep, repeat,” we’re often working twice as hard to achieve half as much. Getting ahead doesn’t have to be as hard as we make it. No matter what challenges or obstacles we face, there is a better way: instead of pushing ourselves harder, we can find an easier path. Effortless offers actionable advice for making the most essential activities the easiest ones, so you can achieve the results you want, without burning out. Effortless teaches you how to: • Turn tedious tasks into enjoyable rituals • Prevent frustration by solving problems before they arise • Set a sustainable pace instead of powering through • Make one-time choices that eliminate many future decisions • Simplify your processes by removing unnecessary steps • Make relationships easier to maintain and manage • And much more The effortless way isn't the lazy way. It's the smart way. It may even be the only way. Not every hard thing in life can be made easy. But we can make it easier to do more of what matters most.


Effortless Style

Effortless Style

Author: June Ambrose

Publisher: Simon and Schuster

Published: 2006

Total Pages: 186

ISBN-13: 1416918965

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This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1922 edition. Excerpt: ...The first amendment of the committee, in paragraph 757, was, page 110, line 23, to strike out "3 cents" and to insert in lieu thereof "three-fourths of 1 cent," so as to read: Teanuts, not shelled, three-fourths of 1 cent per pound. Mr. WALSH of Massachusetts. I understand that a negative vote will restore the House rate, and an affirmative vote support the Finance Committee in the lower rate? The PRESIDING OFFICER. That is correct. The question is on the committee amendment to strike out "3 cents" and to insert in lieu thereof " threefourths of 1 cent." The yeas and nays were ordered, and the reading clerk proceeded to call the roll. Mr. WATSON of Indiana (when his name was called). I transfer my pair with the senior Senator from Mississippi Mr. Williams to the junior Senator from Vermont Mr. Page, and vote "nay." The roll call was concluded. Mr. CURTIS. I desire to announce the following pairs: The Senator from Delaware Mr. Ball with the Senator from Florida Mr. Fletcher; The Senator from Vermont Mr. Dillingham with the Senator from Virginia Mr. Glass; The Senator from New Jersey Mr. Edge with the Senator from Oklahoma Mr. Owen; and The Senator from West Virginia Mr. Sutherland with the Senator from Arkansas Mr. Rorinson. Mr. NEW. I transfer my pair with the junior Senator from Tennessee Mr. Mckellar to the junior Senator from Maryland Mr. Weller and vote "nay." Mr. McKINLEY. I transfer my pair with the junior Senator from Arkansas Mr. Caraway to the senior Senator from Pennsylvania Mr. Crow and vote "nay." Mr. CAMERON. I transfer my pair with the junior Senator from Georgia Mr. Watson to the senior Senator from Iowa Mr. Cummins and vote "nay." Mr. FERNALD....


The Effortless Economy of Science?

The Effortless Economy of Science?

Author: Philip Mirowski

Publisher: Duke University Press

Published: 2004

Total Pages: 478

ISBN-13: 9780822333227

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A compilation of essays by the author that reveals the value for science studies of examples arising within the history of economics.


The Effortless Mind

The Effortless Mind

Author: Will Williams

Publisher: Simon and Schuster

Published: 2018-05-03

Total Pages: 291

ISBN-13: 1471167925

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A GUIDE TO THE UNIQUE POWER OF BEEJA MEDITATION TO OVERCOME STRESS AND ANXIETY, HELPING US TO THRIVE. ‘Will’s meditation is a game changer. If you want to understand meditation more deeply and how you can harness the benefits, The Effortless Mind is where it’s at. I will be giving this important book to everyone I know.’ Jasmine Hemsley, author of The Art of Eating Well ‘Will makes meditation cool. Say hello to a clearer mind thanks to your new bulletproof technique to help you relax and unleash your best self.’ Madeleine Shaw, author of Get The Glow Daily life can feel like a fast-paced treadmill, leaving little time to unwind, re-charge and do what brings us joy. Meditation is a powerful way to hit the pause button, increase your energy and start to enjoy life more. The Effortless Mind is renowned meditation teacher Will Williams’s must-have guide for modern-day meditators. Suffering from chronic stress and insomnia, Will undertook years of research and training with leading experts from around the world, which led him to find the cure he was looking for in Beeja meditation. In The Effortless Mind, Will explains how his Vedic-inspired method of meditation has transformed the lives of his students – all of whom are busy people of all ages and all backgrounds. Their inspiring stories and the scientific research into meditation show the profound physical, mental and emotional benefits you can gain from such a simple daily practice, including more energy, better sleep, greater clarity, less anxiety and a happier outlook on life. More praise for The Effortless Mind: ‘Meditation can be a powerful tool in managing anxiety, stress and other common daily experiences that so many people seem to face and Vedic meditation with Will is one of the simplest forms of meditation there is, making it incredibly accessible for anyone to learn.’ Annie Clarke, author of Mind Body Bowl ‘I learnt how to meditate with Will Williams two years ago and since then so many things have changed. I have a life-long tool that has brought me calm, clarity and increased creativity and allowed me to far more effectively weather the storms of everyday life. Will is the most generous, warm and gracious teacher.’ Eminé Rushton, Wellbeing Director, Psychologies ‘Within a few months of learning to meditate with Will, I realised I was starting to have so many ideas for songs and books, as well as helping me with a busy schedule of touring and being a dad.’ Howard Donald, Take That ‘Beeja meditation is now part of my daily routine. It has been hugely beneficial in so many ways. Will is very supportive and nurturing and makes learning seem easy and fun. I feel extremely grateful this has come into my life.’ Cressida Bonas, actress ‘Will’s practical, non-woo-woo approach to meditation has enabled thousands of busy people to find a way to fit a regular practice into their lives.’ Lesley Thomas, The Times


Essentialism

Essentialism

Author: Greg McKeown

Publisher: Crown Currency

Published: 2014-04-15

Total Pages: 305

ISBN-13: 0804137390

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THE LIFE-CHANGING NEW YORK TIMES BESTSELLER • MORE THAN TWO MILLION COPIES SOLD • Now in a 10th anniversary edition featuring a new introduction and bonus 21-day challenge. “Essentialism holds the keys to solving one of the great puzzles of life: How can we do less but accomplish more?”—Adam Grant, bestselling author of Think Again Essentialism isn’t about getting more done in less time. It’s about getting only the right things done. Have you ever found yourself stretched too thin? Are you often busy but not productive? Do you feel like your time is constantly being hijacked? If you answered yes to any of these, the way out is the Way of the Essentialist. Essentialism is more than a time-management technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution toward the things that really matter. By forcing us to apply more selective criteria for where to spend our precious time and energy, the disciplined pursuit of less empowers us to reclaim control of our own choices, instead of giving others the implicit permission to choose for us. Essentialism is not one more thing to do. It’s a whole new way of doing less, but better, in every area of our lives. Join the millions of people who have used Essentialism to change their outlook on the world.


Year of Yes

Year of Yes

Author: Shonda Rhimes

Publisher: Simon and Schuster

Published: 2015-11-10

Total Pages: 336

ISBN-13: 1476777098

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The creator of "Grey's Anatomy" and "Scandal" details the one-year experiment with saying "yes" that transformed her life, revealing how accepting unexpected invitations she would have otherwise declined enabled powerful benefits.


The Effortless Sleep Method: The Incredible New Cure for Insomnia and Chronic Sleep Problems

The Effortless Sleep Method: The Incredible New Cure for Insomnia and Chronic Sleep Problems

Author: Sasha Stephens

Publisher: Sasha Stephens

Published:

Total Pages: 108

ISBN-13:

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Review "Original, practical and very effective. This new approach to insomnia will change lives." -- Dr W Rosental, Consultant Psychiatrist and Addiction Specialist. Product Description To those who are longing for a good night's sleep To those addicted to sleeping pills To those who would give anything to get over their insomnia To those for whom 'nothing ever seems to work' To every person who has suffered the horror of chronic insomnia, to every insomniac everywhere... ...this is for you The Effortless Sleep Method is the book insomniacs all over the world have been waiting for, even those for whom 'nothing ever works'. This highly practical and hugely effective method offers a simple and permanent solution for long-term and new insomniacs alike. The Effortless Sleep Method gives you something no other sleep aid can - an entirely different way of looking at insomnia. The step-by-step insomnia recovery programme contained in this book doesn't just treat insomnia, it totally undermines it. This is not another dry as dust reference book written by a doctor, but a lively, empowering book which connects the sufferer intimately to one who has gone through the same pain. Many insomnia books follow a similar format: scientific information about sleep, a section on sleep hygiene and a set of relaxation techniques, all interspersed with various case studies. While in some cases this will be helpful in learning how to sleep better, for many, this will never be enough. The chronic insomniac can think his or her way around the sleep hygiene, will doubt the validity of the case studies and will fight the relaxation techniques. The chronic insomniac has been there, done that; the chronic insomniac has an answer for everything. This book is entirely different in its approach to insomnia. Yes, there are practical changes to make, but the real magic lies in the changes it will make to your thinking. Because of this, the approach in the book is not only useful in treating insomnia; once mastered, the principles can be extended into other areas of your life. What will you get from The Effortless Sleep Method? - You will discover a truly permanent solution to chronic insomnia, even if you have suffered for decades - You may end up sleeping better that you have ever done, - Discover the one simple rule which can instantly improve your sleep - Learn the secret most doctors won't tell you - You will finally understand why 'nothing seems to work', no matter how many remedies and sleep aids you try - Learn the astonishing and unexpected ways in which you may be sabotaging your own recovery with everyday talk and activities - Hear a new and surprising take on sleep restriction therapy, which explains why it may not have worked for you - You will feel empowered, optimistic, acquire a positive outlook and feel more in control of your life in general The ability to sleep soundly, naturally and unaided is the desire of every chronic insomniac. This book will guide you to rediscovering your innate ability to sleep without pills, potions or external sleep aids. When The Effortless Sleep Method is followed properly, the results can be incredible. Many people report sleeping better than they have ever done. Now, anyone really can have perfect sleep.