Competitive Drivers for Improving Future Business Performance
Competitive Drivers for Improving Future Business Performance

Author: Martins, Carlos

Publisher: IGI Global

Published: 2021-03-05

Total Pages: 267

ISBN-13: 1799818454

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The globalized economy, dominated by the diffusion of innovation and social, political, and economic changes, allows people and knowledge to flow without knowing what lies ahead. As new economies emerge and technologies impose significant changes, the internationalization of markets and industries has made defining its delimitation more difficult. Competitive Drivers for Improving Future Business Performance is a conceptualized reference source that discusses the use of digital skills to manage change in volatile contexts and provides fundamental understanding of competitive advantage to guarantee superior performances. To assure this level of performance, a set of choices (drivers) must be created ensuring operational efficiency, innovative products, customer knowledge-base, and focused branding. Featuring research on topics such as consumer experience, strategic leadership, and flexible technologies, this book is ideally designed for managers, executives, entrepreneurs, academicians, consulting professionals, researchers, industry professionals, and students seeking coverage on how to improve competitive performance in an era of uncertainty.

Outside-In Marketing
Outside-In Marketing

Author: James Mathewson

Publisher: IBM Press

Published: 2016-04-08

Total Pages: 286

ISBN-13: 0133375617

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Supercharge ROI by Rebuilding Content Marketing Around Your Customer! Marketing has always been about my brand, my product, my company. That’s “inside-out” marketing. Today, customers hate it—and ignore it. What does work? Customized messages they already care about. Marketing that respects their time and gives them immediate value in exchange for their attention. Marketing that’s “outside-in.” Now, two renowned digital marketing thought leaders show how to integrate content marketing with Big Data to create high-ROI, outside-in marketing. James Mathewson and Mike Moran share new practices, techniques, guidelines, and metrics for engaging on your customers’ terms, using their words, reflecting their motivations. Whether you’re a content marketer, marketing executive, or analyst, you’ll learn how to: • Ease your customers’ pain—solve what keeps them up at night—with compelling content experiences • Build content that’s essential to clients and prospects in each step of their buyer journeys • Integrate search and social data into all facets of content development to continually improve its effectiveness • Build evergreen content that is continuously improved to better meet the needs of your clients and prospects • Apply advanced machine learning, text analytics, and sentiment analysis to craft more discoverable, shareable content • Shape your messages to intercept your clients’ and prospects’ information discovery in Google • Transform culture and systems to excel at outside-in marketing

Antecedents of Market Orientation and Its Impact on Customer Oriented Behavior
Antecedents of Market Orientation and Its Impact on Customer Oriented Behavior

Author: Dr. Muhammad Zia ur Rehman

Publisher:

Published: 2019

Total Pages: 0

ISBN-13:

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Purpose - This study develops and tests a model of Customer oriented behavior and Market orientation based on Professionalism, rewards and job satisfaction.Design/methodology/approach - It was a quantitative study that measures, the hypothesized relationship of above stated variables. The model was tested empirically in Pakistan, using convenient sampling approach for data collection. The service sector is selected for our survey, and health professionals were our respondents. Findings - Our findings provide an insight into the effect of professionalism and rewards on market orientation as well as impact of market orientation on customer oriented behavior of health employees. The results indicate that professionalism and rewards have significant impact on market orientation. But rewards have more strong impact than professionalism. On the other hand Market orientation is positive related with job satisfaction and customer oriented behavior. But the moderating role of job satisfaction to the relation of market orientation and customer oriented behavior is not proved significant. Research limitations/implications - This study involved only one service industry (health sector) and with small sample. However the model and relationship described in this study can be replicated in other settings or on longitudinal bases.Practical implications - By using our results and implication, health sector may be able to well mange the service providers and the market orientation of their employees in order to satisfy their customers.

Managing Markets and Customers
Managing Markets and Customers

Author: Elearn

Publisher: Routledge

Published: 2012-11-12

Total Pages: 133

ISBN-13: 1136383247

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More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it’s not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful. Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference. Understand market orientation and what it means for you Recognise ways you can contribute to customer value in your organisation. Explore how to improve customer satisfaction and customer relationships Evaluate your competitive advantage and changes that could be made to structure, products and services to enhance the offer Identify techniques for developing new markets and products.

Market Orientation
Market Orientation

Author: Martin Hingley

Publisher: CRC Press

Published: 2016-05-06

Total Pages: 394

ISBN-13: 131710045X

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Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to educate your employees; it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.

Changing Market Relationships in the Internet Age
Changing Market Relationships in the Internet Age

Author: Jean-Jacques Lambin

Publisher: Presses univ. de Louvain

Published: 2013-04-03

Total Pages: 198

ISBN-13: 9782874631191

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This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they operate.