The Economics of Advertising (RLE Advertising)
The Economics of Advertising (RLE Advertising)

Author: Frederic Wilfred Taylor

Publisher: Routledge

Published: 2013-05-02

Total Pages: 154

ISBN-13: 1136670491

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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.

The Economics of Advertising
The Economics of Advertising

Author: F. W. Taylor

Publisher:

Published: 2013

Total Pages: 0

ISBN-13: 9780203582299

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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.

The Economic Implications of Advertising (RLE Advertising)
The Economic Implications of Advertising (RLE Advertising)

Author: Otto John Firestone

Publisher: Routledge

Published: 2013-05-02

Total Pages: 195

ISBN-13: 1136670211

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Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere. First published in 1967.

The Economics of Advertising (RLE Advertising)
The Economics of Advertising (RLE Advertising)

Author: Frederic Taylor

Publisher: Routledge

Published: 2013-05-02

Total Pages: 252

ISBN-13: 1136670424

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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.

Advertising A New Approach (RLE Advertising)
Advertising A New Approach (RLE Advertising)

Author: Walter Taplin

Publisher: Routledge

Published: 2013-06-26

Total Pages: 163

ISBN-13: 113666629X

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Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day. First published in 1960.

Commercial Advertising (RLE Advertising)
Commercial Advertising (RLE Advertising)

Author: Thomas Russell

Publisher: Routledge

Published: 2013-06-26

Total Pages: 205

ISBN-13: 1136668810

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The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded. The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age. First published in 1919.

The Economic Implications of Advertising
The Economic Implications of Advertising

Author: Otto John Firestone

Publisher:

Published: 2013

Total Pages: 0

ISBN-13: 9780203582435

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Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere. First published in 1967.

Masters of Advertising Copy (RLE Marketing)
Masters of Advertising Copy (RLE Marketing)

Author: J. George Frederick

Publisher: Routledge

Published: 2020-03-27

Total Pages: 358

ISBN-13: 1000082954

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This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

Advertising, The Uneasy Persuasion
Advertising, The Uneasy Persuasion

Author: Michael Schudson

Publisher: Routledge

Published: 2013-06-26

Total Pages: 338

ISBN-13: 1136668187

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What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984.