The Brass Band Bibliography
The Brass Band Bibliography

Author: Gavin Holman

Publisher: Gavin Holman

Published: 2019-08-05

Total Pages: 290

ISBN-13:

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9th edition, 2019. A comprehensive list of books, articles, theses and other material covering the brass band movement, its history, instruments and musicology; together with other related topics (originally issued in book form in January 2009)

A History of Advertising
A History of Advertising

Author: Stephane Pincas

Publisher:

Published: 2015-06-15

Total Pages: 0

ISBN-13: 9783836556125

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Strategic story: The making of modern advertising The history of western advertising dates back to at least the 1630s, when Frenchman Theophraste Renaudot placed the first advertising notes in La Gazette de France, but the term "advertising agency" first appeared in 1842, when Volney B. Palmer opened for business in Philadelphia. Widely accepted as the birth of modern advertising, Palmer's venture marks the birth of a creative industry that has radically transformed our culture and language. Divided into sections by decades, this freshly updated edition explores the legendary campaigns and brands of advertising's modern history. With specific anecdotes and comments on the importance of every campaign, it curates advertising gold right through to the last decade. Check out the picture of the camel behind the legendary Camel pack, the first Coca Cola ad, and the masterworks by Picasso and Magritte that inspired advertising imagery.

Yvain
Yvain

Author: Chretien de Troyes

Publisher: Yale University Press

Published: 1987-09-10

Total Pages: 244

ISBN-13: 0300038380

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A twelfth-century poem by the creator of the Arthurian romance describes the courageous exploits and triumphs of a brave lord who tries to win back his deserted wife's love