Organizational Buying Behavior
Author: Thomas V. Bonoma
Publisher: Marketing Classics Press
Published: 2011-10-15
Total Pages: 164
ISBN-13: 1613112319
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Business to Business Marketing
Author: Nick Ellis
Publisher: Oxford University Press, USA
Published: 2010-11-25
Total Pages: 381
ISBN-13: 0199551685
DOWNLOAD EBOOKThe book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.
Business-to-Business Marketing
Author: Ross Brennan
Publisher: SAGE Publications
Published: 2010-11-15
Total Pages: 409
ISBN-13: 1849201560
DOWNLOAD EBOOKThis volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference
Author: Victoria L. Crittenden
Publisher: Springer
Published: 2015-03-13
Total Pages: 546
ISBN-13: 3319132482
DOWNLOAD EBOOKThis volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Handbook of Business-to-Business Marketing
Author: Lilien, Gary L.
Publisher: Edward Elgar Publishing
Published: 2022-07-15
Total Pages: 713
ISBN-13: 1800376871
DOWNLOAD EBOOKThis path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.
Service Industries Marketing
Author: Mark Gabbott
Publisher: Routledge
Published: 2014-02-25
Total Pages: 180
ISBN-13: 1135228906
DOWNLOAD EBOOKThis book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.
Fort Lewis and Yakima Training Center, Stationing of Mechanized Or Armored Combat Forces
Author:
Publisher:
Published: 1994
Total Pages: 372
ISBN-13:
DOWNLOAD EBOOKSmart Energy Grid Engineering
Author: Hossam Gabbar
Publisher: Academic Press
Published: 2016-10-12
Total Pages: 570
ISBN-13: 0128092327
DOWNLOAD EBOOKSmart Energy Grid Engineering provides in-depth detail on the various important engineering challenges of smart energy grid design and operation by focusing on advanced methods and practices for designing different components and their integration within the grid. Governments around the world are investing heavily in smart energy grids to ensure optimum energy use and supply, enable better planning for outage responses and recovery, and facilitate the integration of heterogeneous technologies such as renewable energy systems, electrical vehicle networks, and smart homes around the grid. By looking at case studies and best practices that illustrate how to implement smart energy grid infrastructures and analyze the technical details involved in tackling emerging challenges, this valuable reference considers the important engineering aspects of design and implementation, energy generation, utilization and energy conservation, intelligent control and monitoring data analysis security, and asset integrity. - Includes detailed support to integrate systems for smart grid infrastructures - Features global case studies outlining design components and their integration within the grid - Provides examples and best practices from industry that will assist in the migration to smart grids
Dynamic Perspectives on Managerial Decision Making
Author: Herbert Dawid
Publisher: Springer
Published: 2016-09-15
Total Pages: 518
ISBN-13: 3319391208
DOWNLOAD EBOOKThis volume collects research papers addressing topical issues in economics and management with a particular focus on dynamic models which allow to analyze and foster the decision making of firms in dynamic complex environments. The scope of the contributions ranges from daily operational challenges firms face to strategic choices in dynamic industry environments and the analysis of optimal growth paths. The volume also highlights recent methodological developments in the areas of dynamic optimization, dynamic games and meta-heuristics, which help to improve our understanding of (optimal) decision making in a fast evolving economy.
