Social Media Storms
Social Media Storms

Author: Pernille Rydén

Publisher: Routledge

Published: 2021-08-25

Total Pages: 123

ISBN-13: 1000432769

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This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.

Author:

Publisher: Springer Nature

Published:

Total Pages: 284

ISBN-13: 9464635363

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Medicinal Plants of Bangladesh and West Bengal
Medicinal Plants of Bangladesh and West Bengal

Author: Christophe Wiart

Publisher: CRC Press

Published: 2019-04-17

Total Pages: 303

ISBN-13: 1351737120

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Medicinal Plants of Bangladesh and West Bengal is a complete compendium. It provides the scientific name, classification, local name(s), historical background, local medicinal uses, botanical description, chemical constituents, pharmacological activity and toxicology of more than 100 medicinal spices used in Bengal. Chemical structures of active constituents are provided as well as numerous references. This book is an indispensable tool for researchers, as well as graduates in various disciplines, including pharmacy, pharmacology, medicine, biotechnology, nutrition, cosmetology and drug development. It is also suitable for anyone who is looking for natural products as leads to be developed in therapeutics, functional nutrition or cosmetology. Focuses on a group of herbs with economic importance – the spices. These herbs demonstrate the richness of chemical diversity and potential pharmacological applications Features field photos with local healers, markets and mode of preparation as well as providing a complete monograph for each plant Discusses the collection and observation of each medicinal spice and presents the ethnopharmacology recorded by the author in Bengal Provides a wealth of scientific information on medicinal spices from an expert in the field Fills an important niche due to the increasing global interests in natural foods and botanical drugs

Constitutionalism and Democracy
Constitutionalism and Democracy

Author: Richard Bellamy

Publisher: Routledge

Published: 2017-07-05

Total Pages: 622

ISBN-13: 135157115X

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Constitutionalism and democracy have been interpreted as both intimately related and intrinsically opposed. On the one hand constitutions are said to set out the rules of the democratic game, on the other as constraining the power of the demos and their representatives to rule themselves - including by reforming the very processes of democracy itself. Meanwhile, constitutionalists themselves differ on how far any constitution derives its authority from, and should itself be subject to democratic endorsement and interpretation. They also dispute whether constitutions should refer solely to democratic processes, or also define and limit democratic goals. Each of these positions produces a different view of judicial review, the content and advisability of a Bill of Rights and the nature of constitutional politics. These differences are not simply academic positions, but are reflected in the different types of constitutional democracy found in the United States, continental Europe, Britain and many commonwealth countries. The selected essays explore these issues from the perspectives of law, philosophy and political science. A detailed and informative introduction sets them in the context of contemporary debates about constitutionalism.

A Holistic and Integrated Approach to Lifestyle Diseases
A Holistic and Integrated Approach to Lifestyle Diseases

Author: Jesiya Susan George

Publisher: CRC Press

Published: 2022-01-31

Total Pages: 360

ISBN-13: 1000400786

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Here is an informative collection of peer-reviewed chapters on new and innovative holistic approaches to treat contemporary lifestyle diseases. The volume discusses the basics of holistic medicine along with detailed explanations of lifestyle diseases such as various types of cancers, health problems due to overnight mobile telephone usage, AIDS, arthritis, and asthma. The book also advocates several effective strategies that use a combination of nontraditional treatment approaches. The chapters discuss medicinal mushrooms in cancer therapy, employing Ayurveda to treat obesity, treating AIDS by using gene therapy and gene editing technology, and more. This volume will be of interest to open-minded and forward-thinking scientists, researchers, doctors, and other healthcare experts worldwide who endeavor to employ new holistic approaches for the treatment of contemporary lifestyle health issues.