Ultimate Guide to Platform Building
Ultimate Guide to Platform Building

Author: Wendy Keller

Publisher: Entrepreneur Press

Published: 2016-10-17

Total Pages: 198

ISBN-13: 161308353X

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Your business relies on you for its survival, and its life-blood is sales. Building a robust platform is the most effective and sustainable way to attract prospects and convert them into customers. Literary agent and expert platform consultant Wendy Keller shares the secrets behind how to select the right promotion strategies for your business, market your products and services, develop an enthusiastic customer base, and ultimately create a strong platform that distinguishes your business from the rest--all without spending a fortune. Keller provides you with platform-building methods that are practical, proven, and easily implemented by anyone, this book helps build your brand perception to: Develop content that converts fans into customers Create a platform strategy that multiplies your marketing efforts overnight Showcase your brand, product, or company and attract new opportunities

The Ultimate Guide: How To Start Your Own Social Media Marketing Agency
The Ultimate Guide: How To Start Your Own Social Media Marketing Agency

Author: Ashar Jamil

Publisher: Ashar Jamil

Published: 2020-02-28

Total Pages: 24

ISBN-13:

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Over a billion people use social media every day to engage with their favorite brands. Marketing has changed. The way we approach customers has changed. And a dull online presence is detrimental to your business no matter how great your product or service is. Which is why a majority of businesses today are hopping onto the social media marketing bandwagon and investing heavily in marketers and agencies to drive growth, increase social media engagement and bring in the necessary clout to keep their business relevant in the public eye. The opportunity is even more ripe with small and medium businesses looking for budget-friendly social media marketers to tackle the bulk of their social media engagement. Whether you’re just starting out or are an experienced entrepreneur looking for new waters to explore, this book is designed to help you tap into a six figures goldmine by giving you a detailed blueprint on how to start your own social media marketing agency in nine simple steps.

The APRN's Complete Guide to Prescribing Drug Therapy 2019
The APRN's Complete Guide to Prescribing Drug Therapy 2019

Author: Mari J. Wirfs, PhD, MN, APRN, ANP-BC, FNP-BC, CNE

Publisher: Springer Publishing Company

Published: 2018-04-28

Total Pages: 857

ISBN-13: 0826151043

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A quick-access guide to current drug recommendations with regular digital updates! Written for APRN students and practitioners who prescribe drugs for acute, episodic, and chronic health problems, this unique reference comes with an ebook and regular digital updates. It provides state-of-the-art guidance about appropriate pharmacotherapy options and treatment regimens for over 500 diagnoses in a concise, easy-to-use format. Comments deliver such useful information as laboratory values to monitor, patient teaching points, and safety information. To facilitate access to vital information, the guide presents clinical diagnoses alphabetically. Within each diagnosis, appropriate drug choices are listed by generic name, with FDA pregnancy category, generic or over-the-counter availability, adult/pediatric dosing regimens, brand names, dose forms, and information regarding additives. Thirty appendices provide quick access to key drug classifications, FDA Pregnancy Categories, U.S. Schedule of Controlled Substances, Immunization Schedules, and much more. An alphabetical cross-referenced index of drugs by generic and brand names, with FDA pregnancy category and controlled drug schedule, facilitates quick identification of drugs by alternate names and safety during pregnancy. KEY FEATURES: Presents information in concise format for speedy drug information retrieval Organized alphabetically by over 500 diagnoses Lists drug choices by generic name, FDA pregnancy category, availability of generic and trade forms, adult/pediatric dosing, dose forms, and additives Highlights clinically important information (lab values to be monitored, patient education points, and safety information) Includes 30 appendix tables for quick access to key drug classifications, FDA pregnancy categories, Schedule of Controlled Substances, and more Provides generic/trade name cross reference

Infusionsoft Mastery
Infusionsoft Mastery

Author: Troy Broussard

Publisher: Createspace Independent Publishing Platform

Published: 2017-01-10

Total Pages: 222

ISBN-13: 9781539910862

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NOTE: The book also includes free online access to additional tutorials, videos and trainings exclusively for book owners. Book Description Infusionsoft Mastery is the culmination of years of in the trenches work, research, experimentation and, yes, many blunders along the way! The goal of this book is simp≤ to help all Infusionsoft users, regardless of experience level, take advantage of the Best Practices I have uncovered. You'll find Best Practice guidance on the following topics: The Ideal Welcome Campaign Campaign Design and Wireframing Email Engagement Effective Tagging Simple Tracking Campaign Building Custom Field Usage Setup and User Management Order Processing The Mindset of Automation and much, much more... Is This Book Right For You? If you are looking for in-depth guidance, structure and Best Practices advice for how to get the most out of Infusionsoft, then yes, it is definitely for you, regardless of your experience level. If, however, you are looking for a "how to" book with step-by-step screen shots, then no, this book is probably not for you. As there are other books already on the market giving you detailed "how to" instructions, this book takes the approach of focusing on strategy, implementation and industry Best Practices. This book provides the benefit of thousands of hours of Infusionsoft training, implementation and client consulting work distilled down into practical real-world business advice. Supplemental Content Infusionsoft is a software platform and, as such, the interface is constantly changing and being updated. That is why the author provides additional supplemental training, videos and tutorials online. The intent was to not try and put things into the book that would immediately become out of date at the next Infusionsoft update, but rather keep the book focused on core strategy and implementation. The supplemental content is updated frequently to make sure that it stays in sync with the software.

Ultimate Guide to Facebook Advertising
Ultimate Guide to Facebook Advertising

Author: Perry Marshall

Publisher: Entrepreneur Press

Published: 2020-10-13

Total Pages: 490

ISBN-13: 1613084315

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New Customers Are Waiting...Find Them On Facebook Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks. You'll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight

The Definitive Guide to Infusionsoft
The Definitive Guide to Infusionsoft

Author: Cindy Zuelsdorf

Publisher: Sales Whisperer Press

Published: 2012-09-07

Total Pages: 705

ISBN-13: 9780985831103

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Updated January 2019, includes a free electronic version of the book as a PDF (a $29 value) and includes an index. The Definitive Guide to Infusionsoft is part user guide, part case studies, part helpful tips from successful end users, Infusionsoft Certified Consultants and Infusionsoft Marketers of the Year. All of the information has been compiled to help the average user get the most out of this powerful sales and marketing automation platform that combines CRM functionality with email marketing, E-Commerce and Affiliate Marketing. Infusionsoft's unique ability to empower you to segment your prospects and clients so you can send timely, relevant sales and marketing messages to them is how they could promise to double your sales. However, that promise was too dramatic so they now tell you to "Automate. Integrate. Celebrate." That really is the key. Like Henry Ford, the local business owner will never be able to truly celebrate and enjoy success until they implement some form of automation. When you follow the Infusionsoft Perfect Customer Lifecycle to you build your Marketing Automation Plan you will soon be enjoying that success. With this book, you'll be automating, integrating and celebrating that much faster. Good selling.

Ultimate Guide to Email Marketing for Business
Ultimate Guide to Email Marketing for Business

Author: Susan Gunelius

Publisher: Entrepreneur Press

Published: 2018-05-15

Total Pages: 359

ISBN-13: 1613083831

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Send Better Email. Build a Better Business. With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes—not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and strategic branding expert Susan Gunelius gives you the tools you need to grow your list of email subscribers, keep them engaged, and turn them into lifelong customers. By focusing on building a strong foundation first, you'll learn how to develop a comprehensive email marketing program designed to evolve with your business. Then, Gunelius shows you how to convert subscribers into buying customers and vocal brand advocates with the techniques that marketing professionals use to build their businesses and increase their revenue using email. You'll learn how to: Use free content to encourage people to subscribe to your email list Develop conversion funnels that drive people to buy from you or sign up for your webinars Save time and keep subscribers engaged with your brand with email automation Boost conversions with list segmentation techniques designed to get the right message to the right people at the right time Test your messages and analyze your performance using key metrics to improve your results Win back customers with automation and personalization strategies designed to build a one-on-one relationship with your audience Understand the laws and deliverability rules you must follow and tools to help you along the way

Ultimate Guide to Link Building
Ultimate Guide to Link Building

Author: Garrett French

Publisher: Entrepreneur Press

Published: 2020-01-14

Total Pages: 441

ISBN-13: 1613084099

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Link. Rank. Profit. This book packs a 40+year-link-building-experience punch! Strokes of genius emanate from deceivingly simple explanations and effortless workflows. Only Eric Ward and Garrett French could make the complicated world of link building look so crystal clear and manageable. This powerful edition delivers everything you need to be a successful link builder and leaves you wondering, "Wow! Why haven't I thought of that?!" over and over again. —Britney Muller, senior SEO scientist, Moz The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another. From content development and integrated marketing techniques to purely tactical link bait, you're about to learn directly from the masters of marketing. Link building expert Eric Ward and online marketer Garrett French teach you how to wisely: Execute a link audit and competitor analysis Develop a structured, long-term link-building strategy Identify and approach quality, top-ranking websites with a value proposition Differentiate links for traffic from links for ranking Keep on the right side of search engine guidelines

The Complete Social Media Community Manager's Guide
The Complete Social Media Community Manager's Guide

Author: Marty Weintraub

Publisher: John Wiley & Sons

Published: 2013-01-04

Total Pages: 338

ISBN-13: 111860542X

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A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily, The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is the perfect resource for how to do this increasingly high-profile and crucial job. The book features proven tactics and techniques for effective management and includes more than 40 field-tested tools and templates. If you're a social community manager, learn how to grow a community and achieve the results you need. Topics include a detailed guide to today's social media platforms, how to organize and successfully share content, using metrics and reporting, and more. Helps social media community managers develop, cultivate, and convert their social media communities Does a deep dive into today's crucial social media platforms Provides a complete toolkit of over 40 field-tested tools and templates on everything from how to craft a plan to developing an editorial calendar, tracking results, and more Explains how you can organize and successfully share content among your target community and how to leverage that content to further amplify your message The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is a must-have resource for one of the hottest new careers in today's social world.

Ultimate Guide to Optimizing Your Website
Ultimate Guide to Optimizing Your Website

Author: Jon Rognerud

Publisher: Entrepreneur Press

Published: 2014-01-20

Total Pages: 338

ISBN-13: 1613082576

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BE DISCOVERED with SEO Tactics for All Technical Levels Written for beginners, author Jon Rognerud offers a solid introduction to keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an at the kitchen table type dialogue for accessibility and an advanced strategy section takes readers to the next level.