Big Data Analytics

Big Data Analytics

Author: Kiran Chaudhary

Publisher: CRC Press

Published: 2022-01-19

Total Pages: 275

ISBN-13: 1000523578

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Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well as future research directions. It also examines how this emerging field could be extended to performance management and decision-making. Investment in business and marketing analytics can create value through proper allocation of resources and resource orchestration process. The use of data analytics tools can be used to diagnose and improve performance. The book is divided into five parts. The first part introduces data science, big data, and data analytics. The second part focuses on applications of business analytics including: Big data analytics and algorithm Market basket analysis Anticipating consumer purchase behavior Variation in shopping patterns Big data analytics for market intelligence The third part looks at business intelligence and features an evaluation study of churn prediction models for business Intelligence. The fourth part of the book examines analytics for marketing decision-making and the roles of big data analytics for market intelligence and of consumer behavior. The book concludes with digital marketing, marketing by consumer analytics, web analytics for digital marketing, and smart retailing. This book covers the concepts, applications and research trends of marketing and business analytics with the aim of helping organizations increase profitability by improving decision-making through data analytics.


General Statistics

General Statistics

Author: Warren Chase

Publisher:

Published: 1996-07-29

Total Pages: 221

ISBN-13: 9780471134251

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Key Features of the Fourth Edition * Chapter 4, Probability, is now optional * Ten new smaller data sets, in addition to the hallmark Framingham Heart Study Data * Streamlined! - Organizing Data and Describing Data are now combined into a single chapter * Examples and Exercises include a stronger emphasis on statistical thinking and exploratory data analysis * Additional computer output from Minitab, Data Desk, JMP, SPSS, Resampling Stats, Maple V, and Mathematica


Research Ethics

Research Ethics

Author: Robin Levin Penslar

Publisher: Indiana University Press

Published: 1995-01-22

Total Pages: 346

ISBN-13: 9780253209061

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"The book provides opportunities for unusually good discussions of ethical problems that can confront researchers in any field." —Religious Studies Review ". . . this book provides a ready-made package for the teaching of ethics in research." —Journal of Third World Studies ". . . Research Ethics is an extremely useful and stimulating book . . . recommended for wide classroom use on both the undergraduate and graduate level as well as for all academic library collections." —Journal of Information Ethics " . . . an excellent introduction into research ethics." —Journal of College Science Teaching "A useful supplement to faculty teaching courses on scientific ethics and a resource for instructors who give lectures on the topic in more general courses." —Robert L. Sprague, Director, Institute for Research on Human Development "This book is important because it defines and clarifies subtle ethical issues present but not necessarily easily recognizable as such in the everyday conduct of research." —Doody's Health Sciences Book Review Journal "A very useful text for courses dealing with ethics in the research setting." —Science, Technology & Society " . . . a welcome collection of materials that can be used in a variety of ways by those who are genuinely concerned that scientific research remain faithful to its ideals." —American Journal of Human Genetics "This clearly written, reader-friendly book addresses the need for systematic education in research ethics and suggests that researchers themselves are the best teachers for their students. . . . The scenarios are realistic . . . , well presented, and organized around a series of topics that are both diverse and relevant to the practicing investigator." —American Journal of Psychiatry " . . . a landmark teaching tool . . . " —Science Books & Films [an "Editor's Choice" book] "I think this book is an excellent introduction into research ethics. The material is presented in an exceptionally thought-provoking manner, and it serves as a reference guide and as a source for seminar topics" —Robert H. Tamarin, Journal of College Science Teaching This comprehensive casebook for teaching research ethics in the sciences and the humanities covers such topics as plagiarism, confidentiality, conflict of interest, fraud and misconduct, the reporting of data, and the participation of human and animal subjects in research. An annotated bibliography will help instructors identify resources to use as supplements to cases, assist readers who are developing courses in research ethics, and aid further research on the subject.


U.S. Trade Policy

U.S. Trade Policy

Author: United States. Congress. House. Committee on Ways and Means. Subcommittee on Trade

Publisher:

Published: 1980

Total Pages: 692

ISBN-13:

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Hearings

Hearings

Author: United States. Congress. House. Committee on Banking and Currency

Publisher:

Published: 1964

Total Pages: 1298

ISBN-13:

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