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Author: Sam Choo
Publisher: Hope Publishing
Published:
Total Pages: 66
ISBN-13:
DOWNLOAD EBOOKReady to ditch the fluff and write copy that actually sells? This no-nonsense guide reveals the essential elements of persuasive writing. Learn how to hook your audience, tap into their desires, and position your product or service as the irresistible solution. Say goodbye to lackluster copy and hello to increased conversions.
Author: United States
Publisher:
Published: 2013
Total Pages: 1146
ISBN-13:
DOWNLOAD EBOOK"The United States Code is the official codification of the general and permanent laws of the United States of America. The Code was first published in 1926, and a new edition of the code has been published every six years since 1934. The 2012 edition of the Code incorporates laws enacted through the One Hundred Twelfth Congress, Second Session, the last of which was signed by the President on January 15, 2013. It does not include laws of the One Hundred Thirteenth Congress, First Session, enacted between January 2, 2013, the date it convened, and January 15, 2013. By statutory authority this edition may be cited "U.S.C. 2012 ed." As adopted in 1926, the Code established prima facie the general and permanent laws of the United States. The underlying statutes reprinted in the Code remained in effect and controlled over the Code in case of any discrepancy. In 1947, Congress began enacting individual titles of the Code into positive law. When a title is enacted into positive law, the underlying statutes are repealed and the title then becomes legal evidence of the law. Currently, 26 of the 51 titles in the Code have been so enacted. These are identified in the table of titles near the beginning of each volume. The Law Revision Counsel of the House of Representatives continues to prepare legislation pursuant to 2 U.S.C. 285b to enact the remainder of the Code, on a title-by-title basis, into positive law. The 2012 edition of the Code was prepared and published under the supervision of Ralph V. Seep, Law Revision Counsel. Grateful acknowledgment is made of the contributions by all who helped in this work, particularly the staffs of the Office of the Law Revision Counsel and the Government Printing Office"--Preface.
Author: Gary Blake
Publisher: MacMillan Publishing Company
Published: 1997
Total Pages: 200
ISBN-13:
DOWNLOAD EBOOKA concise handbook which outlines the principles and practice of writing effective advertisements, brochures, direct mail and every other type of copy intended to sell or persuade.
Author: Dustin Boswell
Publisher: "O'Reilly Media, Inc."
Published: 2011-11-03
Total Pages: 204
ISBN-13: 1449321380
DOWNLOAD EBOOKChapter 5. Knowing What to Comment; What NOT to Comment; Don't Comment Just for the Sake of Commenting; Don't Comment Bad Names--Fix the Names Instead; Recording Your Thoughts; Include "Director Commentary"; Comment the Flaws in Your Code; Comment on Your Constants; Put Yourself in the Reader's Shoes; Anticipating Likely Questions; Advertising Likely Pitfalls; "Big Picture" Comments; Summary Comments; Final Thoughts--Getting Over Writer's Block; Summary; Chapter 6. Making Comments Precise and Compact; Keep Comments Compact; Avoid Ambiguous Pronouns; Polish Sloppy Sentences.
Author: Gary Halbert
Publisher:
Published: 2013-06-11
Total Pages: 146
ISBN-13: 9781484825983
DOWNLOAD EBOOKA series of letters by history's greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world.The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice...It's more than a Master's Degree in selling & persuasion...it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles.This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert...and for many of them, The Boron Letters is the crown jewel in their collection.Copywriters and marketers read and re-read The Boron Letters over and over again for a reason.These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers.Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today's top marketers.If you don't already have your copy get it now. I promise you won't regret it. My best,Lawton Chiles
Author: Robert Sawyer
Publisher: Bloomsbury Publishing
Published: 2019-01-10
Total Pages: 186
ISBN-13: 1350035289
DOWNLOAD EBOOKKiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved. As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, youll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry.
Author: Jules Horne
Publisher: Texthouse
Published:
Total Pages: 45
ISBN-13:
DOWNLOAD EBOOK10 steps to get you started in freelance writing for business. Copywriting for Creative Writers is a blueprint for creative writers who want to adapt their existing writing skills to copywriting and business writing. Many writers already have the creative writing craft and skills needed to write for businesses, but don't know how to transfer them to the freelance market. To get the free printable workbook version, join my mailing list at www.method-writing.com. It'll take you through 10 steps and 3 short projects to start you on your way. Ideal for authors and creative writing students who need a quick, straightforward introduction to copywriting and content writing for businesses. If you want to go deeper into freelance writing for business, check out my handbook, How to Launch a Freelance Copywriting Business, and the companion workbook. Check out the Method Writing series on advanced writing craft at www.method-writing.com/books Note: This business mini-guide has been previously published with a different cover.
Author: Andy Maslen
Publisher: Marshall Cavendish International Asia Pte Ltd
Published: 2010-02-11
Total Pages: 224
ISBN-13: 9814312134
DOWNLOAD EBOOKIt’s OK knowing the theory, but when it’s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.
Author: Edd Applegate
Publisher: Rowman & Littlefield
Published: 2015-11-05
Total Pages: 311
ISBN-13: 1442244097
DOWNLOAD EBOOKWhen it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.
Author: Philip Ward Burton
Publisher:
Published: 1974
Total Pages: 446
ISBN-13: 9780882440422
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