While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese). The theoretical grounding of the book is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The theory is thus used, adapted and refined in accordance with the evidence provided. Metaphor is shown to be theory constitutive in the elaboration of economic thinking down through the ages while, at the same time, the emphasis on evidence open to historical, cross-cultural and cross-linguistic considerations align with the current notion of situatedness. The book is a rich source of information for researchers and students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies, among others.
During L2 vocabulary instruction, figurative language frustrates even highly proficient users who find it difficult to cope with non-literal expressions, such as metaphors, metonymies, and idioms. Given that figurative language is closely associated with enhanced L2 communicative competence, this volume brings together theory and teaching applications, shedding light on the comprehension and production of figurative language in a foreign language context.
1. On taking metaphor literally -- 2. Metaphor and cognitive stucture -- 3. Understanding literary metaphors -- 4. Metaphor as synergy -- 5. Friedrich Nietzsche: the use and abuse of metaphor -- 6. Metaphor in science -- 7. Are scientiic analogies metaphors? -- 8. The metaphorical plot.
Our ability to speak, write, understand speech and read is critical to our ability to function in today's society. As such, psycholinguistics, or the study of how humans learn and use language, is a central topic in cognitive science. This comprehensive handbook is a collection of chapters written not by practitioners in the field, who can summarize the work going on around them, but by trailblazers from a wide array of subfields, who have been shaping the field of psycholinguistics over the last decade. Some topics discussed include how children learn language, how average adults understand and produce language, how language is represented in the brain, how brain-damaged individuals perform in terms of their language abilities and computer-based models of language and meaning. This is required reading for advanced researchers, graduate students and upper-level undergraduates who are interested in the recent developments and the future of psycholinguistics.
The aim of this study is to discover basic principles underlying linguistic figurativeness and to develop a theory that is capable of capturing conventional figurative language (referred to as CFLT - Conventional Figurative Language Theory). This study analyses idioms, proverbs, lexicalised metaphors, and figurative compounds, drawn from ten standard languages.
The aim of Sentiment Analysis is to define automatic tools able to extract subjective information from texts in natural language, such as opinions and sentiments, in order to create structured and actionable knowledge to be used by either a decision support system or a decision maker. Sentiment analysis has gained even more value with the advent and growth of social networking. Sentiment Analysis in Social Networks begins with an overview of the latest research trends in the field. It then discusses the sociological and psychological processes underling social network interactions. The book explores both semantic and machine learning models and methods that address context-dependent and dynamic text in online social networks, showing how social network streams pose numerous challenges due to their large-scale, short, noisy, context- dependent and dynamic nature. Further, this volume: - Takes an interdisciplinary approach from a number of computing domains, including natural language processing, machine learning, big data, and statistical methodologies - Provides insights into opinion spamming, reasoning, and social network analysis - Shows how to apply sentiment analysis tools for a particular application and domain, and how to get the best results for understanding the consequences - Serves as a one-stop reference for the state-of-the-art in social media analytics - Takes an interdisciplinary approach from a number of computing domains, including natural language processing, big data, and statistical methodologies - Provides insights into opinion spamming, reasoning, and social network mining - Shows how to apply opinion mining tools for a particular application and domain, and how to get the best results for understanding the consequences - Serves as a one-stop reference for the state-of-the-art in social media analytics
This handbook is the first to explore the growing field of experimental semantics and pragmatics. In the past 20 years, experimental data has become a major source of evidence for building theories of language meaning and use, encompassing a wide range of topics and methods. Following an introduction from the editors, the chapters in this volume offer an up-to-date account of research in the field spanning 31 different topics, including scalar implicatures, presuppositions, counterfactuals, quantification, metaphor, prosody, and politeness, as well as exploring how and why a particular experimental method is suitable for addressing a given theoretical debate. The volume's forward-looking approach also seeks to actively identify questions and methods that could be fruitfully combined in future experimental research. Written in a clear and accessible style, this handbook will appeal to students and scholars from advanced undergraduate level upwards in a range of fields, including semantics and pragmatics, philosophy of language, psycholinguistics, computational linguistics, cognitive science, and neuroscience.
How do we learn to produce and comprehend non-literal language? Competing theories have only partially accounted for the variety of language comprehension evoked in metaphor, irony, and jokes. Rachel Giora has developed a novel and comprehensive theory, the Graded Salience Hypothesis, to explain figuative language comprehension. Giora contends that the salience of meanings (i.e., the cognitive priority we ascribe to words encoded in our mental lexicon) has the primary role in language comprehension and production.