Sun Tzu and the Art of Business
Sun Tzu and the Art of Business

Author: Mark McNeilly

Publisher: OUP USA

Published: 2012-01-26

Total Pages: 343

ISBN-13: 0199782911

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More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

The Complete Sun Tzu for Business Success
The Complete Sun Tzu for Business Success

Author: Gerald A Michaelson

Publisher: Simon and Schuster

Published: 2011-09-15

Total Pages: 465

ISBN-13: 1440528934

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Business today is war. As you and your company fight your way back from the recession, you need to take the high ground and make a stand. You need to know how to recapture customers, boost your profit margins, rally your workforce, and identify the competition's weakness to gain an advantage. More than twenty-five centuries ago, the brilliant Chinese military theorist Sun Tzu explained how to accomplish these things. True, he was talking about warfare. But as you'll see in this comprehensive survey, his strategies apply equally well to today's business scene. With the help of Gerald and Steven Michaelson, two of the greatest experts in applying Sun Tzu to today's business climate, you'll learn how to use ancient wisdom to manage your workforce, execute your policies, and find success in both business and your personal life. Use this book to map a battle plan for victory!

Sun Tzu For Success
Sun Tzu For Success

Author: Gerald A Michaelson

Publisher: Simon and Schuster

Published: 2003-01-01

Total Pages: 181

ISBN-13: 1605508462

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By exploring the basic components of The Art of War, this guide to personal development and success shows you how to unleash your full potential, triumph over adversity, and achieve long-term goals.

Sun Tzu for Women
Sun Tzu for Women

Author: Becky Sheetz-Runkle

Publisher: Simon and Schuster

Published: 2011-01-14

Total Pages: 224

ISBN-13: 1598699075

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In a new spin on an oft-studied classic, marketer and martial arts practitioner Becky Sheetz-Runkle reinterprets Sun Tzu's The Art of War for women in the workplace. The ancient Chinese warrior and military strategist penned the masterpiece about 2,500 years ago, but many business experts believe its precepts are as relevant in today's corporate environment as they were on ancient Chinese battlefields. Sheetz-Runkle extrapolates business lessons from Sun Tzu's maxims to help women build on their attributes, overcome obstacles and forward their careers. The book relies heavily on excerpts from the classic, along with the author's own pithy advice and stories of today's women who are the working world's modern generals. While much of the book's counsel is pretty well worn, getAbstract recommends women read this book to fortify themselves as they do battle in the corporate combat zone.

Sun Tzu - The Art of War for Managers
Sun Tzu - The Art of War for Managers

Author: Gerald A Michaelson

Publisher: Simon and Schuster

Published: 2010-04-18

Total Pages: 204

ISBN-13: 1440507082

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Seize the advantage from your competitors and conquer today’s competitive business world with these 50 strategic business rules from the tried-and-tested wisdom of Sun Tzu. In today’s competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson’s classic book breaks down Sun Tzu’s lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges. Here is the wisdom—tested for twenty-five centuries—that will help you seize the advantage, storm your competitors’ gates, and conquer the marketplace!

The Art of War for Small Business
The Art of War for Small Business

Author: Becky Sheetz-Runkle

Publisher: AMACOM

Published: 2014-06-11

Total Pages: 255

ISBN-13: 0814433820

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Defeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors’ weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now, it’s time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.

Sun Tzu for Execution
Sun Tzu for Execution

Author: Steven W Michaelson

Publisher: Simon and Schuster

Published: 2007-01-19

Total Pages: 171

ISBN-13: 1440500975

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While most other titles on Sun Tzu emphasize the strategic or philosophical nature of Sun Tzu's writings, this guide will show readers how to implement The Art of War tactically and operationally. It promotes savvy strategic principles from Sun Tzu such as: share rewards, coordinate resources, and choose your timing. "Sun Tzu for Execution" enables readers to achieve results and improve their bottom line. Filled with insight commentary and examples from companies that are best in class at execution, "Sun Tzu for Execution" makes strategy actionable.

Sun Tzu
Sun Tzu

Author: Sun-tzu

Publisher: Simon and Schuster

Published: 2001-01-01

Total Pages: 144

ISBN-13: 1440501912

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Learn the strategic rules of Sun Tzu and how to incorporate them into your management style. In this translation of The Art of War readers will benefit from the interpretations from other translators and strategist, as well as the 50 strategic rules, including: How to look for strategic turns to meet the competition How to attain strategic superiority and crush the competition How to plan surprise and stay ahead of the game And more timeless wisdom that will allow you to compete and win in the dynamic business environment! Business managers around the world have tapped into this ancient wisdom; it is time to master The Art of War for Managers for the existence and growth of your business!

The Art of War for Executives
The Art of War for Executives

Author: Donald Krause

Publisher: Hachette UK

Published: 2011-05-12

Total Pages: 113

ISBN-13: 1857889258

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For years, business schools and professional consultants have turned to Sun Tzu's 2,500-year-old Chinese text for its invaluable commentary on such topics as leadership, strategy, organization, competition and cooperation. Now the wisdom of Sun Tzu's The Art of War is made accessible to the modern reader. Not simply a new translation, this is the first book to provide a clear, easy-to-follow interpretation of the classic document. The Art of War for Executives reveals the brilliance of Sun Tzu -- and shows how to win on the battlefield of modern business. The tone and insight of the original classic remain, while incorporating the ideas of contemporary business philosophers like Peters, Drucker and Bennis. "Some of Europe's smartest companies may not realise it, but it is a strong possibility that their most effective strategies have been based on the teachings of Sun Tzu, the Chinese expert in military strategy who lived around 2,500 years ago. His book is a wealth of ancient wisdom translated superbly for today's reader." -- The European