The Complete Idiot's Guide to Winning Customer Loyalty
The Complete Idiot's Guide to Winning Customer Loyalty

Author: Murray Raphel

Publisher:

Published: 2005

Total Pages: 356

ISBN-13: 9781592573837

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Your company is in your customer’s hands. Essential reading that offers business managers a strategic plan to attract new customers and secure the business of existing ones. Readers will learn important ways of achieving customer loyalty, from developing a customer-driven culture and establishing customer trust to incorporating loyalty initiatives and responding to customer complaints. • Loyalty program membership exceeded a rate of 30% between 2000 and 2003 • The top 20% of a company’s customers account for 80% of sales • Top customers spend 50 times more than casual customers • Frequent flier/shopper programs are more popular than ever

The Complete Idiot's Guide to Guerrilla Marketing
The Complete Idiot's Guide to Guerrilla Marketing

Author: Susan Drake

Publisher: Penguin

Published: 2008

Total Pages: 356

ISBN-13: 9781592576715

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With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional channels. Add to this problem the greening, graying, and huge youth markets that have learned to turn off Madison Avenue-style promotions, and the vast majority of small to mid-sized companies, entrepreneurs, and overworked marketing staffs are challenged to expand their customer base in other ways. That's why "guerrilla," aka "unconventional marketing," was born. The Complete Idiot's Guide to Guerrilla Marketing, written by marketing experts Susan Drake and Colleen Wells, presents a detailed blueprint of the dozens of new and exciting methods available-methods that save money and get new customers.

The Complete Idiot's Guide to World Conflicts
The Complete Idiot's Guide to World Conflicts

Author: Steven D. Strauss

Publisher: Penguin

Published: 2002

Total Pages: 342

ISBN-13: 9780028643663

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An objective, comprehensive, and easy-to-read reference to the 50 most significant conflicts around the world. For those who want to learn why there is so much hate in the world, and why much of it seems to be directed at the United States.

Outside in
Outside in

Author: Harley Manning

Publisher: Houghton Mifflin Harcourt

Published: 2012

Total Pages: 275

ISBN-13: 0547913982

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For readers of "Delivering Happiness" and "The New Gold Standard"--a revolutionary approach to understanding and mastering the customer experience from Forrester Research.

The Complete Idiot's Guide to Managing People
The Complete Idiot's Guide to Managing People

Author: Arthur R. Pell

Publisher: Penguin

Published: 2003

Total Pages: 434

ISBN-13: 9781592571451

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To new managers and leaders, getting the most and the best from employees is often one of the biggest challenges. One of the most popular topics in the business category today, "people management," is often confusing and difficult - with opportunities for missteps along the way. The Complete Idiot's GuideR to Managing People, Third Edition is the solution to a new manager's questions. In the fully updated revised edition, expert author Dr. Arthur Pell helps readers navigate these new seas - and find success! With solid coverage of leadership, team management, delegation, workload management, and reward/discipline systems, The Complete Idiot's GuideR to Managing People, Third Edition offers new and updated coverage on working with employees on goal and career management, downsizing and laying off employees, fully revised sexual harassment and EOE information, interviewing techniques, the critical new employee period, managing through negative times, and retaining good employees.

The Complete Idiot's Guide to Classical Mythology
The Complete Idiot's Guide to Classical Mythology

Author: Kevin Osborn

Publisher: Penguin

Published: 1998

Total Pages: 428

ISBN-13: 9780028623856

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An introduction to Greek and Roman mythology provides explanations of all the gods and their roles, origins of the myths and theories on who wrote them, and the function of myths in society