How to Develop and Promote Successful Seminars and Workshops
How to Develop and Promote Successful Seminars and Workshops

Author: Howard L. Shenson

Publisher: Wiley

Published: 1990

Total Pages: 292

ISBN-13: 9780471527091

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A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing,promotion, advertising, and more! How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective,research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminarfor about $1,000 or less * How to develop a dynamic program and effective programmaterials * How to create a powerful, registration producing marketingstrategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketingto increase sales * How to evaluate and choose where and when to conduct your seminaror workshop * How to select hotel and conference facilities * How to price your program to ensure maximumregistrations/profitability * How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices * How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense

The Complete Guide to Running Successful Workshops & Seminars
The Complete Guide to Running Successful Workshops & Seminars

Author: Kristie Lorette

Publisher: Atlantic Publishing Company

Published: 2014-11-15

Total Pages: 171

ISBN-13: 1601388713

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A typical workshop doesn’t always sound intriguing — in fact, it’s something most people try to avoid attending. Still, seminars are held each year in many fields and industries, and usually none are alike. While thousands of executives, employees, and other professionals dread hours of lectures and preaching that the average conference involve, the one you’re planning doesn’t have to be the norm. The Complete Guide to Running Successful Workshops & Seminarsis your complete guide to putting together an effective conference that is sure to be a hitfrom start to finish, regardless of your field and audience. In this new book, you will learn the ins and outs of planning a workshop,from general decisions about how long the event will last to the minutedetails such as where each person will check in and sit. This completeguide will teach you how to effectively target and communicate withyour audience so you can give your attendees the information they weremissing. You will learn about the basics of leading a training program,such as what characteristics you should portray to show your authorityand credibility, as well as the general structural elements of a workshop,seminar, and conference. This comprehensive book will help you define thereason why you are holding a workshop, and will teach you to succinctlycreate an objective for your participants so that you are destined forsuccess. You will even learn how to evaluate and measure your successduring and after the event to prove your true effectiveness and determineyour program’s strengths and weaknesses. Filled with information abouthow to build a budget, planning, scheduling and get funding for yourworkshop, this book addresses the financial aspect of holding an hour, day,or weekend workshop so that you can adequately allocate your money.This comprehensive guide has it all — and will teach you everything youneed to know to plan, promote, and present a conference.

The Ultimate Guide to Doubling and Tripling Your Dental Practice Production
The Ultimate Guide to Doubling and Tripling Your Dental Practice Production

Author: Wendy Briggs

Publisher: Createspace Independent Publishing Platform

Published: 2015-02

Total Pages: 140

ISBN-13: 9781507858363

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What if everything you have been told about building a dental practice was wrong? Wendy Briggs and Dr. John Meis challenge dentists with this daily. Two top producers in their own practices reveal their 5-step system that any doctor can follow to double their production. They are showing you how you can create the income needed to grow your practice from what you already have! This means there is no output of money, until you have made the revenue and determined to re-invest that into your practice. That is the beauty of the system that they have laid out.

The Complete Guide to Personal Training
The Complete Guide to Personal Training

Author: Morc Coulson

Publisher: Bloomsbury Publishing

Published: 2014-10-09

Total Pages: 289

ISBN-13: 1408196301

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A complete reference guide for anyone involved in prescribing exercise programmes for personal training clients. The Complete Guide to Personal Training also covers all of the Level 3 requirements detailed within the Health and Fitness National Occupational Standards and the Qualifications Framework pertaining to personal training, and provides the theoretical underpinning of how to programme appropriate exercise for your clients. Includes information on: - The foundations of personal training - Planning and delivering exercise programmes - Training methods and exercise techniques – this enhanced epub also contains nine videos of key exercises - Nutrition - Health and safety The book contains practical tips for designing a range of appropriate client exercise programmes but always with a focus on the best ways you can sustain a business in this area and how you can stand out from the crowd. It is deal for personal trainers in the health and fitness industry as well as those wishing to undertake qualifications in this area.

Start Your Own Freelance Writing Business
Start Your Own Freelance Writing Business

Author: The Staff of Entrepreneur Media

Publisher: Entrepreneur Press

Published: 2019-07-19

Total Pages: 260

ISBN-13: 1613084056

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Write Your Own Success Story Breaking into freelance writing has gotten much easier for word-savvy entrepreneurs like you. But even in the golden age of content creation, you still need to know what it takes to launch and consistently pitch your services so you can grow and scale your freelance writing side hustle into a full-fledged career you really love. Start Your Own Freelance Writing Business is an easy-to-understand, introductory, and nontechnical approach to the world of freelance writing. This book teaches you how to leverage the fast-changing pace of technology to grow a business that gives you the freedom and flexibility you want. You’ll learn how to: Assess your freelancing skillset Determine the best way to position your business to clients Research the most profitable freelance writing opportunities Create a series of pitches that convert to profitable client relationships Use freelance job sites to build a strong client base Master the art of time management so you don’t miss a single deadline Market your business in multiple channels to grow and scale your business You’ll also get an inside look at a freelance writing business and related tips and strategies from a multi-six figure online freelance writer. So what are you waiting for? The time is “write” to start today! About the Author Laura Pennington Briggs is a former middle school teacher turned freelance writer, project manager, and online course creator. She’s helped more than 8,000 students launch or optimize their freelance business since 2012. For more than 30 years, Entrepreneur Media, Inc. has set the course for success for millions of entrepreneurs and small business owners. We’ll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.

The Complete Guide to Film and Digital Production
The Complete Guide to Film and Digital Production

Author: Lorene M. Wales

Publisher: Taylor & Francis

Published: 2017-02-17

Total Pages: 407

ISBN-13: 1315294885

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This expanded, updated, and revised third edition of Lorene Wales’ The Complete Guide to Film and Digital Production offers a comprehensive introduction to the positions/roles, procedures, and logistics of the film and digital video production process, from development and pre-production all the way to marketing and distribution. Lorene Wales offers a hands-on approach suitable for projects of any budget and scale, explaining every stage and key role/position in the life of a film and providing a wealth of sample checklists, schedules, accounting paperwork, and downloadable forms and templates for practical use. Other topics include a description of the latest mobile apps used in production, tax incentives, the DIT, set safety, and an expanded chapter on copyright, fair use and other legal matters. A companion website includes video tutorials, a personnel hierarchy, a guide to mobile apps useful during production, PowerPoints for instructor use, and a complete set of sample production forms and templates for download, including schedules, accounting paperwork, releases, and production checklists.

The Complete Guide to Personal Training: 2nd Edition
The Complete Guide to Personal Training: 2nd Edition

Author: Morc Coulson

Publisher: Bloomsbury Publishing

Published: 2018-09-06

Total Pages: 338

ISBN-13: 1472953622

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A revised and updated second edition of the popular Complete Guide to Personal Training. Expertly written and suitable for anyone working as, or training to be a Personal Trainer. This is a complete reference guide for fitness professionals who prescribe exercise programmes to clients. This guide contains practical tips for designing a range of appropriate client exercise programmes. Importantly, it focuses on the best ways you can sustain a financially successful business in this area and how you can stand out from the crowd. It includes: - The foundations of personal training - Planning and delivering exercise programmes - Training methods and exercise techniques - Nutrition - Health and safety - Setting up - marketing and growing a successful business. The book also includes all Level 3 requirements detailed within the Health and Fitness National Occupational Standards and the Qualifications Framework relating to personal training and has been awarded 3 CPD points by the Register of Exercise professionals.

The Definitive Guide to Manufacturing and Service Operations
The Definitive Guide to Manufacturing and Service Operations

Author: Nada R. Sanders

Publisher: Pearson Education

Published: 2014

Total Pages: 187

ISBN-13: 0133438643

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To succeed in manufacturing and service operations, managers need both technical and behavioral skills, and know how to apply these skills to transform processes and outputs in a wide variety of operational contexts throughout the supply chain. Now, there's an authoritative and comprehensive guide to best-practice manufacturing and service operations in any organization. Co-authored by a leading expert alongside the Council of Supply Chain Management Professionals (CSCMP), this reference details the planning, organizing, controlling, directing, motivating and coordinating functions used to produce goods or services. It covers long-term strategic decisions such as facility location; mid-term tactical decisions such as setting levels of inventory and labor; and short-term operational decisions such as job assignments. Coverage includes: Basic manufacturing and service operations concepts, purposes, terminology, roles, and goals; types of manufacturing and services; planning processes; inventory and labor requirements; process control; productivity levels, and budget control Key elements, processes, and interactions, including facility, material, and labor requirements planning; scheduling; and continuous process and quality improvement processes, including TQM, ISO, Six Sigma, SPC, Theory of Constraints, FMEA, and 5S Principles/strategies for establishing efficient, effective, and sustainable operations: Manufacturing and services planning and strategies, encompassing facility ownership and location, production, processes, layout, lead capacity, technology, personnel, measurement, compensation, sustainability, and more The key roles and value of technology, including MRP II systems, service systems, ERP systems, and capabilities for supporting manufacturing and service planning, execution, and cost management. Requirements and challenges of global manufacturing and service operations, including manufacturing and outsourcing in Low-Cost Countries (LCCs); logistical difficulties, labor challenges, financial implications, decision processes, contract performance, risk management, and regulation Best practices for assessing performance using standard metrics and frameworks, including KPIs, tradeoff analysis, scorecarding, dashboards, and exception management

NPR's Podcast Start Up Guide
NPR's Podcast Start Up Guide

Author: Glen Weldon

Publisher: Random House

Published: 2024-06-04

Total Pages: 305

ISBN-13: 1984862510

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From NPR comes the definitive guide to podcasting—featuring step-by-step advice on how to find a unique topic, tell the best stories, and engage the most listeners, as well as the secrets that will take your pod to the next level. Whoever you are, whatever you love, there’s a podcast audience waiting for you, and in today’s booming audio storytelling landscape, it’s never been easier to share your voice with the world. But while the barrier to entry for podcast production is relatively low (just the cost of a mic and a laptop), the learning curve is steep—and quality matters. That’s where NPR comes in. In NPR’s Podcast Start Up Guide, Glen Weldon draws on NPR’s extensive educational materials and army of talent—from recognizable hosts, such as Guy Raz (How I Built This), Gene Demby (Code Switch), Linda Holmes (Pop Culture Happy Hour), and Yowei Shaw (Invisibilia), to indispensable behind-the-scenes players, such as producers, engineers, and editors—to guide aspiring podcasters through the conception, creation, and launch of a podcast. Part master class, part candid informational interview with the best in the business, this book is a must-read for anyone who wants to make their dream of starting a podcast a reality.

Complete Guide to Internet Publicity
Complete Guide to Internet Publicity

Author: Steve O'Keefe

Publisher: John Wiley & Sons

Published: 2002-10-15

Total Pages: 450

ISBN-13: 0471275026

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Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations. Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.