The Complete Guide to Using Google in Libraries
The Complete Guide to Using Google in Libraries

Author: Carol Smallwood

Publisher: Rowman & Littlefield

Published: 2015-02-26

Total Pages: 326

ISBN-13: 144224691X

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Carol Smallwood's The Complete Guide to Using Google in Libraries, Volume 1: Instruction, Administration, and Staff Productivity explores how Google's suite of tools, from Google Docs (now Google Drive), Google Scholar, Hangout, Forms, and others made freely available to the Internet Community can be used by libraries to expand the role of digital operations in the management of library materials, to communicate with their patrons and collaborators, to exploit the resources on the Web, and many others. The book has 29 chapters organized into sections that focus on ways that Google’s suite of tools can be applied to address problems in a specific area of library concern. The section headings are: Library Instruction for Users; Collaboration within and among libraries; Library Administration; Collection Management; and Library Productivity. In each topical area, the chapters show how librarians are taking advantage of these tools to change the way that their library works. All of this without the burden of an additional bill to pay. Through these carefully selected case studies from real libraries, you will be able to learn about the surprising and powerful potential that exists through Google tools to improve library operations.

Epic Fails
Epic Fails

Author: Salvador Jiménez Murguía

Publisher: Rowman & Littlefield

Published: 2018-09-15

Total Pages: 185

ISBN-13: 1538103729

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Many of the most successful innovations—from the light bulb to the Internet—have often resulted from ingenuity, ambition, and dedication. Such achievements have changed lives for the better. Yet for every new development that the public embraces, there is a dark side of progress: cultural byproducts that litter the road to obscurity. Just because something is a failure, however, doesn’t necessarily mean that it shouldn’t matter. In Epic Fails: The Edsel, the Mullet, and Other Icons of Unpopular Culture, Salvador Jiménez Murguía examines some of the most iconic missteps of the past several decades. In order to shed light on the inherent, often comic strain in American life between fame and infamy, the author surveys some of the best—or rather, worst—of what man has to offer. From fashion flops like the mullet and Zubaz pants to marketing mistakes like Bud Dry, New Coke, and Crystal Pepsi, this text captures the unintentionally entertaining milieu of failure. Placing these gaffes in cultural context, Murguía considers how each of these products crashed and burned, while trying to arrive at an answer to the ultimate question: “What were they thinking?” Whether these attempts were doomed from the start, failed because of consumer indifference, or were simply the victims of poor timing, this book returns them, however briefly, to the spotlight. A fascinating look at man-made disasters, Epic Fails isan entertaining treatise about the forgotten—and infamous—endeavors of American creativity, or lack thereof.

The Complete Guide to Google Advertising
The Complete Guide to Google Advertising

Author: Bruce Cameron Brown

Publisher: Atlantic Publishing Company

Published: 2007

Total Pages: 290

ISBN-13: 1601380453

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Google has created numerous marketing and advertising products that are fast and easy to implement in your business today including Adsense, Adwords, and the Google APIs. This new book takes the confusion and mystery out of working with Google and its various advertising and marketing programs. Are you one of the many who think Google is simply a search engine? Yes, it is true that Google is the most popular search engine on the Web today. More than 275 million times a day, people use Google and its related partner sites to find information on just about any subject. Many of those people are looking for your products and services. Consider this even if you don't have a Web site or product. There are tremendous opportunities on the Internet and money to be made using Google. Through this book you will learn the secrets of working with Google without making costly mistakes. This book is an absolute must-have for anyone who wants to succeed with advertising on Google. This book teaches you the ins and outs using all of Google's advertising and marketing tools. You will instantly start producing results and profits. In addition to the extensive research placed in the book, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful Google advertising experts. This book contains their secrets and proven successful ideas, including actual case studies. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

The Complete Guide to Article Writing
The Complete Guide to Article Writing

Author: Naveed Saleh

Publisher: Penguin

Published: 2014-01-14

Total Pages: 305

ISBN-13: 1599637340

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Master the art of article writing! The world of journalism is changing rapidly, and the modern journalist needs more than a basic knowledge of article writing to navigate it. The Complete Guide to Article Writing provides a compass for freelancers and students of journalism looking to write successfully on a wide variety of topics and for many different markets--both in print and online. From researching and interviewing to writing features, reviews, news articles, opinion pieces, and even blog posts, this one-stop guide will illuminate the intricacies of article writing so you can produce entertaining, informative, and salable articles. • Learn how to write coherently, cohesively, and concisely. • Choose the proper structure for the article you want to write. • Weave narrative and fact seamlessly into your pieces. • Develop your freelance platform with the latest in social media outlets. • Pitch your ideas like a pro. • Develop a professional relationship with editors. • And much more! Modern journalism can be a treacherous terrain, but with The Complete Guide to Article Writing as your companion, you'll not only survive the journey--you'll be able to write pieces that inform, entertain, inspire, delight--and sell!

Technologies and Protocols for the Future of Internet Design: Reinventing the Web
Technologies and Protocols for the Future of Internet Design: Reinventing the Web

Author: Prakash Vidyarthi, Deo

Publisher: IGI Global

Published: 2012-02-29

Total Pages: 351

ISBN-13: 146660204X

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The Internet has changed significantly from its beginnings as a simple network used to pass data from one computer to another. Containing essential tools for everyday information processing, the Internet is used by small and large organizations alike and continues to evolve with the changing information technology landscape. Technologies and Protocols for the Future of Internet Design: Reinventing the Web aims to provide relevant methods and theories in the area of the Internet design. It is written for the research community and professionals who wish to improve their understanding of future Internet technologies and gain knowledge of new tools and techniques in future Internet design.