The Competitive Implications of Classified Ad Pricing
Author: James G. Mulligan
Publisher:
Published: 1994
Total Pages:
ISBN-13:
DOWNLOAD EBOOKRead and Download eBook Full
Author: James G. Mulligan
Publisher:
Published: 1994
Total Pages:
ISBN-13:
DOWNLOAD EBOOKAuthor: Great Britain: Competition Commission
Publisher: The Stationery Office
Published: 2006-06-29
Total Pages: 364
ISBN-13: 0117025119
DOWNLOAD EBOOKThis publication sets out the Commission's provisional findings of its investigation into the market for classified directory advertising services (CDAS) in the UK. This type of advertising is often referred to as directional advertising and includes media such as classified directories, classified adverts in newspapers, online directories and certain forms of internet advertising. The Commission's inquiry focuses on advertising in printed classified directories, and the three largest classified directory publishers are Yell, Thomson and BT. Issues discussed include: the Yell undertakings in relation to prices and directory areas, market definition and concentration, pricing and revenues, barriers to entry and expansion, buyer power, the impact on competition of 'second tiering' or the introduction of additional directory publications in a given geographic area. Amongst its provisional findings, the report concludes that this sector is highly concentrated with Yell, Thomson and BT have a market share of around 98 per cent. Yell has market power and is the price setter in the market. The Commission will consider options to remedy the adverse effect on competition and will report on these separately.
Author: Paul Bruthiaux
Publisher: Oxford University Press
Published: 1996-07-11
Total Pages: 225
ISBN-13: 0195356608
DOWNLOAD EBOOKLinguists who have studied simplified varieties of a given language, such as pidgins or the language of care-givers, have tended to explain similarities in their structure by the fact that they use the same mechanisms of simplification. Bruthiaux tests this idea by looking at the structure of classified ads in American English, using a body of 800 ads from four categories: automobile sales, apartments for rent, help wanted, and personal ads. Bruthiaux's thesis is that strict, uniform constraints on space should result in uniformly simple texts, no matter which category they are in, and that any variation would be due to the particular needs of each category. To prove this he describes the linguistic structure of classified ads, and shows that they are characterized by a minimal degree of morphosyntactic elaboration. He then examines aspects of their conventions to highlight the role of pre-patterned and prefabricated segments whose collocational rigidity may force the inclusion of otherwise dispensable items. He finds that there is indeed significant variation across ad categories in terms of morphosyntactic elaboration, and concludes that this is due to a greater or lesser need to be explicit, as well as a greater or lesser anticipation of interaction. Finally, he examines the implications of these findings for the study of linguistic simplification and register variation.
Author: Melvin Powers
Publisher:
Published: 1995
Total Pages: 244
ISBN-13: 9780879804350
DOWNLOAD EBOOKAuthor: Robert G Picard
Publisher: Edward Elgar Publishing
Published: 2015-02-27
Total Pages: 417
ISBN-13: 0857938894
DOWNLOAD EBOOKMedia industries and services present a complex set of challenges to economic analysis: challenges made more difficult by the technological changes that have been transforming the media sector. Research on the economics of media has made major advances
Author: Morton J. A. McDonald
Publisher:
Published: 1952
Total Pages: 480
ISBN-13:
DOWNLOAD EBOOKAuthor: John McDonough
Publisher: Routledge
Published: 2015-06-18
Total Pages: 1754
ISBN-13: 1135949069
DOWNLOAD EBOOKFor a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author:
Publisher:
Published: 1994
Total Pages: 850
ISBN-13:
DOWNLOAD EBOOK