The Media Handbook

The Media Handbook

Author: Helen Katz

Publisher: Taylor & Francis

Published: 2016-08-25

Total Pages: 257

ISBN-13: 1134974426

DOWNLOAD EBOOK

The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today’s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, covering paid, owned, and earned media forms, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and the client. Also available is a Companion Website that expands The Media Handbook’s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions. With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.


The Superfun Times Vegan Holiday Cookbook

The Superfun Times Vegan Holiday Cookbook

Author: Isa Chandra Moskowitz

Publisher: Little, Brown

Published: 2016-11-15

Total Pages: 733

ISBN-13: 0316344575

DOWNLOAD EBOOK

Bestselling author, vegan goddess, and comfort food queen Isa Chandra Moskowitz is back with her biggest book ever -- to prove that making festive vegan food for any occasion can be easy, delicious, and super fun. Gone are the days of stressing over how to please family and friends with different dietary needs. Bursting with knock-your-socks-off, mind-bogglingly tasty vegan recipes for Cinnamon Apple Crepes, Cheeseburger Pizza, Biscuits and Gravy, Churro Biscotti, and so much more, The Superfun Times Vegan Holiday Cookbook will make everyone at your table happy-even meat eaters and the gluten challenged. Isa provides everything you need to get your party started, from finger food and appetizers to casseroles, roasts, and dozens of special sides. Then comes a throng of cakes, cookies, cobblers, loaves, pies, and frozen treats to make you feel like the best dang vegan cook in the world. You'll start with New Year's, stop for Valentine's Day on the way to Easter and Passover, party down from Cinco de Mayo through the Fourth of July, and cook through Thanksgiving, Hanukkah, and Christmas. And with more than 250 seasonal recipes, you'll mix, match, and remix for every celebration in between -- filling your life with holiday cheer the whole year round.


The Book of Cheese

The Book of Cheese

Author: Liz Thorpe

Publisher:

Published: 2017-09-26

Total Pages: 418

ISBN-13: 1250063450

DOWNLOAD EBOOK

From America’s most engaging authority on cheese, comes a groundbreaking book destined to become a classic.


The CIA World Factbook 2023-2024

The CIA World Factbook 2023-2024

Author: Central Intelligence Agency

Publisher: Simon and Schuster

Published: 2023-06-20

Total Pages: 6705

ISBN-13: 1510775935

DOWNLOAD EBOOK

The ultimate, comprehensive guide to official country data and statistics, from the world’s most sophisticated intelligence-gathering organization. From Afghanistan to Zimbabwe, The CIA World Factbook 2023-2024 offers complete and up-to-date information on the world's nations. This comprehensive guide is packed with data on countries' politics, populations, economics, and environment for 2023 and looks ahead to 2024. The CIA World Factbook 2023-2024 includes the following for each country: Brand new geopolitical maps Population statistics, with details on languages, religions, literacy rates, age structure, HIV prevalence, and much more Up-to-date data on military expenditures and capabilities Geography information, including climate and natural hazards Details on prominent political figures and parties Contact information for diplomatic missions Facts on transportation, trade, and communication infrastructure Also included are appendices with useful abbreviations, international environmental agreements, international organizations and groups, terror organizations, and more. Originally intended for use by government officials and policymakers as well as the broader intelligence community, this is a must-have resource for students, travelers, journalists, and anyone with a desire to know more about their world.


CIA World Factbook 2022-2023

CIA World Factbook 2022-2023

Author: Central Intelligence Agency

Publisher: Simon and Schuster

Published: 2022-06-21

Total Pages: 1176

ISBN-13: 1510771190

DOWNLOAD EBOOK

The ultimate, comprehensive guide to official country data and statistics, from the world’s most sophisticated intelligence-gathering organization. From Afghanistan to Zimbabwe, The CIA World Factbook 2022-2023 offers complete and up-to-date information on the world's nations. This comprehensive guide is packed with data on countries' politics, populations, economics, and environment for 2022 and looks ahead to 2023. The CIA World Factbook 2022-2023 includes the following for each country: Geopolitical maps Population statistics, with details on languages, religions, literacy rates, age structure, HIV prevalence, and much more Up-to-date data on military expenditures and capabilities Geography information, including climate and natural hazards Details on prominent political figures and parties Contact information for diplomatic missions Facts on transportation, trade, and communication infrastructure Also included are appendices with useful abbreviations, international environmental agreements, international organizations and groups, terror organizations, and more. Originally intended for use by government officials and policymakers as well as the broader intelligence community, this is a must-have resource for students, travelers, journalists, and anyone with a desire to know more about their world.


Furry Tales

Furry Tales

Author: Fred Patten

Publisher: McFarland

Published: 2019-09-06

Total Pages: 237

ISBN-13: 1476637040

DOWNLOAD EBOOK

Tales featuring anthropomorphic animals have been around as long as there have been storytellers to spin them, from Aesop's Fables to Reynard the Fox to Alice in Wonderland. The genre really took off following the explosion of furry fandom in the 21st century, with talking animals featuring in everything from science fiction to fantasy to LGBTQ coming-out stories. In his lifetime, Fred Patten (1940-2018)--one of the founders of furry fandom and a scholar of anthropomorphic animal literature--authored hundreds of book reviews that comprise a comprehensive critical survey of the genre. This selected compilation provides an overview from 1784 through the 2010s, covering such popular novels as Watership Down and Redwall, along with forgotten gems like The Stray Lamb and Where the Blue Begins, and science fiction works like Sundiver and Decision at Doona.


Reason, Bias, and Inquiry

Reason, Bias, and Inquiry

Author: Nathan Ballantyne

Publisher: Oxford University Press

Published: 2022

Total Pages: 385

ISBN-13: 0197636918

DOWNLOAD EBOOK

Philosophers and psychologists routinely explore questions surrounding reasoning, inquiry, and bias, though typically in disciplinary isolation. What is the source of our intellectual errors? When can we trust information others tell us? This volume brings together researchers from across the two disciplines to present ideas and insights for addressing the challenges of knowing well in a complicated world in four parts: how to best describe the conceptual and empirical terrain of reason and bias; how reasoning and bias influence basic perception of the physical world; how to assess knowledge and expertise in ourselves and others; and how people approach reasoning and knowledge among and about groups. Together, the chapters show what philosophers and psychologists can do together when they shine light on the challenges of reaching the truth and avoiding errors. Reason, Bias, and Inquiry is a multidisciplinary meditation for readers who are awash in information but are uncertain how to manage it to make informed decisions.


Smitten Kitchen Every Day

Smitten Kitchen Every Day

Author: Deb Perelman

Publisher: Knopf

Published: 2017-10-24

Total Pages: 626

ISBN-13: 1101874821

DOWNLOAD EBOOK

NEW YORK TIMES BEST SELLER • From the best-selling author of The Smitten Kitchen Cookbook—this everyday cookbook is “filled with fun and easy ... recipes that will have you actually looking forward to hitting the kitchen at the end of a long work day” (Bustle). A happy discovery in the kitchen has the ability to completely change the course of your day. Whether we’re cooking for ourselves, for a date night in, for a Sunday supper with friends, or for family on a busy weeknight, we all want recipes that are unfussy to make with triumphant results. Deb Perelman, award-winning blogger, thinks that cooking should be an escape from drudgery. Smitten Kitchen Every Day: Triumphant and Unfussy New Favorites presents more than one hundred impossible-to-resist recipes—almost all of them brand-new, plus a few favorites from her website—that will make you want to stop what you’re doing right now and cook. These are real recipes for real people—people with busy lives who don’t want to sacrifice flavor or quality to eat meals they’re really excited about. You’ll want to put these recipes in your Forever Files: Sticky Toffee Waffles (sticky toffee pudding you can eat for breakfast), Everything Drop Biscuits with Cream Cheese, and Magical Two-Ingredient Oat Brittle (a happy accident). There’s a (hopelessly, unapologetically inauthentic) Kale Caesar with Broken Eggs and Crushed Croutons, a Mango Apple Ceviche with Sunflower Seeds, and a Grandma-Style Chicken Noodle Soup that fixes everything. You can make Leek, Feta, and Greens Spiral Pie, crunchy Brussels and Three Cheese Pasta Bake that tastes better with brussels sprouts than without, Beefsteak Skirt Steak Salad, and Bacony Baked Pintos with the Works (as in, giant bowls of beans that you can dip into like nachos). And, of course, no meal is complete without cake (and cookies and pies and puddings): Chocolate Peanut Butter Icebox Cake (the icebox cake to end all icebox cakes), Pretzel Linzers with Salted Caramel, Strawberry Cloud Cookies, Bake Sale Winning-est Gooey Oat Bars, as well as the ultimate Party Cake Builder—four one-bowl cakes for all occasions with mix-and-match frostings (bonus: less time spent doing dishes means everybody wins). Written with Deb’s trademark humor and gorgeously illustrated with her own photographs, Smitten Kitchen Every Day is filled with what are sure to be your new favorite things to cook. Look for Deb Perelman’s latest cookbook, Smitten Kitchen Keepers!


OECD-FAO Agricultural Outlook 2020-2029

OECD-FAO Agricultural Outlook 2020-2029

Author: Organization for Economic Cooperation and Development

Publisher: Food & Agriculture Org.

Published: 2020-07-01

Total Pages: 330

ISBN-13: 9251325391

DOWNLOAD EBOOK

The Agricultural Outlook 2020-2029 is a collaborative effort of the Organisation for Economic Co-operation and Development (OECD) and the Food and Agriculture Organization (FAO) of the United Nations. It brings together the commodity, policy and country expertise of both organisations as well as input from collaborating member countries to provide an annual assessment of the prospects for the coming decade of national, regional and global agricultural commodity markets. This year's edition features a short scenario on COVID-19 and its impact on food and agriculture.