The Characteristics of Donors and Non-Donors Among Alumni of Mississippi State University
The Characteristics of Donors and Non-Donors Among Alumni of Mississippi State University

Author:

Publisher:

Published: 2004

Total Pages:

ISBN-13:

DOWNLOAD EBOOK

Alumni associations and offices of development play fundamental roles in American higher education, typically having missions which include the generation of financial support for the institution. Alumni associations must develop strategies to encourage alumni to donate money and enable them to build long-term relationships between alumni organizations and the university. The foundation of any fund raising program is the annual fund. Not only does the annual fund represent a significant percentage of funds raised for most charities, it often comes with the fewest strings attached. If development professionals have a clear understanding of the issues and factors that influence donors to make annual gifts, they may be able to design cultivation and solicitation approaches which raise more money at less cost. The study uses quantitative methods to analyze data collected from the computer database of the Mississippi State University Foundation and Mississippi State University National Alumni Association to develop a profile of donors and non-donors. Recommendations for further study include more studies of this type in the region, interview studies with donors, and studying any relationships between giving and other variables, such as income level.

Fundraising and Institutional Advancement
Fundraising and Institutional Advancement

Author: Noah D. Drezner

Publisher: Routledge

Published: 2014-09-04

Total Pages: 243

ISBN-13: 113634179X

DOWNLOAD EBOOK

In this timely textbook, authors Drezner and Huehls take the interdisciplinary, complex nature of the study of philanthropy and fundraising and apply it to the field of higher education. Covering issues of increasing importance to institutions—including donor cultivation, growth of fundraising at community colleges and minority institutions, engagement of young alumni, volunteerism, and the competing roles of stakeholders—this book helps readers apply theory to the practice of advancement in post-secondary education. Special Features: Coverage of historical and theoretical underpinnings and insights from related literature and research. Discussion of new donor populations including women, communities of color, the LGBTQ population, students, and young alumni. On-the-ground case studies bring theories into focus by creating a bridge to experience and action. Practical implications for the design of fundraising campaigns and strategies. Guiding questions that encourage students to think beyond the current literature and practice. This textbook bridges research, theory, and practice to help higher education administrators and institutions effectively negotiate the fundraising terrain and advance their institution.

Institutional Advancement
Institutional Advancement

Author: E. Proper

Publisher: Springer

Published: 2014-12-04

Total Pages: 353

ISBN-13: 1137374284

DOWNLOAD EBOOK

Institutional Advancement comprehensively reviews and evaluates the published empirical research on advancement in higher education of the last 23 years, covering fundraising, alumni relations, public relations, marketing, and the role of institutional leadership in all of these.

Why Alumni Don't Give
Why Alumni Don't Give

Author: M. Linda Wastyn

Publisher:

Published: 2008

Total Pages: 504

ISBN-13: 9780549761952

DOWNLOAD EBOOK

This project explores why non-donors do not give to their alma mater. Interviews with 12 non-donors allowed for an in-depth examination of the decision-making process of these non-donors. The Van Slyke and Brooks (2005) model of alumni giving and Schervish's (2000b) supply-side theory of philanthropy provided the conceptual framework. These findings suggest that where donors and non-donors differ is in the ways in which they socially construct their college experiences to create their own realities. This reality becomes the narrative lens through which non-donors interpret and evaluate requests for donations to the college. Variables such as their reasons for attending college, how they fit college into their life, and if they viewed college as a commodity emerged as important themes in non-donor narratives. Other process variables -- who makes the giving decisions and how they prioritize giving -- come into play for these non-donors as well. This study demonstrates the need to include non-donors in research that explores factors that motivate alumni to give to their alma mater and confirms that examining the impact of demographic characteristics and experiences on alumni giving cannot rely on oversimplified pictures of only one or two variables.