Essentials of Health Care Marketing, Fourth Edition
Essentials of Health Care Marketing, Fourth Edition

Author: Eric N. Berkowitz

Publisher: Jones & Bartlett Learning

Published: 2016-08-15

Total Pages: 609

ISBN-13: 1284124193

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New Fifth Edition of Essentials of Health Care Marketing coming in March 2021. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.

Taking Chances
Taking Chances

Author: Kristin Luker

Publisher: Univ of California Press

Published: 2023-11-10

Total Pages: 220

ISBN-13: 0520314034

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This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1975.

Current List of Medical Literature
Current List of Medical Literature

Author:

Publisher:

Published: 1953-07

Total Pages: 784

ISBN-13:

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Includes section, "Recent book acquisitions" (varies: Recent United States publications) formerly published separately by the U.S. Army Medical Library.