Citizen Coke: The Making of Coca-Cola Capitalism

Citizen Coke: The Making of Coca-Cola Capitalism

Author: Bartow J. Elmore

Publisher: W. W. Norton & Company

Published: 2014-11-03

Total Pages: 455

ISBN-13: 0393245934

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"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.


Making a Green Machine

Making a Green Machine

Author: Finn Arne Jørgensen

Publisher: Rutgers University Press

Published: 2011-07-11

Total Pages: 206

ISBN-13: 0813550874

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Consider an empty bottle or can, one of the hundreds of billions of beverage containers that are discarded worldwide every year. Empty containers have been at the center of intense political controversies, technological innovation processes, and the modern environmental movement. Making a Green Machine examines the development of the Scandinavian beverage container deposit-refund system, which has the highest return rates in the world, from 1970 to present. Finn Arne Jørgensen investigates the challenges the system faced when exported internationally and explores the critical role of technological infrastructures and consumer convenience in modern recycling. His comparative framework charts the complex network of business and political actors involved in the development of the reverse vending machine (RVM) and bottle deposit legislation to better understand the different historical trajectories empty beverage containers have taken across markets, including the U.S. The RVM has served as more than a hole in the wall--it began simply as a tool for grocers who had to handle empty refillable glass bottles, but has become a green machine to redeem the empty beverage container, helping both business and consumers participate in environmental actions.


Materials Recycling

Materials Recycling

Author: William U. Chandler

Publisher:

Published: 1983

Total Pages: 62

ISBN-13:

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This report focuses on the necessity and advantages of recycling. Following an introduction, the report is divided into five sections, addressing respectively: the necessity of recycling; waste paper recycling; aluminum recycling; iron and steel recycling; and three steps to a "recycling society." These steps include: (1) requiring that consumers pay full costs of materials they use and requiring efforts to reduce energy price subsidies; (2) building world markets for scrap paper, aluminum, and iron/steel; and (3) efforts to insure greater collection of wastes. Incentives, information, or the threat of fines and non-collection of garbage are suggested as ways to implement the latter step, one which would also reduce environmental subsidies, promote international scrap trade, and soften the impact of higher energy prices. Potential for recycling, recycling trends, and special technical and political circumstances are among the topics discussed in the sections on the recycling of waste paper, aluminum, and iron/steel. (JN)