The Strategic Marketing Plan Audit
Author: Michael John Baker
Publisher:
Published: 1999*
Total Pages: 59
ISBN-13: 9781902433271
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The Pricing Strategy Audit
Author: Kent B. Monroe
Publisher: Cambridge Strategy Publications
Published: 2010-09
Total Pages: 124
ISBN-13: 9781907766008
DOWNLOAD EBOOKThis detailed self-assessment audit can be used: - to measure and improve the effectiveness of your present pricing strategy - or to create a sound pricing strategy where none exists. First, use the audit to understand the 5 factors to consider when setting prices - and how to balance them. Then get clear answers to questions like these: - Does your pricing strategy support broader corporate objectives? - Have you fully understood the influence of price on your customers? - Do you use price correctly as an indicator of product/service quality? - Do you use reference prices and differential prices effectively? - How well do you use breakeven and profit analysis? - Do you use appropriate pricing strategies at different stages in the product/service life cycle? - How do you use promotions and discounting? - Have you considered the legal issues? The audit doubles as a complete introduction to the whole question of how to set prices and calculate the consequences of your pricing decisions. The audit's 7 steps are: Step 1: Assess the Consistency Between Corporate and Pricing Objectives Step 2: Assess the Relevant Economics for the Pricing Strategy Step 3: Determine How Your Buyers Perceive Prices Step 4: Determine the Relevant Costs for the Pricing Strategy Step 5: Determine the Characteristics of each Specific Price Decision Step 6: Integrate Specific Price Decisions into an Overall Pricing Strategy Step 7: Assess the Administrative Structure for Managing the Pricing Function.
Auditing Ecosystem and Strategic Accounting in the Digital Era
Author: Tamer Aksoy
Publisher: Springer Nature
Published: 2021-06-14
Total Pages: 436
ISBN-13: 3030726282
DOWNLOAD EBOOKThis book examines current topics and trends in strategic auditing, accounting and finance in digital transformation both from a theoretical and practical perspective. It covers areas such as internal control, corporate governance, enterprise risk management, sustainability and competition. The contributors of this volume emphasize how strategic approaches in this area help companies in achieving targets. The contributions illustrate how by providing good governance, reliable financial reporting, and accountability, businesses can win a competitive advantage. It further discusses how new technological developments like artificial intelligence (AI), cybersystems, network technologies, financial mobility and smart applications, will shape the future of accounting and auditing for firms.
Content Audits and Inventories
Author: Paula Ladenburg Land
Publisher: XML Press
Published: 2014-10-04
Total Pages: 184
ISBN-13: 1492002003
DOWNLOAD EBOOKSuccessful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. Beginning with a data-rich content inventory and layering in a qualitative assessment, the audit process allows content owners and business stakeholders to make informed decisions. Content Audits and Inventories, by veteran content strategist Paula Land, shows you how to begin with an inventory, scope and plan an audit, evaluate content against business and user goals, and move forward with a set of useful, actionable insights. This practical, tactic-filled handbook walks you through setting up and running an inventory using an automated tool, setting the stage for a successful audit. Specific audit tactics addressed include auditing for content quality, performance, global considerations, and legal and regulatory issues. You will also learn how to do a competitive audit and incorporate personas into an audit. Tips on presenting audit results to stakeholders will help you deliver effective strategies.
Successful Business Models in the Fashion Retail Industry
Author: Nadine Pahl
Publisher: GRIN Verlag
Published: 2009-04
Total Pages: 69
ISBN-13: 364030330X
DOWNLOAD EBOOKResearch Paper (undergraduate) from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Berlin, course: Strategic Management, language: English, abstract: In the increasingly competitive and changing fashion retail market the two European fashion retailers Hennes & Mauritz (H&M) and ZARA have explored the market possibilities in different ways: Both companies have chosen unique and very opposite business models and growth strategies which had enabled them to expand quickly and successfully beyond its own borders. Whereas H&M focuses on outsourcing production, ZARA relies on controlling every step of the value chain. Whereas H&M follows an aggressive marketing and PR strategy, ZARA does virtually no advertising. But both companies known for their "fast fashion" dress fashionable people around the globe and compete for the title of the largest clothing retailer in Europe in a league of their own. Thus, two main questions arise: What makes both companies so successful and what are the fundamental differences and similarities in their business models? The following assignments starts with presenting the background and development of both companies and giving a short overview about the clothing retail industry. Chapter two explores the business models of H&M and ZARA in terms of the whole value chain. Based chapter two, the assignment ends with summarizing both business strategies to provide a reasonable answer to the key question: If you would have 100 euro to invest, in which company would you invest in: H&M or ZARA?
Business Strategy
Author: George Stonehouse
Publisher: Routledge
Published: 2003-06-11
Total Pages: 502
ISBN-13: 1136423206
DOWNLOAD EBOOK'Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed. The following features are included: * A comprehensive introduction to the subjects of business strategy and strategic management * Complex issues explained in a straightforward way for students new to this topic * Student friendly learning features throughout * Case studies of varying lengths with questions included for assignment and seminar work * A discussion of both traditional theory and the most recent research in the field This second edition features new and updated case studies as well as more depth having been added to the material in the book. New chapters on business ethics, types and levels of strategy, and how to use case studies have been incorporated. A range of pedagogical features such as learning objectives, review and discussion questions, chapter summaries and further reading are included in the text resulting in it being a user-friendly, definitive guide for those new to the subject. A web-based Tutor Resource Site accompanies the book.
Business Development: A Guide to Small Business Strategy
Author: David Butler
Publisher: Routledge
Published: 2012-05-04
Total Pages: 204
ISBN-13: 1136423907
DOWNLOAD EBOOK'Business Development' provides a readable and practical book for the growth and development of businesses. This is primarily a textbook for the NVQ4 Business Development qualification, the Institute of Management Certificate in Owner Management courses, and HND Small business modules, but the text is also an invaluable practical guide to owner-managers of small businesses. All businesses pass through several stages of growth and it occurs for a number of reasons, such as change in the commercial market, increased customer demand for services or product, higher numbers of customers. Business Development shows how to make the most of this growth and also how to deal with the different types of problems that are encountered along the way. The book is structured to follow a logical sequence of questions that makes it readily accessible: Where are we now? Where do we want to go? What resources are needed to get there? What sales and marketing policies do we need to develop? It examines the personnel and staffing implications, the efficiency of the current financial management process, and the owner's own abilities to make it all happen. Most important of all it makes the owner-manager takes a long, hard look at the business and where it is really going.
Business Strategy
Author: Luke Ike
Publisher: Xlibris Corporation
Published: 2017-02-03
Total Pages: 228
ISBN-13: 1524597511
DOWNLOAD EBOOKThis book produces a comprehensive introduction to business strategy. The purpose is to help managers and students who aim to be managers develop their awareness and understanding of business strategy.
Telecom Audit
Author: M S. Mastel
Publisher: McGraw Hill Professional
Published: 2003-02-13
Total Pages: 431
ISBN-13: 007142914X
DOWNLOAD EBOOKPhone systems, service, data networks, and the Internet are critical pieces of any company’s communications. And most IT professionals don’t understand the effects of deregulation and parallel technologies on the bottom line. Telecommunications companies have more than a 30% error rate on their billing each month. There are only about 4,000 telecom consultants in the country who do nothing but find errors on bills. The economy seems to be crying out for just this type of study. This work explores the various technologies in terms of cost and ROI, sets up some case studies to solve real communications issues, offers cheap ways to meet bandwidth requirements, looks at the players in the marketplace in terms of technology as well as cost, explains what a tariff is and how it can be made to work for you, gives a better understanding of telecom taxes, which ones are required and to what degree, and provides international strategies to manage costs of a national and global network. Reading this book will be like hiring that telecom consultant. ·SAVINGS!!! – realize 40-60% savings with the information contained in the book ·“Show me the money” demo included·Review – assessing bills to know if you’re overpaying·Analysis – benchmarking, comparative technologies, ROI, tariff info, etc.·Negotiation – how to work with your various services to ensure you’re getting the best rates possible·Cost Justification – finding costs in other areas to justify expenditure in technology·Vendor Management – understanding where and how to go to get the best price·Recovery of capital – finding out if and when you’ve overpaid, and getting back $ when it’s due·Tax Rebates, Relocations, Growth Assessment, and Telemanagement – exploring all the angles to get the most of your telecom dollars
Business Strategy
Author: David Edgar
Publisher: Bloomsbury Publishing
Published: 2017-09-16
Total Pages: 392
ISBN-13: 0230344399
DOWNLOAD EBOOKBusiness Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.
