The Business of Women's Magazines
Author: Joan Barrell
Publisher:
Published: 1988
Total Pages: 232
ISBN-13:
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Understanding Women's Magazines
Author: Anna Gough-Yates
Publisher: Routledge
Published: 2003-08-29
Total Pages: 210
ISBN-13: 1134606230
DOWNLOAD EBOOKUnderstanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades. Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'.
Decoding Women’s Magazines
Author: Ellen McCracken
Publisher: Springer
Published: 1992-10-27
Total Pages: 348
ISBN-13: 1349223816
DOWNLOAD EBOOKA study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.
Reading Women's Magazines
Author: Joke Hermes
Publisher: Polity
Published: 1995-06-08
Total Pages: 240
ISBN-13: 9780745612713
DOWNLOAD EBOOKThis book focuses on women's magazines, on how they are read and the role they play in their readers' lives.
Women's Magazines in Print and New Media
Author: Noliwe Rooks
Publisher: Taylor & Francis
Published: 2016-10-14
Total Pages: 255
ISBN-13: 113483246X
DOWNLOAD EBOOKThis book contributes to our collective understanding of the significance of representations of women and gender in magazines in both their print and online forms. The essays are authored by scholars, writers and cultural producers in fields such as art, film and visual studies, literature, critical race studies, communications, broadcast and print journalism, history, and women and gender studies. Taken as a whole, the volume offers historical breadth and perspectives that are transnational and cross-racial on women in magazines and digital media in a variety of ways. It examines how women are represented, how women have created and produced magazines and how women make meaning of themselves and their world using magazines as key sources of information.
The Business of Women's Magazines
Author: Brian Braithwaite
Publisher:
Published: 1979
Total Pages: 200
ISBN-13:
DOWNLOAD EBOOKA History of Popular Women's Magazines in the United States, 1792-1995
Author: Mary Ellen Zuckerman
Publisher: Praeger
Published: 1998-07-30
Total Pages: 304
ISBN-13:
DOWNLOAD EBOOKThroughout their history, women's mass circulation journals have played a major role in the lives of millions of American women. Yet the women's magazines of the early 20th century were quite different from those perused by women today. This book looks at changes that occurred in these journals and offers insight into these changes. Business forces formed a key shaping mechanism, tempered by individual editors, readers, advertisers, technology, and cultural and social forces. Founded in the second half of the 19th century, six titles became the largest circulators—Ladies Home Journal, Good Housekeeping, McCall's, Pictorial Review, Woman's Home Companion, and Delineator. Capturing the interest of readers and advertisers, these journals published reliable service departments, fiction, and investigative reporting; however, competition eventually bred editorial caution. This, coupled with the depression of the 1930s, led to a narrowing of content and the beginning of Betty Friedan's feminine mystique. After World War II, the journals faced competition from television. The women's liberation movement and women's entry into the work force also brought changes.
Taking Liberties
Author: Amy B. Aronson
Publisher: Bloomsbury Publishing USA
Published: 2002-10-30
Total Pages: 184
ISBN-13: 0313076235
DOWNLOAD EBOOKUnlike its British forebears, the early American magazine, or periodical miscellany, functioned in culture as a forum driven by manifold contributions and perpetuated by reader response. Arising in colonial Philadelphia, America's more democratic magazine sustained a range of conflicting ideas, norms, and beliefs—indeed, it promoted their very exchange. It invited and embraced competing voices, particularly during the first 75 years of the Republic. In this first-ever account of the early American magazine as a distinct form, Amy Beth Aronson reveals how such participatory dynamics and public visibility offered special advantages to women, especially to those with sufficient education, access, and financial means, for whom ladies magazines offered unusual opportunities for self-expression, collective discussion, and cultural response. Moreover, the genre opened and sustained dialogue among contributors, whose competing voices played off each other, provoking rebuttal and revision by subsequent contributors and noncontributing readers. This free play of discourse positioned women's words in a uniquely productive way, offering a kind of community of women readers who, together, wrote and revised magazine content and collectively negotiated and authorized new language for a new public's use.
Having It All in the Belle Epoque
Author: Rachel Mesch
Publisher: Stanford University Press
Published: 2013-07-03
Total Pages: 257
ISBN-13: 0804787131
DOWNLOAD EBOOK“In this entertaining academic history of these rival magazines, Mesch . . . explores the emergence of the working woman in France.” —Publishers Weekly At once deeply historical and surprisingly timely, Having It All in the Belle Epoque shows how the debates that continue to captivate high-achieving women in America and Europe can be traced back to the early 1900s in France. The first two photographic magazines aimed at women, Femina and La Vie Heureuse created a female role model who could balance age-old convention with new equalities. Often referred to simply as the “modern woman,” this captivating figure embodied the hopes and dreams as well as the most pressing internal conflicts of large numbers of French women during what was a period of profound change. Full of never-before-studied images of the modern French woman in action, Having It All shows how these early magazines exploited new photographic technologies, artistic currents, and literary trends to create a powerful model of French femininity, one that has exerted a lasting influence on French expression. This book introduces and explores the concept of Belle Epoque literary feminism, a product of the elite milieu from which the magazines emerged. Defined by its refusal of political engagement, this feminism was nevertheless preoccupied with expanding women’s roles, as it worked to construct a collective fantasy of female achievement. Through an astute blend of historical research, literary criticism, and visual analysis, Mesch’s study of women’s magazines and the popular writers associated with them offers an original window onto a bygone era that can serve as a framework for ongoing debates about feminism, femininity, and work-life tensions
A Critical Discourse Analysis of South Asian Women's Magazines
Author: Linda McLoughlin
Publisher: Springer
Published: 2017-07-03
Total Pages: 270
ISBN-13: 1137398787
DOWNLOAD EBOOKThis intriguing book applies Critical Discourse Analysis to a range of South Asian women’s lifestyle magazines, exposing the disconnection between the magazines’ representations of South Asian women and the lived realities of the target audience. The author challenges the notion that discourses of freedom and choice employed by women’s magazines are emancipatory, demonstrating instead that the version of feminism on offer is a commodified form which accords with the commercial aims of the publications. McLoughlin demonstrates that whilst British magazines present women in the East as the exotic and culturally superior ‘Other’, women in India are encouraged to emulate Western women to signify their engagement with globalization and modernity. She uses data from focus groups carried out in both countries to illustrate the interpretive frameworks and multivocality of participants’ attitudes, experiences and beliefs. This thought-provoking book will appeal to students and researchers of Language and Linguistics, Women’s Studies, Anthropology, Sociology, Media, Communications and Cultural Studies.
