"This innovative book shows you how to turn a struggling pet business into a lucrative, stress-free enterprise. You will learn how to create the foundation to build a six-figure pet business, ensure business success from the start, plan your work and work your plan with the one-hour business-plan, removes the roadblocks to let financial abundance flow in, understand your commitment and value in business, easily work with business financials and spreadsheets, market and sell to generate real results, find, work with and keep staff--and the secrets to hiring with ease, set powerful goals to achieve pet business success. -- P. [4] of cover.
benefits that your services can provide to owners and their dogs, you realize that you must be an effective salesperson to have a successful business. Author John Visconti takes the mystery and fear out of the selling process in this book which belongs in the toolbox of every professional dog trainer. Meet your own personal sales coach!
Thank Goodness! At long last, an approach that focuses on the people-motivating aspects of the business of pet dog training. It doesn't matter how good you are at training dogs, if you lack sales savvy and people skills for promotion, few dogs will benefit from your experience and expertise. I love this book. I really like the style—well written, catchy and always straight to the point. Dr. Ian Dunbar, Founder of The Association of Professional Dog Trainers.
In this playful and incredibly enjoyable book, John Visconti shows readers many qualities that they already possess to sell their training services effectively and with heart. No longer will “sales” be a dirty word and trainers who read and apply the wisdom from this book will relish in their confidence and happily realize their goal of to helping more dogs and owners. Malena DeMartini-Price, author of Treating Separation Anxiety in Dogs
I really enjoyed the humor, personal stories, quotes and resources that this book provides. It’s packed with wonderful thought provoking topics that give the reader nuggets to think about and apply to their own business. John coaches you to think of sales in a more inviting and less intimidating light. I truly appreciate his approach and highly recommend this book to dog professionals who have a less than desirable CER about “sales.” The more comfortable we all are in our business the more dogs and families we can reach! Jennifer Shryock, B.A., CDBC Founder & Director of FPPE
Most of us dog trainers are absolutely terrible salespeople! We tend to let our compassion get the better of us, and we have a hard time realizing what we are really worth. John’s book is an excellent handbook for recognizing our value and selling ourselves effectively! Michelle Douglas, CPDT-KA, CDBC, Past President, APDT
Author John Visconti, CPDT-KA is the owner of Rising Star Dog Training Services; Rising Star Dog Training; Dog Trainer ConneXion business management software; and Fetch More Dollars sales consulting. He lives in North Carolina with his canine companions.
Veronica Boutelle, the industry’s top consultant, writes for the non-business savvy dog pro, sharing the detailed information you need to start, operate, and prosper in the dog world in clear, easy-to-read language. This second edition, incorporating Veronica’s ten years of experience helping dog pros succeed, included additional advice on packaging services, setting policies, and avoiding burnout, an expanded marketing chapter and resources section, and two entirely new chapters covering online marketing and developing the perfect staff.
Yes, you can build a thriving career as a dog trainer — and dog training expert Susan Bulanda will show you how step-by-step! Whether you're passionate about dogs and eager to turn your love for canine companionship into a rewarding profession, or an experienced trainer looking to elevate your business in new and exciting ways, this comprehensive guide has you covered. Inside, you'll discover: • step-by-step start-up strategies • effective marketing techniques • essential business skills • client management and communication • advanced canine training insights • legal and financial know-how Written by expert dog trainer and educator Susan Bulanda, The Business of Dog Training combines industry knowledge and experience with actionable advice, making it an indispensable resource for anyone looking to turn a passion for dogs into a prosperous career. Yes, you can pawsitively make a real impact in the lives of dogs and their owners. It’s easier — and more fulfilling — than you think! Your dream career starts here . . . Fetch it! CHAPTERS Introduction Why Be A Dog Trainer? Overview of What You Need to Know Your Business Plan Your Protection Dog Trainers Insurance Contracts Your Services Fees Business License Business Name Promoting Yourself Bookmarks and Business Cards Business Phone Web Site Blog Site Presentations Articles Veterinarian Clinics/Hospitals Newspapers and the Yellow Pages Brochures Referral Groups Networking Fairs, Craft Shows and Carnivals The Type of Basic Obedience Classes You Offer Training Facility Taxes Equipment Getting a Helper Client Records What kind of trainer do you want to be? Specializations Where to Learn the Techniques and Why Books Clubs Mentors Seminar Videos & Webinars, Podcast Self-Taught Techniques to Teach the Owners Do’s and Don’ts Handouts for Clients Handout of “Don’ts” Keep Up with The Latest Research and Information Analyzing Reports and Information Dogs Breed Trends Medical Issues Sports Food & Treats Toys Certifications and Organizations Organizations Certifications Multi-species Other Services to Offer Clients Counseling Owners General Counseling Grief Counseling Selecting and Finding the Right Dog Step One: Determine which breed or type of dog is best for you. Step Two: Get the Names of Breeders. Step Three: Call the people who own puppies from their last litter. Step Four: Visit the breeder, see the dogs. Step Five: Call the breed club and ask about the breeder you like. Step Six: Wait for your puppy! The Children(s) Role in Selecting a Dog/Puppy Medical Decisions Evaluating Litters Evaluating Adult Dogs Doggie Day Care Boarding Kennel Pet Sitting Dog Walking Referrals Beyond Being A Dog Trainer Animal Shelters and Rescue Groups Therapy Dogs Canine Good Citizen and Therapy Dog Evaluator Managing Your Time New Dog Trainers A Bad Referral Readings and Resources Resources Videos/DVD/Books AUTHOR BIO Susan Bulanda is a Certified Animal Behavior Consultant in practice since 1961 and has been a search-and-rescue dog trainer and handler since 1981. She is the Head trainer of the Phoenixville Fire Department K9 Search & Rescue Unit. Learn more at www.sbulanda.com.
The demand for skilled dog trainers has never been greater. To succeed in one of this field, you'll need more than dog expertise you'll need business savvy as well. Written for the non-business person, this book provides the information you need to start, operate, and prosper in your chosen field of dog training. Beginning with an overview of the different areas to create a dog training business, the book provides what it takes to break into and succeed in the top dog training fields. Readers learn what associations they need to become a part of as well as how to build counsel, structure, and support. Marketing information helps people expand and grow their business. Tips from a variety of established dog trainers gives this book an edge above the competition.
Pet training continues to rise as one of the fastest-growing solopreneur businesses in the United States. Very talented trainers are making the leap to business owners. With nearly 100 million dogs owned in the United States, dog training services are in high demand as more dogs are becoming more humanized by their owners. However, with pet parents willing to pay top dollars to have a well-behaved pet, this could be the business for you if you like a dog and have excellent business acumen - a dog training business. But it is not hard. Do you want to start your own dog service business? Then read this book This book contains everything you need to make your dog and puppy business wildly successful! You can actually make more than $50K! I live in a small farm town, but when I lived in a big city I made more than $50K. If you love dogs and love the idea of owning your own small business, this business just might be the most rewarding and satisfying career in the world. I will teach you how to train puppies, and run a successful busy dog-sitting business. My marketing tips alone will bring you all the business you could ever want. I truly want your new business to succeed. At the end of this book is my email, so you can ask me anything, anytime, and I will give you my personal advice, so you never have to feel uncertain about anything. Buy this book now.
Are you a dog trainer who feels like you're always working? Or do you get stuck with unmotivated clients? This book will help you. Hi, I'm Ted Efthymiadis and in this book, I'll share over a decade's experiences with you... lessons learned the hard way. The first book in this series was intended for dog trainers and that book focused on starting a dog training business. In this book, I unpack the finer details that I had to learn by screwing up. It's all about working less, making more, and of course helping more dogs and owners. You won't find any dog training advice in this book, so it's good for all trainers with any methodology. This book is NOT for trainers who do not get to choose their own clients, and it is NOT for trainers who strictly do basic obedience classes. This book is for trainers who own their own businesses and who work mainly one-on-one with dogs and clients. I've included a free video training course for dog trainers after you purchase this book and it's available on my website. Details inside! Owning a dog training business isn't easy because you'll have to be great at many different things, and with that in mind please check out the chapter titles to see if anything piques your interest. Building lasting relationships with your clients Good clients VS bad clients Filtering out bad clients before they give you money How to spot red flag clients How to set appropriate boundaries with clients When to fire terrible clients How to step up your communication with clients Four lessons I wish I was taught on day one Don't assume that all dog rescues are good to humans Is your potential client ready to change? How to resolve conflict with clients Board and trains, the good and the bad Should you have staff? Hiring staff Firing staff If you want to learn how I went from working 70 hours a week to 30 hours a week by decluttering my business, click ADD TO CART and start reading today. Thanks for your support.
Setting up and running a successful dog-related business is an achievement in itself (one addressed from A to Z in Veronica Boutelle's first book, How to Run a Dog Business - Putting Your Career Where Your Heart Is) but the real test is to build success and growth for the long haul. This book will tell you: bull; How to develop your business for long-term financial security and personal fulfillment. bull; How you can become more comfortable and effective at selling your services. bull; What the smartest, easiest, least expensive ways to market yourself are. bull; How to level out the scheduling-and-revenue roller coaster of seasonal fluctuations. In straightforward language, sprinkled throughout with humor, Veronica and Rikke show you how to make choices that are right for you in an ever more competitive market.
Most dog trainers have a strong desire to help dogs learn appropriate behaviors and solve the kinds of problems that most dogs experience or create. It is why they get into the business in the first place and it is what they are trained to do. What is challenging for so many trainers is that their success in working with dogs ultimately depends on the cooperation, understanding and follow-through of the people who bring their dogs to them to be trained. Failure to work with people often leads to failure with the dogs. In The Human Half of Dog Training, author Risë VanFleet draws upon her years of experience of working with people as a child and family psychologist to teach dog trainers how take a collaborative approach with clients to help insure the best possible outcomes for their dogs.
Pet training continues to rise as one of the fastest-growing solopreneur businesses in the United States. Very talented trainers are making the leap to business owners. With nearly 100 million dogs owned in the United States, dog training services are in high demand as more dogs are becoming more humanized by their owners. However, with pet parents willing to pay top dollars to have a well-behaved pet, this could be the business for you if you like a dog and have excellent business acumen - a dog training business. But it is not hard. Do you want to start your own dog service business? Then read this book This book contains everything you need to make your dog and puppy business wildly successful! You can actually make more than $50K! I live in a small farm town, but when I lived in a big city I made more than $50K. If you love dogs and love the idea of owning your own small business, this business just might be the most rewarding and satisfying career in the world. I will teach you how to train puppies, and run a successful busy dog-sitting business. My marketing tips alone will bring you all the business you could ever want. I truly want your new business to succeed. At the end of this book is my email, so you can ask me anything, anytime, and I will give you my personal advice, so you never have to feel uncertain about anything. Buy this book now.
