Dictionary of Marketing Communications
Dictionary of Marketing Communications

Author: Norman A. P. Govoni

Publisher: SAGE

Published: 2004

Total Pages: 260

ISBN-13: 9780761927716

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With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

How to Market a Product for Under $500
How to Market a Product for Under $500

Author: Jeffrey Dobkin

Publisher: Danielle Adams Publishing

Published: 1996

Total Pages: 419

ISBN-13: 0964287927

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Money is not the criteria for the successful launch of a new product. Everything you need to know to bring your product to the attention of a national marketplace for under $500 is included in this book.

Career Opportunities in the Internet, Video Games, and Multimedia
Career Opportunities in the Internet, Video Games, and Multimedia

Author: Allan Taylor

Publisher: Infobase Publishing

Published: 2010-04-21

Total Pages: 385

ISBN-13: 143811074X

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Provides updated key information, including salary ranges, employment trends, and technical requirements. Career profiles include animator, content specialist, game designer, online editor, web security manager, and more.