Google is key to managing the online presence of your business. Think of the Google search results for your brand name as a "digital business card"-the single most important online representation of your brand message. In The Fundamentals of Brand SERPs for Business, Jason Barnard uses exclusive insight from his business, Kalicube, to explain why Brand SERPs are a vital part of any digital marketing strategy. Google reflects the world's opinion of your brand, so learning how to tailor your Brand SERP elevates brand credibility, audience engagement, and overall success. With other brands leaving their online reputation to chance, now's the time to make your Brand SERP "sexy" and surpass the competition.
To succeed in today's digital age, you need real, tangible skills. The skills you learn to build yourself will outperform a degree on your resume. Outdated and perishable theories taught in college are becoming of disservice in teaching real life skills that fuel our students' passions. Is the degree worth the debt? Americans would rather have an internship at Google (60%) over a degree from Harvard (40%), in a study led by QuestResearch Group in 2020. And only 13% of U.S. adults, 11% of C-level executives, and 6% of university trustees say college graduates have work-ready skills. Before you go to college -- or spend another year in that career you may not love! -- stop and read this groundbreaking guidebook. See all the book bonuses, VIP membership, and more at savethetuition.com. Skip the Degree, Save the Tuition: Your A-Z Pathway to Teach Yourself a Money-Making Online Skill Set is a powerful new skills-based guidebook created by two successful dropouts, featuring the stories of more than 40 entrepreneurs to inspire your skills-based income journey. Lead author and serial entrepreneur Julia McCoy shares a tangible, actionable pathway where you can learn exactly how to live, work, and earn from your passion without the degree. Educational disruptor Dr. Ai Addyson-Zhang brings the data, studies, and parental guidance on the pitfalls of perishable theories taught in traditional education. Joining Dr. Ai and Julia in contributing to this powerful book Skip the Degree, Save the Tuition is a host of amazing entrepreneurs: Seth Godin, Neil Patel, Amanda Bond, Valerie Young, Jacob McMillen, Shay Rowbottom, Jeff Deutsch, Tom Wedding, Jeanie Sanchez, William Robins, Zee Ali, Marisa Hamamoto, Ravi Abuvala, April Hill, Jeff Hunter, Josiah Town, Lori Stead, Brittany Harris, Alexander Strate, Angela Fehr, Chris Bryant, Clay Mosley, Brennan Agranoff, Ryan Stewart, Dr. Natalia Wiechowski, Sebastian Rusk, William Hall, Jordan Paris, Gene Petrov, Benji Hyam, Kris Olivo, Ryan Robinson, Tyler Samani-Sprunk, Henneke Duistermaat, Tami McVay, Rich Carr, Justin Staples, Marcin Drozdz, Jeremy Knauff, Alexandra Marshall, and Robert Nickell. Inside Skip the Degree, Save the Tuition, Julia outlines a tangible four-step pathway that teaches you how to build YOUR OWN income-earning skill set. First, uncover your passion (what you love doing); then, map that to a real skill and build knowledge (learn, on your own); thirdly, roll up your sleeves and get your hands dirty (labor); and lastly, grow and charge more for your skills as you refine them (level-up). Julia has repeated these steps to build her seven-figure brands, and teach hundreds of students how to grow theirs. Co-author Dr. Ai Addyson-Zhang wrote the first chapter, and brings in a powerful perspective for both parents and students. After receiving her MA from Syracuse University and then her Ph.D. from the University of Maryland, she began her teaching career as an Assistant Professor. A few years into her teaching career, Dr. Ai discovered that students were becoming more disengaged and less interested in learning. This led Dr. Ai to embark on a journey to transform today's education crisis. Today, Dr. Ai is no longer teaching inside four walls, but on a much larger stage. She is the founder of Classroom Without Walls, serves as an Education consultant, and is a proud Adobe Education Leader and HubSpot Academy Instructor. Dr. Ai has been featured in Forbes, Entrepreneur, The Today Show's Parenting Column, Pearson Education, and more. Don't miss this incredible book, launching in all formats on Amazon, including Audible, February 10, 2020.See all the book bonuses, VIP membership, and more at savethetuition.com.
The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
An instant New York Times bestseller, Dan Lyons' "hysterical" (Recode) memoir, hailed by the Los Angeles Times as "the best book about Silicon Valley," takes readers inside the maddening world of fad-chasing venture capitalists, sales bros, social climbers, and sociopaths at today's tech startups. For twenty-five years Dan Lyons was a magazine writer at the top of his profession--until one Friday morning when he received a phone call: Poof. His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him. Fifty years old and with a wife and two young kids, Dan was, in a word, screwed. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the vague role of "marketing fellow." What could go wrong? HubSpotters were true believers: They were making the world a better place ... by selling email spam. The office vibe was frat house meets cult compound: The party began at four thirty on Friday and lasted well into the night; "shower pods" became hook-up dens; a push-up club met at noon in the lobby, while nearby, in the "content factory," Nerf gun fights raged. Groups went on "walking meetings," and Dan's absentee boss sent cryptic emails about employees who had "graduated" (read: been fired). In the middle of all this was Dan, exactly twice the age of the average HubSpot employee, and literally old enough to be the father of most of his co-workers, sitting at his desk on his bouncy-ball "chair."
In this third book of the acclaimed series, Percy and his friends are escorting two new half-bloods safely to camp when they are intercepted by a manticore and learn that the goddess Artemis has been kidnapped.
From Yolanda Gampp, host of the massively popular, award-winning YouTube sensation “How to Cake It,” comes an inspiring “cakebook” with irresistible new recipes and visual instructions for creating spectacular novelty cakes for all skill levels. On her entertaining YouTube Channel, “How to Cake It,” Yolanda Gampp creates mind-blowing cakes in every shape imaginable. From a watermelon to a human heart to food-shaped cakes such as burgers and pizzas—Yolanda’s creations are fun and realistic. Now, Yolanda brings her friendly, offbeat charm and caking expertise to this colorful cakebook filled with imaginative cakes to make at home. How to Cake It: A Cakebook includes directions for making twenty-one jaw-dropping cakes that are gorgeous and delicious, including a few fan favorites with a fresh twist, and mind-blowing new creations. Yolanda shares her coveted recipes and pro tips, taking you step-by-step from easy, kid-friendly cakes (no carving necessary and simple fondant work) to more difficult designs (minimal carving and fondant detail) to aspirational cakes (carving, painting and gum-paste work). Whatever the celebration, Yolanda has the perfect creation, including her never before seen Candy Apple Cake, Party Hat, Rainbow Grilled Cheese Cake, Toy Bulldozer Cake and even a Golden Pyramid Cake, which features a secret treasure chamber! Written in her inspiring, encouraging voice and filled with clear, easy-to-follow instructions and vibrant photos, How to Cake It: A Cakebook will turn beginners into confident cake creators, and confident bakers into caking superstars!
WHAT VALUABLE COMPANY IS NOBODY BUILDING? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there. ‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ ELON MUSK, CEO of SpaceX and Tesla ‘This book delivers completely new and refreshing ideas on how to create value in the world.’ MARK ZUCKERBERG, CEO of Facebook ‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ NASSIM NICHOLAS TALEB, author of The Black Swan
The instant New York Times, USA Today, and Publisher's Weekly bestseller A bold new plant-based plan that challenges popular keto and paleo diets, from an award-winning gastroenterologist. The benefits of restrictive diets like paleo and keto have been touted for more than a decade, but as renowned gastroenterologist Dr. Will Bulsiewicz, or "Dr. B," illuminates in this groundbreaking book, the explosion of studies on the microbiome makes it abundantly clear that elimination diets are in fact hazardous to our health. What studies clearly now show--and what Dr. B preaches with his patients--is that gut health is the key to boosting our metabolism, balancing our hormones, and taming the inflammation that causes a host of diseases. And the scientifically proven way to fuel our guts is with dietary fiber from an abundant variety of colorful plants. Forget about the fiber your grandmother used to take--the cutting-edge science on fiber is incredibly exciting. As Dr. B explains, fiber energizes our gut microbes to create powerhouse postbiotics called short-chain fatty acids (SCFAs) that are essential to our health. SCFAs are scientifically proven to promote weight loss, repair leaky gut, strengthen the microbiome, optimize the immune system, reduce food sensitivities, lower cholesterol, reverse type 2 diabetes, improve brain function, and even prevent cancer. Restrictive fad diets starve the gut of the critical fiber we need, weaken the microbes, and make our system vulnerable. As a former junk-food junkie, Dr. B knows firsthand the power of fiber to dramatically transform our health. The good news is that our guts can be trained. Fiber-rich, real foods--with fruits, vegetables, whole grains, seeds, nuts, and legumes--start working quickly and maintain your long-term health, promote weight loss, and allow you to thrive and feel great from the inside out. With a 28-day jumpstart program with menus and more than 65 recipes, along with essential advice on food sensitivities, Fiber Fueled offers the blueprint to start turbocharging your gut for lifelong health today.
