Brain Sell
Brain Sell

Author: Tony Buzan

Publisher: Gower Publishing, Ltd.

Published: 1995

Total Pages: 292

ISBN-13: 9780566076589

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Brain Sell, based on the latest scientific research and the experiences of some of the world's most successful salespeople, explains how to identify which mental skills are currently being used in selling, apply whole brain selling to any sales situation, use a multi-sensory format in selling, develop your sales memory and remember customers' names and faces, Mind Map and be prepared for the 'sales information age', master the mind-body link, keep focused and retain customer information, mentally rehearse the sale, make memorable sales presentations, and develop and use a personal sales commercial.

The Brain Sell
The Brain Sell

Author: David Lewis

Publisher: Hachette UK

Published: 2013-09-23

Total Pages: 363

ISBN-13: 1857889428

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How neuromarketing techniques help marketers more effectively sell their products — and what consumers need to know about it.

Neuromarketing
Neuromarketing

Author: Patrick Renvoise

Publisher: HarperCollins Leadership

Published: 2007-09-30

Total Pages: 257

ISBN-13: 1418570303

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The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. In Neuromarketing, Renvoisé and Morin will help you learn: The six stimuli that always trigger a response The four steps to align content and delivery of your message The six message building blocks to address the "old brain" The seven powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.

Neuromarketing in Action
Neuromarketing in Action

Author: Patrick M. Georges

Publisher:

Published: 2015-01-03

Total Pages: 0

ISBN-13: 9780749476144

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Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies.

The Brain Sell
The Brain Sell

Author: Dr. David Lewis

Publisher: Nicholas Brealey

Published: 2013-09-23

Total Pages: 363

ISBN-13: 1473644992

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Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.

Selling to the Old Brain
Selling to the Old Brain

Author: Patrick Renvoisé

Publisher:

Published: 2002

Total Pages: 196

ISBN-13: 9780974348209

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Each book also contains one folded 18"x36" poster with illustrations by Xplane.

The Buying Brain
The Buying Brain

Author: A. K. Pradeep

Publisher: John Wiley & Sons

Published: 2010-07-16

Total Pages: 38

ISBN-13: 0470646845

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If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to • Brain-friendly product concepts, design, prototypes, and formulation • Highly effective packaging, pricing, advertising, and in-store marketing • Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.

The Brain Book
The Brain Book

Author: Peter Russell

Publisher: Routledge

Published: 2013-08-21

Total Pages: 278

ISBN-13: 1135853843

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The best popular introduction to the human brain and how to make the most of it!

What the Hands Reveal about the Brain
What the Hands Reveal about the Brain

Author: Howard Poizner

Publisher: MIT Press

Published: 1987

Total Pages: 260

ISBN-13: 9780262660662

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What the Hands Reveal About the Brain provides dramatic evidence that language is not limited to hearing and speech, that there are primary linguistic systems passed down from one generation of deaf people to the next, which have been forged into antonomous languages and are not derived front spoken languages.