The Book on Dental Marketing is the definitive source to guide a dental practice's marketing efforts. It represents a four-year marketing degree compressed into one engaging, insightful and easy-to-follow book. It covers psychology, market analysis, target market identification, culture building, patient experience, branding, and the nine categories of dental marketing tactics. The book contains several powerful tools that, when filled out, form a complete and comprehensive marketing plan.
Dental professionals face challenging times when it comes to running and marketing their practices. The business of dentistry is more competitive than ever and it is critical for dental professionals to make informed marketing choices. - In this book you will learn how best to: - Attract new patients to your dental practice - Retain existing patients and grow referrals - Use marketing in a well thought out and consistent way to grow your practice revenue. Fully Booked explains all the major aspects of traditional and online dental marketing, allowing dental professionals to put these learnings to immediate use in their practice. Dental marketing expert Carolyn S. Dean presents a proven nine-step process, delivering valuable insights, useful tactics, and essential dental marketing knowledge. This material is presented with examples, case studies, and checklists, informed by her extensive experience in the industry and sector-specific research. Dental professionals will gain a keen understanding of how to vastly improve their dental practice's marketing strategy, online visibility, reputation, and, ultimately, revenue. Carolyn S. Dean is a highly acclaimed dental marketing specialist, dynamic seminar speaker, engaging trainer, and the founder and director of My Dental Marketing and Wellsites. She is passionate about helping dental practices deliver great marketing, build relationships with their patients, and grow their revenue.
Dr. David Willis combines his experience as a practicing dentist, educator, MBA, and certified financial planner in this breakthrough text about managing a dental business. Rather than a checklist of steps for success, Business Basics for Dentists describes business, economic, marketing, and management principles and explains how to apply them to the dental practice. Dental students and new practitioners will learn how to use the core strategic and operational business philosophies to develop an effective dental practice. He provides the essential elements of a business course--management principles, economics, business finance, and financial analysis--without bogged down in too much detail. These are then related specifically to various aspects of running and managing a dental practice, including office communications, billing, inventory, and marketing the practice. All aspects of practice transition are approached: career opportunities, buying a practice, starting a new practice, multi-practitioner arrangements, practice valuation, and planning and developing a practice. Last, Willis included personal financial planning to ensure that the dentist is also planning for his own finances and retirement beyond the bounds of the practice.
In Raving Patients, Dr. Len Tau, a practicing dentist in Philadelphia and online reputation specialist, shares simple tips and best practices to become visible and demonstrate credibility online. Dental practices waste thousands of dollars and hundreds of hours trying to find new patients using methods that may have worked decades ago but no longer work today. Raving Patients teaches dentists how to get exponentially better marketing results for a fraction of the time and money using a simple combination of online and offline reputation marketing strategies that take only minutes to implement. The strategies within Raving Patients help dental practices rise up search engine results when patients in their area search for new dentists. Dr. Tau also presents proven methodologies that help dental practices stand out as the practice of choice in their area. This generates a steady flow of patients who are more likely to move forward with treatment recommendations than other dental marketing strategies.
In today's crowded marketplace, WHAT DOES IT TAKE TO GROW your existing dental practice or group? In Mastering Practice Growth, author Ian McNickle shares the tips and resources that you need to... - create a culture that supports operational excellence - develop a highly effective marketing program to generate new patient leads and convert those leads into new patients - increase your Google rankings, improve your online reputation, and optimize your social media performance - accurately track results and optimize ROI - scale up to multiple locations or even a DSO
“With this outstanding book, Dr. Phelps provides a masterclass on dental marketing. Employing compelling stories and convincing data, he reveals how powerful principles of marketing and psychology can be converted into actionable steps for increased patient satisfaction, loyalty, and growth. There’s nothing else like it.” Robert Cialdini Author of worldwide best sellers, Influence and Pre-Suasiongrowth and vitality Marketing for most is considered more of a mystery instead of a science. When it remains a mystery to us it ultimately ends in wasted efforts, poor results, and tens of thousands of lost dollars. The good news is that it doesn’t have to remain a mystery. The goal of this book is to help dentists who are looking to demystify the dental marketing process, those in need of more new patients, regardless of whether you are a marketing director for a current practice or a dentist yourself, a solo practitioner or one in a group practice, or someone who is in network with dental insurance companies or completely out of network with them.
There is no other book that will show you step by step HOW to build your dental practice, create winning systems, and use online marketing to grow your practice like you've always wanted. Dr. Rinesh Ganatra, after having built 3 state of the art practices in Orange County, California reveals how you can create your dream practice and market it for success! You will gain three HUGE insights from this book: 1. How to create and build a dental practice from scratch with no prior construction experience 2. An easy to follow step by step guide to creating winning systems within your practice by focusing on attracting patients, treatment planning, and having patients return to you. 3. Cut through the static and finally LEARN how to enhance the power of your website, online video, and social media to attract and keep more patients in your office then ever before. Only after knowing this can you truly create a presence beyond your location! In Re-Inventing Dentistry, successful dentist and entrepreneur, Dr. Ganatra packages up his knowledge and delivers it in a systematic approach to building and marketing your practice. Whether you are a long time practicing dentist or a new dentist out of school this is a must have book that will take you to new levels of success in life and dentistry. Stop trying to figure it all out by yourself and learn from someone who is a dentist and has done it! Read the book and let Dr. Ganatra help you create your ultimate success in dentistry! Be sure to also check out his free video training series at http: //www.dentalpracticemastery.com
