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Author: John Newcomb
Publisher: R. R. Bowker
Published: 1984
Total Pages: 282
ISBN-13:
DOWNLOAD EBOOKDescribes a system for developing visual ideas, and shows magazine illustrations and advertisements designed by professional artists and art designers.
Author: Akiko Busch
Publisher:
Published: 2004
Total Pages: 0
ISBN-13: 9780823056200
DOWNLOAD EBOOKThe Senior Library was established by Richard Wilde, the chair of the graphic design and advertising department at the School of Visual Arts in New York. The intent of the Library was to showcase the best work done by the graduating seniors as well as to give a long-standing senior-portfolio teacher the opportunity (and gift) of designing the book with total creative freedom.
Author: Renée Stevens
Publisher: Rocky Nook, Inc.
Published: 2020-03-20
Total Pages: 344
ISBN-13: 1681986000
DOWNLOAD EBOOKThe design industry has evolved rapidly over the past decade. Effective and successful designers no longer need to just “make things,” they need to be curious thinkers who understand how to solve problems that have a true impact on the world we live in and how to show the power of designing for social good. Now more than ever, the graphic design industry needs a book that teaches the foundations and theories of design while simultaneously speaking to the topics of history, ethics, and accessibility in order to make designs that are the most effective for all people.
In Powered by Design, educator, designer, and public speaker Renee Stevens brings a truly up to date and thoughtful approach to an introduction to graphic design. As Assistant Professor at the S.I. Newhouse School of Communication at Syracuse University, Stevens created this book to be at home equally in academia and outside of the school setting. With a conversational and approachable tone, Stevens’ book is for anyone who wants to gain a more practical understanding of what graphic design is today, and the power and potential it has: from students to novice graphic designers to anyone who wants to build a solid foundation of design skills so that they can work more effectively with professional designers. Stevens covers topics such as:
Woven throughout is the crucial idea that you must embrace empathy in everything you design in order to create work that is the most inclusive. Design has the power and potential to make real impact in our everyday lives, and this book will show you how to do that starting with your first design experience.
Author: Nancy Skolos
Publisher: Laurence King Publishing
Published: 2012-08-31
Total Pages: 192
ISBN-13: 1780673639
DOWNLOAD EBOOKThe process of creating graphic design cannot be easily defined: each designer has their own way of seeing the world and approaching their work. Graphic Design Process features a series of in-depth case studies exploring a range of both universal and unique design methods. Chapters investigate typical creative strategies – Research, Inspiration, Drawing, Narrative, Abstraction, Development and Collaboration – examining the work of 23 graphic designers from around the world. Work featured includes projects by Philippe Apeloig, Michael Bierut, Ed Fella, James Goggin, Anette Lenz, Johnson Banks, Me Company, Graphic Thought Facility, Ahn Sang-Soo and Ralph Schraivogel. This book is aimed at students and educators, as well as practising designers interested in the working methodologies of their peers.
Author: Frank Granger
Publisher: Delmar Pub
Published: 1994
Total Pages: 281
ISBN-13: 9780314027399
DOWNLOAD EBOOKThis math workbook is designed from a printing perspective and aimed at adults in graphic arts. It stresses the importance of increasing students' confidence by teaching basic math skills and by applying them to the equipment, techniques and procedures involved in printing. The text uses a practical, problem-solving approach. Theories are supported by real-life examples and concrete situations such as estimating and production planning.
Author: Elizabeth Resnick
Publisher: Prentice Hall
Published: 1984
Total Pages: 168
ISBN-13:
DOWNLOAD EBOOK"Graphic Design offers you not just theory...but practice! How? By featuring ten challenging exercises that develop, step by step, ten specific design concepts. At the same time you tackle the assignments, you master concepts essential to your success. What's more this valuable guide gives you a strong handle on typography--a critical tool in your trade--and even presents the "real world" requirements for a professional career as a graphic designer. Filled with illustrations by the author's design students, Graphic Design stimulates your imagination so that you can innovate...not merely imitate."--back cover.
Author: Paul Laseau
Publisher: Van Nostrand Reinhold Company
Published: 1986
Total Pages: 148
ISBN-13: 9780442259884
DOWNLOAD EBOOKAuthor: Rimon Elias
Publisher: Springer Science & Business Media
Published: 2014-03-27
Total Pages: 714
ISBN-13: 3319051377
DOWNLOAD EBOOKFocusing on the computer graphics required to create digital media this book discusses the concepts and provides hundreds of solved examples and unsolved problems for practice. Pseudo codes are included where appropriate but these coding examples do not rely on specific languages. The aim is to get readers to understand the ideas and how concepts and algorithms work, through practicing numeric examples. Topics covered include: 2D Graphics 3D Solid Modelling Mapping Techniques Transformations in 2D and 3D Space Illuminations, Lighting and Shading Ideal as an upper level undergraduate text, Digital Media – A Problem-solving Approach for Computer Graphic, approaches the field at a conceptual level thus no programming experience is required, just a basic knowledge of mathematics and linear algebra.
Author: Paul Laseau
Publisher: John Wiley & Sons
Published: 2000-08-03
Total Pages: 256
ISBN-13: 0471352926
DOWNLOAD EBOOKThe essential design companion-now in an up-to-date new edition For architects, drawing is more than a convenient way to communicate ideas; it is an integral part of the creative process that has a profound impact on thinking and problem-solving. In Graphic Thinking for Architects and Designers, Third Edition, Paul Laseau demonstrates that more versatile and facile sketching leads to more flexible, creative approaches to design challenges. To encourage this flexibility and stimulate graphic thinking, he introduces numerous graphic techniques that can be applied in a variety of situations. He also helps readers acquire a solid grasp of basic freehand drawing, representational drawing construction, graphic note-taking, and diagramming. Important features of this new edition include: * Easy-to-understand discussions supported by freehand illustrations * A new format with superior representation of techniques and concepts * Dozens of new and updated illustrations * Extensive coverage of new technologies related to the graphic thinking process For architects and students who want to maximize their creativity, Graphic Thinking for Architects and Designers is a valuable tool in the pursuit of architectural solutions to contemporary design problems.
Author: Michael Johnson
Publisher: Phaidon
Published: 2002-10-24
Total Pages: 298
ISBN-13:
DOWNLOAD EBOOKDesigners and advertisers continually have to interpret design briefs, produce new solutions to familiar problems and work to keep their clients' brands high in the public consciousness. This highly informative guide brings together for the first time discussions and case studies that illustrate the working methods of major advertising and graphic design firms. Each chapter explores a different theme of problem solving, and concludes with a case study to illustrate a particular solution in detail. Themes include producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, communicating essential facts in a culture of information overload, keeping a brand young and trendy, dealing sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with images and sound-bites. Examples featured are taken from classic and contemporary international advertising. Designers and agencies whose work is discussed in the book include Chermayeff and Geismar, Saatchi and Saatchi, BMP, Minale Tattersfield, Derek Birdsall, Niklaus Troxler, Bob Gill, Wieslaw Walkuski, Makoto Saito, Paul Fishlock and Pentagram.
