The Birth of Korean Cool

The Birth of Korean Cool

Author: Euny Hong

Publisher: Simon and Schuster

Published: 2014-08-14

Total Pages: 290

ISBN-13: 147113105X

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How did a really unhip country suddenly become cool? How could a nation that once banned miniskirts, long hair on men and rock 'n' roll come to mass produce pop music and a K-pop star that would break the world record for the most YouTube hits? Who would have predicted that a South Korean company that used to sell fish and fruit (Samsung) would one day give Apple a run for its money? And just how does South Korea plan to use pop culture to beat America at its own game. Welcome to South Korea: The Brand. In The Birth of Korean Cooljournalist Euny Hong uncovers the roots of the 'Korean Wave': a fanaticism for South Korean pop culture that has enabled them to make the rest of the world a captive market for their products by first becoming the world's number one pop culture manufacturer. South Korea's economic development has been nothing short of staggering - leapfrogging from third-world to first-world in just a few years and continuing to grow at a rapid and unprecedented rate - and for the first time The Birth of Korean Coolwill give readers exclusive insight into the inner workings of this extraordinary country; it's past, present and future.


The Birth of Korean Cool

The Birth of Korean Cool

Author: Euny Hong

Publisher: Picador

Published: 2014-08-05

Total Pages: 286

ISBN-13: 1250045126

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A FRESH, FUNNY, UP-CLOSE LOOK AT HOW SOUTH KOREA REMADE ITSELF AS THE WORLD'S POP CULTURE POWERHOUSE OF THE TWENTY-FIRST CENTURY By now, everyone in the world knows the song "Gangnam Style" and Psy, an instantly recognizable star. But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world's number one pop culture exporter. As a child, Euny Hong moved from America to the Gangnam neighbourhood in Seoul. She was a witness to the most accelerated part of South Korea's economic development, during which time it leapfrogged from third-world military dictatorship to first-world liberal democracy on the cutting edge of global technology. Euny Hong recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. Featuring lively, in-depth reporting and numerous interviews with Koreans working in all areas of government and society, The Birth of Korean Cool reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock ‘n' roll could come to mass produce boy bands, soap operas, and the world's most important smart phone.


The Birth of Korean Cool

The Birth of Korean Cool

Author: Euny Hong

Publisher: Picador USA

Published: 2025-04

Total Pages: 0

ISBN-13: 1250353270

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A revised edition of this celebrated cultural history features a new afterword and two new chapters focusing on the global K-pop phenomenon BTS, as well as the Academy Award–winning film Parasite and the hit Netflix series Squid Game. In this fresh, funny, and insightful cultural history, Euny Hong recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. Along the way we meet teachers, cultural critics, Michelin-starred chefs, pop music superstars, and government ministers in charge of creating boy bands with highly synchronized dance moves. The strict rigors of the Korean education system now lead to a society that works and plays hard—with a Ministry of Culture that churns out movies, television dramas, pop bands, and video games exported throughout the world. The Birth of Korean Cool reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock and roll could come to be known for its pop music and the smartphone in everyone’s pocket. This revised edition features a new afterword and two new chapters focusing on the global K-pop phenomenon BTS, as well as the Academy Award-winning film Parasite and the hit Netflix series Squid Game.


The Power of Nunchi

The Power of Nunchi

Author: Euny Hong

Publisher: Penguin

Published: 2019-11-05

Total Pages: 242

ISBN-13: 0143134469

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"A must-read for anyone interested in the art of intuitively knowing what others feel." --Haemin Sunim, bestselling author of The Things You Can See Only When You Slow Down and Love for Imperfect Things Improve your nunchi. Improve your life. The Korean sixth sense for winning friends and influencing people, nunchi (pronounced noon-chee) can help you connect with others so you can succeed in everything from business to love. The Power of Nunchi will show you how. Have you ever wondered why your less-skilled coworker gets promoted before you, or why that one woman from your yoga class is always surrounded by adoring friends? They probably have great nunchi. The art of reading a room and understanding what others are thinking and feeling, nunchi is a form of emotional intelligence that anyone can learn--all you need are your eyes and ears. Sherlock Holmes has great nunchi. Cats have great nunchi. Steve Jobs had great nunchi. With its focus on observing others rather than asserting yourself--it's not all about you!--nunchi is a refreshing antidote to our culture of self-promotion, and a welcome reminder to look up from your cell phone. Nunchi has been used by Koreans for more than 5,000 years. It's what catapulted their nation from one of the world's poorest to one of the richest and most technologically advanced in half a century. And it's why K-pop--an unlikely global phenomenon, performed as it is in a language spoken only in Korea--is even a thing. Not some quaint Korean custom like taking off your shoes before entering a house, nunchi is the currency of life. The Power of Nunchi will show you how the trust and connection it helps you to build can open doors for you that you never knew existed. A PENGUIN LIFE TITLE


Kept

Kept

Author: Y. Euny Hong

Publisher: Simon and Schuster

Published: 2007-08-21

Total Pages: 293

ISBN-13: 0743286847

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Snob chic meets social satire in this wickedly funny debut novel about a fallen member of the Korean royal family who becomes a courtesan once her family stops footing her bills.


Korea's Place in the Sun: A Modern History (Updated Edition)

Korea's Place in the Sun: A Modern History (Updated Edition)

Author: Bruce Cumings

Publisher: W. W. Norton & Company

Published: 2005-08-30

Total Pages: 547

ISBN-13: 0393327027

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"When Korea's Place in the Sun first appeared, Bruce Cumings argued that Korea had endured a "fractured, shattered twentieth century." The new century has seen South Korea flourish after a restructuring of its political economy, and North Korea suffer through a famine that has cost the lives of millions of people. The United States continues to play an important role on the Korean peninsula, from the Clinton administration overseeing the first real hints of reunification to the Bush administration confronting a renewal of nuclear threats. On both sides Korea seems poised to continue its fractured existence on into the new century, with potential ramifications for the rest of the world." "For those who need a grounding in the tempestuous history surrounding Korea, or a context in which to understand its role in current global politics, this updated edition of Korea's Place in the Sun is a must read."--BOOK JACKET.


Kim Jiyoung, Born 1982: A Novel

Kim Jiyoung, Born 1982: A Novel

Author: Cho Nam-Joo

Publisher: Liveright Publishing

Published: 2020-04-14

Total Pages: 176

ISBN-13: 1631496719

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A New York Times Editors Choice Selection A global sensation, Kim Jiyoung, Born 1982 “has become...a touchstone for a conversation around feminism and gender” (Sarah Shin, Guardian). One of the most notable novels of the year, hailed by both critics and K-pop stars alike, Kim Jiyoung, Born 1982 follows one woman’s psychic deterioration in the face of rampant misogyny. In a tidy apartment on the outskirts of Seoul, millennial “everywoman” Kim Jiyoung spends her days caring for her infant daughter. But strange symptoms appear: Jiyoung begins to impersonate the voices of other women, dead and alive. As she plunges deeper into this psychosis, her concerned husband sends her to a psychiatrist. Jiyoung narrates her story to this doctor—from her birth to parents who expected a son to elementary school teachers who policed girls’ outfits to male coworkers who installed hidden cameras in women’s restrooms. But can her psychiatrist cure her, or even discover what truly ails her? “A social treatise as well as a work of art” (Alexandra Alter, New York Times), Kim Jiyoung, Born 1982 heralds the arrival of international powerhouse Cho Nam-Joo.


Without You, There Is No Us

Without You, There Is No Us

Author: Suki Kim

Publisher: Crown

Published: 2015-10-13

Total Pages: 322

ISBN-13: 0307720667

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A haunting account of teaching English to the sons of North Korea's ruling class during the last six months of Kim Jong-il's reign Every day, three times a day, the students march in two straight lines, singing praises to Kim Jong-il and North Korea: Without you, there is no motherland. Without you, there is no us. It is a chilling scene, but gradually Suki Kim, too, learns the tune and, without noticing, begins to hum it. It is 2011, and all universities in North Korea have been shut down for an entire year, the students sent to construction fields—except for the 270 students at the all-male Pyongyang University of Science and Technology (PUST), a walled compound where portraits of Kim Il-sung and Kim Jong-il look on impassively from the walls of every room, and where Suki has gone undercover as a missionary and a teacher. Over the next six months, she will eat three meals a day with her young charges and struggle to teach them English, all under the watchful eye of the regime. Life at PUST is lonely and claustrophobic, especially for Suki, whose letters are read by censors and who must hide her notes and photographs not only from her minders but from her colleagues—evangelical Christian missionaries who don't know or choose to ignore that Suki doesn't share their faith. As the weeks pass, she is mystified by how easily her students lie, unnerved by their obedience to the regime. At the same time, they offer Suki tantalizing glimpses of their private selves—their boyish enthusiasm, their eagerness to please, the flashes of curiosity that have not yet been extinguished. She in turn begins to hint at the existence of a world beyond their own—at such exotic activities as surfing the Internet or traveling freely and, more dangerously, at electoral democracy and other ideas forbidden in a country where defectors risk torture and execution. But when Kim Jong-il dies, and the boys she has come to love appear devastated, she wonders whether the gulf between her world and theirs can ever be bridged. Without You, There Is No Us offers a moving and incalculably rare glimpse of life in the world's most unknowable country, and at the privileged young men she calls "soldiers and slaves."


Shrimp to Whale

Shrimp to Whale

Author: Ramon Pacheco Pardo

Publisher: Hurst Publishers

Published: 2022-05-23

Total Pages: 357

ISBN-13: 1787388743

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South Korea has a remarkable history. Born from the ashes of imperial domination, partition and a devastating war, back in the 1950s there were real doubts about its survival as an independent state. Yet South Korea endures: today it is a boisterous democracy, a vibrant market economy, a tech powerhouse, and home to the coolest of cultures. In just seventy years, this society has grown from a shrimp into a whale. What explains this extraordinary transformation? For some, it was individual South Koreans who fought to change their country, and still strive to shape it. For others, it was forward-looking political and business leaders with a vision. Either way, it’s clear that this is the story of a people who dreamt big, and whose dreams came true. Shrimp to Whale is a lively history of South Korea, from its millennia-old roots, through the division of the Peninsula, dictatorship and economic growth, to today’s global powerhouse.


The New Koreans

The New Koreans

Author: Michael Breen

Publisher: Thomas Dunne Books

Published: 2017-04-04

Total Pages: 481

ISBN-13: 1250065054

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"Just a few decades ago, the Koreans were an impoverished, agricultural people. In one generation they moved from the fields to Silicon Valley. The nature and values of the Korean people provide the background for a more detailed examination of the complex history of the country, in particular its division and its emergence as an economic superpower. Who are these people? And where does their future lie?"--