EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
Bestselling storyteller David Shannon instantly hooks readers with this stunning, highly entertaining tour-de-force--his best book ever! Breathtaking oil paintings bursting with energy pullreaders along into Big Lake, the home of Jangles, thebiggest fish anyone has seen. Fishing alone at dusk,a boy feels a tug on his line and comes face-to-facewith the gigantic trout--whose enormous jaw is coveredwith so many lures and fish hooks that he jingles andjangles when he swims. Terrified by the sight, the boy isshocked when Jangles befriends him and takes him on anadventure to the bottom of the lake. A surprise endingwill leave readers laughing and shaking their heads. Hereis Shannon at his very best-in a wild and witty story thatbegs repeated reading.
Powerfully-plotted and funny, Big Fish follows dangerous and mysterious Los Angeles entrepreneur Altmeyer, and his wife Rachel whose quiet lives in the Hollywood hills are disrupted when a multi-million dollar gunrunning deal goes bad. Under most circumstances, Altmeyer might be mildly amused by the audacity of the double-cross. But whoever cheated Altmeyer may also be planning to destroy the world. With so much at stake, Altmeyer and Rachel and their friend, super-agent to the stars Bucky Carmichael, set off on a perilous adventure in search of the identity of the Big Fish. What they find is shocking and horrifying and all too credible.
NHB SHOOTING SCRIPTS SERIES *Nominated seven BAFTAs, including Best Picture, Best Adapted Screenplay and Best Director and for the Golden Globe award for Best Picture (musical or comedy)* Director: Tim Burton Based on the novel by Daniel Wallace The exclusive tie-in to the movie by Tim Burton, starring Albert Finney and Ewan McGregor. Contains the original screenplay, production stills, full credits, production notes and an introduction by the writer. 'Tim Burton finally hooks the one that got away: a script that challenges and deepens his visionary talent. Big Fish, skillfully adapted by John August from the 1998 novel by Daniel Wallace, brims with storytelling sorcery' Rolling Stone
For the 10th anniversary of David Lynch's bestselling reflection on meditation and creativity, this new edition features interviews with Paul McCartney and Ringo Starr. When it first appeared in 2006, David Lynch’s Catching the Big Fish was celebrated for being “as close as Lynch will ever come to an interior shot of his famously weird mind” (Rocky Mountain News) Now for the bestseller’s 10th anniversary, Lynch dives deeper into the creative process and the benefits of Transcendental Meditation with the addition of his exclusive q-and-a interviews with Paul McCartney and Ringo Starr. The musicians open up to Lynch about their artistry, history, and the benefits they have experienced, artistically and personally, from their decades-long practice of Transcendental Meditation -- a technique that they and their fellow Beatles helped popularize in the 1960s. Catching the Big Fish is a revelation for all want to understand Lynch’s personal vision. And it is equally compelling for any who wonder how they can nurture their own creativity.
From one of Inc. magazine's "Coolest College Startups"—the revolutionary three-step method that will transform every presentation into an experience for the audience Rid the world of bad presentations with: Engaging Content + Memorable and Simple Design + Powerful Delivery Together, these create an unforgettable experience for the audience, The Big Fish Experience. Big Fish Presentations spends every day making the incomprehensible compelling; the mundane interesting; and the complex simple. Whether it’s a presentation about an idea, a product, a service, a business, or a cause, at its heart, it’s a story. The Big Fish Experience will help you tell yours. Learn how to: CAPTIVATE with the power of story, enticing visuals, and infectious enthusiasm INSPIRE with the perfect pitch, a strong message, and a call to action ENGAGE with supreme skill and confidence—and achieve your purpose every time In this practical, step-by-step guide, you'll find proven techniques and expert tips on new presentation tools; innovative ways to deliver your ideas; case studies of presentations, which you can emulate immediately; and ways to recover if things go wrong. Big Fish Presentations works with clients nationwide—from startups to Fortune 100 companies—to turn presentations into experiences by providing copywriting, presentation design, presentation training, and video production, using the latest, most innovative strategies.
"When Zar overhears his mom complain about not having anything besides corn, rice, and potatoes for dinner, he's determined to hook her the biggest fish in the lake. But each fish he catches promises that a bigger fish awaitsƒ‚‚"ƒ‚‚€ƒ‚‚"will Zar find the biggest one? A story about being grateful for the truly important things in life and remembering that what you want is not always what you need"