In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.
“You will devour these beautifully written—and very important—tales of honesty, pain, and resilience” (Elizabeth Gilbert, New York Times bestselling author of Eat Pray Love and City of Girls) from fifteen brilliant writers who explore how what we don’t talk about with our mothers affects us, for better or for worse. As an undergraduate, Michele Filgate started writing an essay about being abused by her stepfather. It took her more than a decade to realize that she was actually trying to write about how this affected her relationship with her mother. When it was finally published, the essay went viral, shared on social media by Anne Lamott, Rebecca Solnit, and many others. This gave Filgate an idea, and the resulting anthology offers a candid look at our relationships with our mothers. Leslie Jamison writes about trying to discover who her seemingly perfect mother was before ever becoming a mom. In Cathi Hanauer’s hilarious piece, she finally gets a chance to have a conversation with her mother that isn’t interrupted by her domineering (but lovable) father. André Aciman writes about what it was like to have a deaf mother. Melissa Febos uses mythology as a lens to look at her close-knit relationship with her psychotherapist mother. And Julianna Baggott talks about having a mom who tells her everything. As Filgate writes, “Our mothers are our first homes, and that’s why we’re always trying to return to them.” There’s relief in acknowledging how what we couldn’t say for so long is a way to heal our relationships with others and, perhaps most important, with ourselves. Contributions by Cathi Hanauer, Melissa Febos, Alexander Chee, Dylan Landis, Bernice L. McFadden, Julianna Baggott, Lynn Steger Strong, Kiese Laymon, Carmen Maria Machado, André Aciman, Sari Botton, Nayomi Munaweera, Brandon Taylor, and Leslie Jamison.
Are you an imperfect, trying-her-best mom? If you're over reading parenting advice, The Magic of Motherhood should be your next read. Motherhood can often feel overwhelming and isolating. Your feelings swing between joy and uncertainty, intense love and anxiety, laughter and tears. Ashlee Gadd and the writers behind the popular blog Coffee + Crumbs have written a beautiful reminder of your identity, both as a woman and a mother. The Magic of Motherhood is a curated collection of honest stories weaving together the love, joy, and magnificent heartache of motherhood. Instead of offering advice, the writers offer something even better: their hearts. You'll read essays about identity, adoption, body image, miscarriage, friendship, faith, and more. After reading, mothers will: Find joy in both beauty and mess Discover a renewed strength and sisterhood Be reassured that they are not alone Want to gift this book on Mother's Day, birthdays, baby showers, National Best Friend Day, and other holidays New and seasoned moms will enjoy The Magic of Motherhood. This book is a love letter to mothers everywhere. Essays from Ashlee Gadd of Coffee + Crumbs and its contributors will provide solidarity for all moms.
How to create compelling ads. Written for anyone who’s interested in the inner workings of advertising or wants to make it in the marketing world, Hey Whipple, Squeeze This! is the fourth edition of a classic guidebook series providing practical top tips for getting ahead in the ad game. It’s an ‘ad’ world out there (pun intended!) so dive in and learn why creativity and a little bit of crazy can be a powerful combination (And if you’re wondering about the wacky title, it’s a reference to a 1970s ad campaign for Charmin toilet paper, featuring a character named Mr. Whipple who couldn’t stop squeezing the product!). Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and want us to remove it, please contact us at [email protected].
Fresh, funny, and fearless, The Middle Finger Project is a point-by-point primer on how to get unstuck, slay imposter syndrome, trust in your own worth and ability, and become a strong, capable, wonderful, weird, brilliant, ballsy, unfuckwithable YOU. "Don't worry, this isn't a book about God, nor is it a book about Ryan Gosling (second in command). But it is a book about authority and becoming your own." --Ash Ambirge After a string of dead-end jobs and a death in the family, Ash Ambirge was down to her last $26 and sleeping in a Kmart parking lot when she faced the truth: No one was coming to her rescue. It was up to her to appoint herself. That night led to what eventually became a six-figure freelance career as a sought-after marketing and copywriting consultant, all while sipping coffee from her front porch in Costa Rica. She then launched The Middle Finger Project, a blog and online course hub, which has provided tens of thousands of young "women who disobey" with the tools and mindset to give everyone else's expectations the finger and get on your own path to happiness, wealth, independence, and adventure. In her first book, Ash draws on her unconventional personal story to offer a fun, bracing, and occasionally potty-mouthed manifesto for the transformative power of radical self-reliance. Employing the signature wit and wordsmithing she's used to build an avid following, she offers paradigm-shifting advice along the lines of: • The best feeling in the world is knowing who you are and what you're capable of doing. • Life circumstances are not life sentences. If a Scranton girl who grew up in a trailer park can make it, so can you. • What you believe about yourself will either murder your chances or save your life. So why not believe something good? • You don't need a high-ranking job title to be authorized to contribute. You just need to contribute. • Be your own authority. Authority only works as long as you trust that someone smarter than you is making the rules. • The way you become a force is by being the most radically real version of yourself that you can be. • You only have 12 fucks a day to give, so use them wisely.
- Lined 6" x 9" Notebook- 110 Pages- Classic Lined Pages - Planner, Dairy & Notebook for Writing, Sketching, Journals- Perfect and inexpensive Birthday, Christmas or Anniversary Gift Idea
Maas offers an inside look at what it was really like to be an ad woman on Madison Avenue in the 1960s and 1970s, from casual sex to professional serfdom, in this bittersweet memoir.
How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you. Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including: An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products A Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years A tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationships Author Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies With Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.
It’s a story about loss, love, compassion, and finally redemption. At times, life can feel like a challenging feat of survival. Whether it’s living through abusive relationships or figuring out the complexities of what it means to be a woman searching for love, Realizing River City is a memoir that proves how despite the troubles we may face, there is hope in the way we continually risk ourselves in search for the life we want to live. In her poetic exploration of past relationships, Melissa Grunow’s honest words do not falter in the face of so much loss. Taking the rage we all feel about grief and pain, and funneling it into truth, beauty, and ultimately redemption on each page, Realizing River City is about discovering how the most important relationship is the one we have with ourselves. Realizing River City Just the Right balance of vulnerability and strength.
