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Author: Robyn Blakeman
Publisher: Rowman & Littlefield
Published: 2009
Total Pages: 316
ISBN-13: 9780742555419
DOWNLOAD EBOOKThis small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.
Author: Robyn Blakeman
Publisher: Rowman & Littlefield
Published: 2018-02-01
Total Pages: 369
ISBN-13: 1538101068
DOWNLOAD EBOOKNow in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.
Author: Robyn Blakeman
Publisher: M.E. Sharpe
Published: 2011
Total Pages: 258
ISBN-13: 0765630982
DOWNLOAD EBOOKAuthor: Jeanne M. Persuit
Publisher: Lexington Books
Published: 2016-09-22
Total Pages: 199
ISBN-13: 1498540031
DOWNLOAD EBOOKIntegrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.
Author: Robyn Blakeman
Publisher: SAGE
Published: 2014
Total Pages: 265
ISBN-13: 1412997615
DOWNLOAD EBOOKA concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.
Author: Robyn Blakemen
Publisher: Routledge
Published: 2014-12-18
Total Pages: 272
ISBN-13: 1317459326
DOWNLOAD EBOOKDesigned for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.
Author: Robyn Blakeman
Publisher: Routledge
Published: 2022-03-28
Total Pages: 493
ISBN-13: 1000551393
DOWNLOAD EBOOKConceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear. Success depends on creative teams’ understanding of ideation, layout, type, color, varied image formats, copywriting, media advantages and limitations, and production procedures for varied media formats. The step-by-step approach of this book goes beyond broad theoretical discussions on copy and design. Instead, the book dissects the creative process into individualized and detailed discussions both creative and non-creative students alike can understand and employ. This book is ideal as a textbook for design courses within programs in advertising, graphic design, integrated marketing communication, strategic marketing, entrepreneurship, business, and mass communication. Accompanying the text are online materials for instructors: lecture slides, a testbank, and an instructor manual. www.routledge.com/9781032183596
Author: Margo Berman
Publisher: Rowman & Littlefield
Published: 2009
Total Pages: 256
ISBN-13: 9780742555518
DOWNLOAD EBOOKCatch an inside look at the advertising creative process. Discover how teams collaborate to create unforgettable promotions like the Budweiser "Clydesdale," PEDIGREE "Adoption Drive," or UPS "Whiteboard" campaigns.
Author: Donnalyn Pompper
Publisher: Taylor & Francis
Published: 2022-11-01
Total Pages: 625
ISBN-13: 100072896X
DOWNLOAD EBOOKPublic relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment. The last century saw the emergence of the public relations discipline. This expertly curated collection explores the dynamic growth in thinking about public relations’ role in our changing global society, now and into the future. It reflects the challenges and perspectives of postcolonial, postmodern, feminist, critical race theory, social responsibility, sustainability, activist standpoints, as well as the profound and unpredictable impact of technological change and social media. Each chapter provides an overview of current knowledge and its roots, while engaging with emerging new directions and old debates – and advocates for where the research agenda is likely to advance in the future. This unique Companion will be an essential resource for students and researchers in public relations, communication, marketing, media, and cultural studies. It provides an authoritative reference for educators and a one-stop repository of public relations knowledge, scholarship, and debates for the enquiring professional.
Author: Edd Applegate
Publisher: Rowman & Littlefield
Published: 2007
Total Pages: 236
ISBN-13: 9780742538368
DOWNLOAD EBOOKCases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scena...
