The Art of Personalization
The Art of Personalization

Author: Barrett Williams

Publisher: Barrett Williams

Published: 2024-08-27

Total Pages: 149

ISBN-13:

DOWNLOAD EBOOK

**The Art of Personalization Mastering the Craft of Thoughtful Gifting** Dive into a world where every gift tells a unique story with "The Art of Personalization"! This eBook is your ultimate guide to mastering the craft of thoughtful and heartfelt gifting. Say goodbye to generic presents and discover how to create memorable keepsakes that truly resonate with the people you care about. Start your journey by understanding the profound emotional impact of personalized gifts and the historical roots of this cherished tradition. Find inspiration as you learn to identify recipient preferences and draw from shared memories, hobbies, and interests. Unlock your creative potential with step-by-step instructions for crafting beautiful handmade cards, customizing timeless jewelry, and designing bespoke home décor. Explore detailed techniques for adding personal touches to every creation, from photos and mementos to engraved messages and birthstones. Transform everyday items into extraordinary gifts with chapters dedicated to customized apparel, personalized books, and unique holiday keepsakes. Learn how to commemorate special events like anniversaries and birthdays with unforgettable personal touches. Incorporate modern technology into your gifts with tips on designing custom phone cases, digital photo albums, and e-cards. Create lasting memories through tailored experiences, curated travel itineraries, and personalized activities. This comprehensive guide also offers specialized tips for designing meaningful gifts for children, crafting impactful gift wrapping, and successfully delivering your creations. Reflect on the aftermath of your gifting with insights on gathering feedback and building on successful ideas. For those looking to turn their passion into profit, "The Art of Personalization" provides a blueprint for starting your own personalized gifts business, covering market research, setting up shop, and promoting your creations. Stay ahead of the curve with insights into future trends in personalized gifting, including the role of technology and the importance of sustainable, eco-friendly options. This eBook encourages a culture of thoughtful gifting that strengthens bonds and spreads joy. Transform your approach to gift-giving with "The Art of Personalization" and start creating gifts that speak from the heart today!

The Personalization of the Museum Visit
The Personalization of the Museum Visit

Author: Seph Rodney

Publisher: Routledge

Published: 2019-05-13

Total Pages: 228

ISBN-13: 135169586X

DOWNLOAD EBOOK

The Personalization of the Museum Visit examines a fundamental shift in institutional behavior in museums located in the United States and the United Kingdom. Contending that art museums have moved toward a new paradigm of public engagement, it posits that modern museum visitors are treated as self-directed "clients", with the agency to make meaning for themselves. The book then considers how this change has come about, examining factors such as the onset of a new museology, an experience economy, and a marketing revolution. Drawing on extensive research undertaken at Britain’s Tate Modern, the book examines a range of issues, including visitor engagement, curatorial practice, and museum management. A visit experience that is customizable to the individual visitor, in which curators and marketers work together with visitor-clients to create an experience of personalized meaning, is, Rodney argues, rising in prevalence in the art museum field, but it is also being stymied by certain structural impediments. This book examines such obstacles, including institutional division of labor, long-standing conceptions, or misconceptions, of the museum’s mission, and the orientation of museums toward a certain conceptual model of their visitors. The Personalization of the Museum Visit is essential reading for scholars and students engaging with issues of visitor engagement, curatorial practice, and museum management. With a particular focus on the role of business interests and public policy, the book should also be of interest to those undertaking research in fields outside of museum and visitor studies.

The Personalization Paradox
The Personalization Paradox

Author: Val Swisher

Publisher: XML Press

Published: 2021-03-08

Total Pages: 280

ISBN-13: 1937434737

DOWNLOAD EBOOK

According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases. And yet, looking at the data, two things stand out: Most companies say that personalizing the customer experience is a critical "must have," and they have the statistics to back it up. Very few companies believe they are delivering enough personalized content, or deliver it well. What's holding these companies back from their personalization goals? And how can you avoid the pitfalls and make personalization possible with your own enterprise content? In this book, global content strategy expert Val Swisher and senior content strategist Regina Lynn Preciado show you exactly what it takes to deliver personalized experiences at scale. You'll learn: Why personalized content is imperative to the enterprise Why so many companies fail to deliver - and how to avoid the pitfalls The five dimensions of content standardization How to bring people, technology, and process together The impact of big data and artificial intelligence The only way to deliver personalized content at scale is to automate the process at the point of delivery. And for that to work, you've got to change how you "do" content. The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale shows you how.

Design for Personalisation
Design for Personalisation

Author: Iryna Kuksa

Publisher: Taylor & Francis

Published: 2017-05-18

Total Pages: 231

ISBN-13: 1317152441

DOWNLOAD EBOOK

The principle of personalisation appears in a range of current debates among design professionals, healthcare providers and educationalists about the implications of new technologies and approaches to consumer sovereignty for 'mass' provision. The potential of new technologies implies systems of provision that offer bespoke support to their users, tailoring services and experiences to suit individual needs. The assumption that individual choice automatically increases wellbeing has underlain the re-design of public services. Ubiquitous personalisation in screen-based environments gives individuals the sense that their personality is reflected back at them. Advances in Artificial Intelligence mean our personal intelligent agents have begun to acquire personality. Given its prevalence, it is appropriate to identify the scope of this phenomenon that is altering our relationship to the 'non-human' world. This book presents taxonomy of personalisation, and its potential consequences for the design profession as well as its ethical and political dimensions through a collection of essays from a range of academic perspectives. The thought-provoking introduction, conclusion and nine chapters present a well-balanced mixture of in-depth literature review and practical examples to deepen our understanding of the consequences of personalisation for our professional and personal lives. Collectively, this book points towards the implications of personalisation for design-led social innovation. This will be valuable reading for professionals in the design industry and health provision, as well as students of product design, fashion and sociology.

Personalized Digital Advertising
Personalized Digital Advertising

Author: Diaz Nesamoney

Publisher: FT Press

Published: 2015-03-31

Total Pages: 293

ISBN-13: 0134031075

DOWNLOAD EBOOK

This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it! Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought you knew about them is obsolete. In Personalized Digital Advertising: How Data and Technology Are Transforming How We Market, pioneering entrepreneur Diaz Nesamoney demystifies the newest technologies, showing non-technical marketers how to use them to precisely target every message to every individual. First, Nesamoney explores the current state of digital advertising, reviewing best practices for maximizing personalization through long-familiar data and targeting technologies. Next, he introduces powerful recent innovations, presenting new best practices for deepening and extending personalization with: New data management platforms Advanced solutions for offline, mobile, and location data Powerful new ad production and serving technologies Nesamoney then previews emerging disruptive technologies and personalization approaches, from social data to new techniques for anticipating user intent. He concludes by introducing the Digital Advertising Technology Stack: a visual schematic showing how multiple products and technologies come together to radically improve advertising personalization and performance. Personalized Digital Advertising will be an indispensable resource for wide audiences of CMOs and marketing professionals, brand managers, media and creative directors, creative team members, and all students of digital advertising and marketing.

Emotions and Personality in Personalized Services
Emotions and Personality in Personalized Services

Author: Marko Tkalčič

Publisher: Springer

Published: 2016-07-13

Total Pages: 400

ISBN-13: 3319314130

DOWNLOAD EBOOK

Personalization is ubiquitous from search engines to online-shopping websites helping us find content more efficiently and this book focuses on the key developments that are shaping our daily online experiences. With advances in the detection of end users’ emotions, personality, sentiment and social signals, researchers and practitioners now have the tools to build a new generation of personalized systems that will really understand the user’s state and deliver the right content. With leading experts from a vast array of domains from user modeling, mobile sensing and information retrieval to artificial intelligence, human-computer interaction (HCI) social computing and psychology, a broad spectrum of topics are covered. From discussing psychological theoretical models and exploring state-of-the-art methods for acquiring emotions and personality in an unobtrusive way, as well as describing how these concepts can be used to improve various aspects of the personalization process and chapters that discuss evaluation and privacy issues. Emotions and Personality in Personalized Systems will help aid researchers and practitioners develop and evaluate user-centric personalization systems that take into account the factors that have a tremendous impact on our decision-making – emotions and personality.

Understanding Personalisation
Understanding Personalisation

Author: Iryna Kuksa

Publisher: Elsevier

Published: 2022-08-25

Total Pages: 282

ISBN-13: 0081019874

DOWNLOAD EBOOK

Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book identifies the dimensions of personalization and its typologies. Issues of privacy, the ethics of design, and the designer/maker's control versus the consumer's freedom are covered, along with sections on digital personalization, advances in new media technologies and software development, the way we communicate, our personal devices, and the way personal data is stored and used. Other sections cover the principles of personalization and changing patterns of consumption and development in marketing that facilitate individualized products and services. The book also assesses the convergence of both producers and consumers towards the co-creation of goods and services and the challenges surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption. Offers multiple perspectives on personalization, a pervasive and complex issue Presents expertise and practical examples to help users understand personalization and its application to a variety of disciplines Breaks new ground in defining and explaining personalization in the context of individualized and micro-marketing

Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality
Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality

Author: Gustavo, Nuno

Publisher: IGI Global

Published: 2022-02-19

Total Pages: 379

ISBN-13: 1799883086

DOWNLOAD EBOOK

As hyper-personalization has yet to be perfected, developing hyper-personalized strategies presents a critical challenge; due to this, optimizing hyper-personalization and designing new processes and business models takes center stage in tourism and hospitality to reach new levels of customer service and experience through the introduction and development of new solutions supported in the internet of things, software interfaces, artificial intelligence solutions, back-end and front-end management tools, and other emergent business intelligence strategies. Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality serves as an essential reference source that emphasizes the importance of hyper-personalization models, processes, strategies, and issues within tourism and hospitality fields with a particular focus on digital IT solutions. More than a simple starting point for a critical reflection on the state of the art of this sector, this book aims to contribute in an objective way to leveraging digital solutions to optimize the concept of hyper-personalization in the tourist experience. The content of this book covers research topics that include digital tourism and hospitality, consumer behavior, customer journey, and smart technologies and is ideal for professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians in the fields of tourism and hospitality management, marketing, and communications.

Thank You, Lord, For Everything
Thank You, Lord, For Everything

Author: P J Lyons

Publisher: Zonderkidz

Published: 2016-02-09

Total Pages: 18

ISBN-13: 0310755352

DOWNLOAD EBOOK

Love surrounds you, beauty, too. Notice how God blesses you! Clap your hands, shout and sing: Thank you, Lord, for everything. A comfortable and relaxing rhyme tells the story of God’s great blessings in this sweet book. P.J. Lyons’ engaging text and Tim Warnes’ playful illustrations remind readers how much they have to be thankful for.

Personalized Machine Learning
Personalized Machine Learning

Author: Julian McAuley

Publisher: Cambridge University Press

Published: 2022-02-03

Total Pages: 338

ISBN-13: 1009008579

DOWNLOAD EBOOK

Every day we interact with machine learning systems offering individualized predictions for our entertainment, social connections, purchases, or health. These involve several modalities of data, from sequences of clicks to text, images, and social interactions. This book introduces common principles and methods that underpin the design of personalized predictive models for a variety of settings and modalities. The book begins by revising 'traditional' machine learning models, focusing on adapting them to settings involving user data, then presents techniques based on advanced principles such as matrix factorization, deep learning, and generative modeling, and concludes with a detailed study of the consequences and risks of deploying personalized predictive systems. A series of case studies in domains ranging from e-commerce to health plus hands-on projects and code examples will give readers understanding and experience with large-scale real-world datasets and the ability to design models and systems for a wide range of applications.