The Art and Style of Product Photography
The Art and Style of Product Photography

Author: J. Dennis Thomas

Publisher: John Wiley & Sons

Published: 2013-12-17

Total Pages: 290

ISBN-13: 1118721624

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High quality images sell products. Here's how you do it. From cereal boxes to billboards to photos on Amazon, product photos have a strong impact on viewers. Now you can master the secrets of effective product photography with this essential guide. Author J. Dennis Thomas guides you through the basics, from selecting the right equipment and practicing different lighting techniques to controlling exposure, using backgrounds and props, and much more. Whether it's jewelry, food, fashion, or other products, learn how to photograph for effective selling, while building the skills and tools you need for a career. Explains how to produce quality photos for product or commercial photography, including fashion, food, jewelry, technology, and more The author is a professional photographer whose work has been published in major U.S. magazines including Rolling Stone, Elle, W Magazine, and US Weekly Covers choosing the right equipment, practicing different lighting techniques, controlling exposure, using backgrounds and props, and more Gives new and even experienced photographers the tools they need to build careers in product photography Take photographs that impress, intrigue, dazzle, and sell with The Art and Style of Product Photography.

Food Photography & Lighting
Food Photography & Lighting

Author: Teri Campbell

Publisher: New Riders

Published: 2012-09-26

Total Pages: 789

ISBN-13: 0133066703

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Creating mouth-watering food images requires more than just a love of food and access to a kitchen. With the popularity of food blogs and photography how-tos, it’s tempting to think that anyone can photograph food, but it’s another thing entirely to shoot for a tight ad layout with the pressure of your client watching over your shoulder. Commercial food photographer Teri Campbell has been called a “lighting master,” and in this beautifully illustrated book, he not only shares his detailed lighting set-ups and shooting techniques for a wide range of food and drink shots, but also offers candid advice on how to set up a studio, use the right equipment, market your work, find clients, bid on assignments, hire food and prop stylists, and communicate effectively with everyone on the set. Campbell shares his expertise on dozens of commercial assignments–from shooting beignets on location in New Orleans, to creating perfect ice tea pours, to photographing beans on real flames in his studio. Learn how he creates dynamic compositions, uses studio strobes, and arranges light diffusers, reflectors, fill cards, and mirrors, to create the perfect capture. Campbell also discusses his post-processing techniques in Adobe Camera Raw and Adobe Photoshop to create images that are irresistible. This guide for intermediate and advanced users provides the insider details to help you expand your photography skills or turn your passion for food and images into a professional career.

Lighting for Product Photography
Lighting for Product Photography

Author: Allison Earnest

Publisher: Amherst Media

Published: 2019-06-15

Total Pages: 128

ISBN-13: 9781682034064

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In the Internet age, shoppers often don't have the advantage of touching or feeling an item in order to make a logical buying decision regarding. The same is true on menus; we have to decide whether or not to order that fancy drink or dessert based on a photograph of it. This makes the job of photographers more important than ever--without the right photos, even the best product won't sell in today's marketplace! In this book, photographer Allison Earnest shows you how to design images to contain all the information about color, depth, shape, and texture that potential buyers will need to evaluate the product using their eyes alone--and how to entice viewers with scene setups and lighting that set the right mood or match the needs of a specific publication, website, or advertising campaign. Comprehensive text and detailed setup shots make it easy to follow along and master the principles of photographing any product beautifully!

Commercial Photography Handbook
Commercial Photography Handbook

Author: Kirk Tuck

Publisher: Amherst Media

Published: 2009-09-01

Total Pages: 276

ISBN-13: 1584285621

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Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry. Approaching the subject systematically, the topics begin with determining what kind of commercial photography to pursue and how to get the training needed to carve out a niche in the market. Continuing to delve further, the topics expand to marketing techniques, negotiation skills, estimating and charging for work, maximizing profits while minimizing expenses, and ethical business behavior. Armed with this information, commercial photographers who are developing or expanding their businesses will know how to evolve and grow during periods of both prosperity and recession.

The Crafter's Guide to Taking Great Photos
The Crafter's Guide to Taking Great Photos

Author: Heidi Adnum

Publisher:

Published: 2012

Total Pages: 192

ISBN-13: 9781742668857

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The Crafter's Guide to Taking Great Photos is a jargon-free photography techniques book aimed firmly at creative people and crafters who use their blogs, websites, and online forums such as Etsy and Flickr to sell and promote their work.

Photographing Arts, Crafts & Collectibles
Photographing Arts, Crafts & Collectibles

Author: Steve Meltzer

Publisher: Sterling Publishing Company

Published: 2007

Total Pages: 170

ISBN-13: 9781579909062

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A classic reference enters the digital age! The long anticipated update of Steve Meltzer’s Photographing Your Craftwork is here--and finally artists have a guide that helps them produce high quality images of their work. Cutting through the jargon and hype around digital photography, Meltzer explains in plain language how digital cameras operate, and explores specific techniques for lighting and photographing jewelry, pottery, glass, installed art, stamps, coins, dolls, and other collectibles. Because a great portfolio and smart use of the internet are so important for professional success, there’s also advice on using such photo editing programs as Adobe™ Photoshop� and CorelPHOTO-PAINT Pro� to turn images into great photographic prints, exciting websites, eye-catching marketing materials, and submissions for exhibition jurying. A Selection of the Crafter's Choice Book Club.

Studio Photography and Lighting
Studio Photography and Lighting

Author: Christian Hough

Publisher: Crowood

Published: 2013-04-22

Total Pages: 291

ISBN-13: 1847975631

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This book gives clear, practical advice on how to get creative with and achieve the best from your studio lighting. It explains and demonstrates basic and advanced techniques so you can fully understand how to light a subject and compose a great photograph. Explains lighting and camera techniques and the ideas behind them. Utilizes specific examples and diagrams to illustrate everything from portraits and art-nudes to still life photography. Provides valuable advice on all studio-related equipment and introduces the basics of RAW processing. A clear practical guide to learning about studio photography and working creatively with light to shoot great photographs. Aimed at all photographers - professional and amateur covering the full range - portrait, product advertising, glamour and fashion. Covers lighting and camera techniques and gives advice on all studio-related equipment. Superbly illustrated with 196 colour photographs. Christian Hough is a professional photographer experienced in polished commercial and fine-art nude photographs.

The Art of Photography, 2nd Edition
The Art of Photography, 2nd Edition

Author: Bruce Barnbaum

Publisher: Rocky Nook, Inc.

Published: 2017-04-12

Total Pages: 841

ISBN-13: 1681982129

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This is an updated and newly revised edition of the classic book The Art of Photography: An Approach to Personal Expression. Originally published in 1994 and first revised in 2010, The Art of Photography has sold well over 100,000 copies and has firmly established itself as the most readable, understandable, and complete textbook on photography. Featuring nearly 200 beautiful photographs in both black-and-white and color, as well as numerous charts, graphs, and tables, this book presents the world of photography to beginner, intermediate, and advanced photographers who seek to make a personal statement through the medium of photography. Without talking down to anyone or talking over anyone's head, renowned photographer, teacher, and author Bruce Barnbaum presents how-to techniques for both traditional and digital approaches. In this newest edition of the book, Barnbaum has included many new images and has completely revised the text, with particular focus on two crucial chapters covering digital photography: he revised a chapter covering the digital zone system, and includes a brand-new chapter on image adjustments using digital tools. There is also a new chapter discussing the concepts of “art versus technique” and “traditional versus digital” approaches to photography. Throughout the book, Barnbaum goes well beyond the technical, as he delves deeply into the philosophical, expressive, and creative aspects of photography so often avoided in other books. Barnbaum is recognized as one of the world's finest landscape and architectural photographers, and for decades has been considered one of the best instructors in the field of photography. This latest incarnation of his textbook—which has evolved, grown, and been refined over the past 45 years—will prove to be an ongoing, invaluable photographic reference for years to come. It is truly the resource of choice for the thinking photographer. Topics include: • Elements of Composition • Visualization • Light and Color • Filters • Black-and-White • The Digital Zone System • The Zone System for Film • Printing and Presentation • Exploding Photographic Myths • Artistic Integrity • Realism, Abstraction, and Art • Creativity and Intuition • A Personal Philosophy • And much, much more…

Studio Lighting for Product Photography
Studio Lighting for Product Photography

Author: Eastman Kodak Company

Publisher: Hassell Street Press

Published: 2021-09-09

Total Pages: 68

ISBN-13: 9781013826092

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This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Lighting Essentials
Lighting Essentials

Author: Don Giannatti

Publisher: Amherst Media

Published: 2012-04-01

Total Pages: 160

ISBN-13: 1608954595

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The core goal of photography is representing subjects that have depth and texture in a medium that inherently lacks both those qualities, and this book shows the best way to rise to that challenge: through the careful application and capture of lighting. It demonstrates how to accentuate or minimize textures, add or subtract highlights, and create or combat shadows to showcase the subjects in the best way and create the illusion of a third dimension in the images. Exploring techniques for lighting portraits, still-life subjects, nature images, and architectural shots, both studio and location lighting are covered in detail. The book teaches photographers how to study their subjectsÑwith all of the textures, colors, shapes, and surfaces they haveÑthen visualize the image as a finished photograph before the photography actually begins. With chapters that thoroughly cover the science of lighting and visualization, photographers can apply that knowledge and successfully create artful images.