The Art and Science of Delivering Superior Customer Service
The Art and Science of Delivering Superior Customer Service

Author: Charles McIntyre

Publisher: Createspace Independent Publishing Platform

Published: 2017-03-14

Total Pages: 118

ISBN-13: 9781542690775

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The Art and Science of Delivering Superior Customer Service is the third volume of a series focused on sales and marketing for technical services firms. Of all the techniques available to help your firm increase sales, we are convinced that superior customer service is the single most important topic for succeeding. Few books have been written specifically for technical services, though the sector employs millions of people in engineering, architecture, applied science, information technology, management consulting, and niches within law and finance. Charles McIntyre and Harold Glaser have been working in the technical sector for decades and bring a specific focus on the direct link between customer service and winning more work. We cover the complex nature of satisfying your customers, and offer useful tools on topics including creating a customer-focused culture, determining customer expectations, the components of service, the evolution of service over time, common pitfalls, and obtaining feedback and adjusting your customer service approach. Companies that combine great technology with superior client service have unique differentiators that will reward them with high margins and repeat business from loyal customers.

Designing and Delivering Superior Customer Value
Designing and Delivering Superior Customer Value

Author: Art Weinstein

Publisher: CRC Press

Published: 2020-03-25

Total Pages: 355

ISBN-13: 1000083454

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First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).

The Art and Science of Effective and Impactful Business Communication for Managers
The Art and Science of Effective and Impactful Business Communication for Managers

Author: Karminder Ghuman

Publisher: Blue Rose Publishers

Published: 2024-09-16

Total Pages: 336

ISBN-13:

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Though we all communicate, yet effective communication is not an innate skill for many people. It has to be learned and practiced. This book has been designed to meet postgraduate management students' requirements and equip them with the skills needed for effective workplace communication, emphasizing strategies for business interactions. It shall impart learning on core principles of business communication and shall provide practical guidelines regarding how to communicate effectively and impactfully in the complex and nuanced corporate world.The book shall provide an in-depth understanding of communication practices prevalent in business organisations with the aim of preparing students for their future roles in the corporate world. Every chapter has been designed in a manner to provide a tool, strategy, or approach that can further enhance the effectiveness of the communication of readers for contributing towards their success while working at a business organisation. It also covers the new-age digital communication competencies employees need in today's highly dynamic and hybrid working environment.

The Art and Science of Marketing How to Stand Out in a Crowded Market
The Art and Science of Marketing How to Stand Out in a Crowded Market

Author: Walid Mahroum

Publisher: Walid Mahroum

Published: 2023-05-19

Total Pages: 149

ISBN-13:

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Welcome to "The Art and Science of Marketing," a comprehensive guide to the dynamic and evolving field of marketing. This book explores the latest trends, strategies, and techniques used by businesses to create, deliver, and promote products or services to customers in today's fast-paced, digital landscape. With a focus on both the art and science of marketing, we examine the importance of understanding customer needs and preferences and developing effective strategies to meet those needs. From social media marketing to content creation, advertising to data analytics, we cover all aspects of marketing and provide practical advice and insights for businesses looking to stay ahead of the curve. As marketing continues to evolve and adapt to changes in technology, consumer behavior, and market trends, businesses need to be strategic and focused in their approach. We explore the various channels and platforms available, both traditional and digital, and provide guidance on finding the right balance to reach a wide audience and build a strong brand. Another key aspect of marketing is customer engagement, and we delve into the importance of creating a personalized experience that speaks to the needs and interests of customers. We discuss how building relationships that go beyond a simple transaction can lead to long-term success and brand loyalty. Ultimately, the goal of marketing is to create value for both the customer and the business. Through the insights and practical advice provided in this book, businesses of all sizes can develop effective marketing strategies and build strong brands that achieve long-term success.

Principles of Marketing
Principles of Marketing

Author: Gary M. Armstrong

Publisher:

Published: 2018

Total Pages:

ISBN-13: 9781488620102

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An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.

The Roaster’s Manifesto: Unleashing the Art and Science of Specialty Coffee Roasting
The Roaster’s Manifesto: Unleashing the Art and Science of Specialty Coffee Roasting

Author: Kurniawan Arif Maspul

Publisher: Literasi Nusantara Abadi Grup

Published: 2023-05-08

Total Pages: 136

ISBN-13: 6238246324

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Coffee is more than just a drink. It’s a ritual, a source of comfort, and a way to connect. And for those passionate about coffee, there’s nothing quite like the experience of roasting your own beans. But specialty coffee roasting is more than just a technical skill. It’s an art and a science, a way to express creativity, connect with the world, and positively impact the environment and the people who produce the coffee we love. This is the message of “The Roaster’s Manifesto,” a book that goes beyond the basics of coffee roasting to explore its more profound meaning and potential. The book covers everything from the history of coffee roasting to the business and entrepreneurship of starting a specialty coffee roasting business. But it goes beyond that, exploring the art and science of coffee roasting in an inspiring and profound way.

You Should Test That
You Should Test That

Author: Chris Goward

Publisher: John Wiley & Sons

Published: 2012-12-21

Total Pages: 389

ISBN-13: 1118463838

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Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.

Achieving Excellence Through Customer Service
Achieving Excellence Through Customer Service

Author: John Tschohl

Publisher: AudioInk

Published: 2011-09-22

Total Pages: 454

ISBN-13: 1613391692

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If you’ve heard and read all you want to know about how bad service is in the world and how important service is to customers and to your bottom line, you may be ready for a little action. After many recent articles and books dealing with the need for quality service, few business managers remain unconvinced. Many, however, remain unequipped to express their commitment in action. The mission of this book is to equip the already convinced to implement the already proved: service is a strategy as powerful as marketing and as potent as a quality product itself in the ongoing effort to realize the full profit potential of a company. This book gives you detailed, step-by-step knowledge that you can use in establishing profitable customer service strategies. The profit-producing capability of an organization derives from impressions made by all employees on the organization’s customers. The means of creating these impressions are the quality and efficacy of the product or service that the employees sell: the quality, accuracy, dependability, and speed of their service — and the warmth of their human relationships with customers. Training and motivation for people who actually deliver service and how-to-do-it implementation instructions are the twin I-beams supporting the substance of this book. They are: The reason this book was written. The features that distinguish this book from other books on service. Among key benefits to readers of this book are: Hands-on ideas, skills, and techniques that can be used immediately. Knowledge about shaping employee attitudes, a powerful competitive force moving a firm toward greater market share, customer loyalty, and profitability.

"Branded: The Art and Science of Building an Unforgettable Identity"

Author: Bezalel Gidey

Publisher: Bezalel Gidey

Published:

Total Pages: 15

ISBN-13:

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"Branded: The Art and Science of Building an Unforgettable Identity" is a captivating exploration into the world of branding and its profound impact on businesses and individuals alike. In this thought-provoking book, readers will delve into the artistry and strategic methodology behind creating a brand that leaves an indelible mark on the minds of consumers. Drawing on real-world examples and expert insights, "Branded" demystifies the branding process, revealing the intricate interplay between design, messaging, and emotional resonance. From crafting a compelling brand story to establishing a distinct visual identity, readers will gain invaluable knowledge on how to cultivate a brand that stands out from the competition and resonates with target audiences. But branding is not solely about aesthetics—it's a holistic approach that encompasses every touchpoint a brand has with its audience. This book goes beyond the surface level, delving into the science behind brand psychology, consumer perception, and the power of storytelling. By understanding the psychology behind branding, readers will uncover the secrets to forging deep connections with consumers and fostering brand loyalty that lasts a lifetime. Whether you're an entrepreneur, marketer, or simply curious about the world of branding, "Branded" serves as an indispensable guide. Packed with practical tips, case studies, and exercises, it equips readers with the tools and knowledge needed to craft an unforgettable brand that resonates with authenticity and leaves an indelible mark in today's ever-evolving marketplace. Prepare to embark on a transformative journey that will forever change the way you perceive and approach the art of branding.

Customer Service
Customer Service

Author: Robert W. Lucas

Publisher:

Published: 2009

Total Pages: 544

ISBN-13: 9780071277501

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"Customer Service, 4/e" by Lucas features how-to topics for the customer service professional. It covers the concepts and skills needed for success in business careers, including listening techniques, verbal and nonverbal communication, and use of technology. Emphasis is given to dealing with customer service problems and how to handle conflicts and stress. Insights and tips are also provided for customer service supervisory personnel