The Analytics Sandwich

The Analytics Sandwich

Author: Bernardo Almada-Lobo

Publisher: LTPlabs

Published: 2024-05-16

Total Pages: 180

ISBN-13: 9893357381

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In "The Analytics Sandwich", the authors advocate a departure from traditional intuition-based decision-making to embrace the power of advanced analytics and artificial intelligence. This book introduces the Analytics Sandwich framework, emphasizing the integration of intuition and analytics for effective decision-making in a complex, dynamic world. Through diverse use cases, readers witness the transformative potential of advanced analytics, encouraging a shift from conventional tactics. The structured approach outlined in the book empowers leaders to identify high-value analytics projects aligned with strategic goals and manage them effectively. Ultimately, "The Analytics Sandwich" serves as a practical guide for executives and leaders to strategically leverage data, ensuring that every critical decision is informed and enhanced by analytics.


The Analytics Revolution

The Analytics Revolution

Author: Bill Franks

Publisher: John Wiley & Sons

Published: 2014-09-16

Total Pages: 304

ISBN-13: 1118976762

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Lead your organization into the industrial revolution of analytics with The Analytics Revolution The topics of big data and analytics continue to be among the most discussed and pursued in the business world today. While a decade ago many people still questioned whether or not data and analytics would help improve their businesses, today virtually no one questions the value that analytics brings to the table. The Analytics Revolution focuses on how this evolution has come to pass and explores the next wave of evolution that is underway. Making analytics operational involves automating and embedding analytics directly into business processes and allowing the analytics to prescribe and make decisions. It is already occurring all around us whether we know it or not. The Analytics Revolution delves into the requirements for laying a solid technical and organizational foundation that is capable of supporting operational analytics at scale, and covers factors to consider if an organization is to succeed in making analytics operational. Along the way, you'll learn how changes in technology and the business environment have led to the necessity of both incorporating big data into analytic processes and making them operational. The book cuts straight through the considerable marketplace hype and focuses on what is really important. The book includes: An overview of what operational analytics are and what trends lead us to them Tips on structuring technology infrastructure and analytics organizations to succeed A discussion of how to change corporate culture to enable both faster discovery of important new analytics and quicker implementation cycles of what is discovered Guidance on how to justify, implement, and govern operational analytics The Analytics Revolution gives you everything you need to implement operational analytic processes with big data.


Marketing Analytics

Marketing Analytics

Author: Robert W. Palmatier

Publisher: Bloomsbury Publishing

Published: 2022-03-24

Total Pages: 432

ISBN-13: 135031840X

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Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful marketing professional operating today. Authored by world-leading authorities in the field, Marketing Analytics provides a thoroughly contemporary overview of marketing analytics and coverage of a wide range of cutting edge data analytics techniques. It offers a powerful framework, organising data analysis techniques around solving four underlying marketing problems: the 'First Principles of Marketing'. In this way, it offers an action-oriented, applied approach to managing marketing complexities and issues, and a sound grounding in making effective decisions based on strong evidence. It is supported by vivid international cases and examples, and applied pedagogical features. The companion website offers comprehensive classroom instruction slides, videos including walk throughs on all the examples and methods in the book, data sets, a test bank and a solution guide for instructors.


Sports Analytics

Sports Analytics

Author: Benjamin C. Alamar

Publisher: Columbia University Press

Published: 2024-05-28

Total Pages: 219

ISBN-13: 023155589X

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Data and analytics have the potential to provide sports organizations with a competitive advantage both on and off the field. Yet even as the use of analytics in sports has become commonplace, teams regularly find themselves making big investments without significant payoff. This book is a practical, nontechnical guide to incorporating sports data into decision making, giving leaders the knowledge they need to maximize their organization’s investment in analytics. Benjamin C. Alamar—a leading expert who has built high-performing analytics groups—surveys the current state of the use of data in sports, including both specifics around the tools and how to deploy them most effectively. Sports Analytics offers a clear, easily digestible overview of data management, statistical models, and information systems and a detailed understanding of their vast possibilities. It walks readers through the essentials of understanding the value of different types of data and strategies for building and managing an analytics team. Throughout, Alamar illustrates the value of analytics with real-world examples and case studies from both the sports and business sides. Sports Analytics has guided a range of sports professionals to success since its original publication in 2013. This second edition adds examples and strategies that focus on using data on the business side of a sports organization, provides concrete strategies for incorporating different types of data into decision making, and updates all discussions for the rapid technological developments of the last decade.


The Philosophy of Being in the Analytic, Continental, and Thomistic Traditions

The Philosophy of Being in the Analytic, Continental, and Thomistic Traditions

Author: Joseph P. Li Vecchi

Publisher: Bloomsbury Publishing

Published: 2020-10-01

Total Pages: 209

ISBN-13: 1350103349

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This book provides a discussion of the philosophy of being according to three major traditions in Western philosophy, the Analytic, the Continental, and the Thomistic. The origin of the point of view of each of these traditions is associated with a seminal figure, Gottlob Frege, Immanuel Kant, and Thomas Aquinas, respectively. The questions addressed in this book are constitutional for the philosophy of being, considering the meaning of being, the relationship between thinking and being, and the methods for using thought to access being. On the one hand, the book honors diversity and pluralism, as it highlights how the three traditions may be clearly and distinctly differentiated regarding the philosophy of being. On the other hand, it honors a sense of solidarity and ecumenism, as it demonstrates how the methods and focal points of these traditions constitute, and continue to shape, the development of Western philosophy. This book contributes toward an essential overview of Western metaphysics and will be of particular interest to those working in the history of philosophy and in the philosophy of being.


Alteryx Designer: The Definitive Guide

Alteryx Designer: The Definitive Guide

Author: Joshua Burkhow

Publisher: "O'Reilly Media, Inc."

Published: 2023-11-15

Total Pages: 560

ISBN-13: 1098107470

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Analytics projects are frequently long, drawn-out affairs, requiring multiple teams and skills to clean, join, and eventually turn data into analysis for timely decision-making. Alteryx Designer changes all of that. With this low-code, self-service, drag-and-drop workflow platform, new and experienced data and business analysts can deliver results in hours instead of weeks. This practical book shows you how to master all areas of Alteryx Designer quickly. Author and Alteryx ACE Joshua Burkhow starts with the basics of building a workflow, then introduces more than 200 tools for working with intermediate and advanced analytics functionality. With Alteryx Designer's all-in-one toolkit, you'll migrate from legacy analytics software or Excel with ease. Ready to work with data quickly and efficiently? This guide gets you started. Learn the fundamentals of cleaning, prepping, and analyzing data with Alteryx Designer Install, navigate, and quickly become competent with the Alteryx Designer layout and functionality Construct accurate, performant, reliable, and well-documented workflows that automate business processes Learn intermediate techniques using spatial analytics, reporting, and in-database tools Dive into advanced Alteryx capabilities, including predictive and machine learning tools Get introduced to the entire Alteryx Analytic Process Automation (APA) Platform


The Giant Jam Sandwich

The Giant Jam Sandwich

Author: John Vernon Lord

Publisher: HarperCollins

Published: 2015-08-11

Total Pages: 34

ISBN-13: 054466423X

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In this funny and zany picture book, villagers make a giant jam sandwich to trap the wasps that have invaded their town. It's a dark day for Itching Down. Four million wasps have just descended on the town, and the pests are relentless! What can be done? Bap the Baker has a crazy idea that just might work. Young readers will love this lyrical, rhyming text as they watch the industrious citizens of Itching Down knead, bake, and slather the biggest wasp trap there ever was! Don't miss this classic funny read-aloud picture book!


Guide to Software Systems Development

Guide to Software Systems Development

Author: Clive Rosen

Publisher: Springer Nature

Published: 2020-04-06

Total Pages: 208

ISBN-13: 3030397300

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This book argues that the key problems of software systems development (SSD) are socio-technical rather than purely technical in nature. Software systems are unique. They are the only human artefacts that are both intangible and determinant. This presents unprecedented problems for the development process both in determining what is required and how it is developed. Primarily this is a problem of communications between stakeholders and developers, and of communications within the development team. Current solutions are not only inadequate in expressing the technical problem, they also evade the communications problems almost entirely. Whilst the book addresses the theoretical aspects of the process, its fundamental philosophy is anchored in the practical problems of everyday software development. It therefore offers both a better understanding of the problems of SSD and practical suggestions of how to deal with those problems. It is intended as a guide for practising IT project managers, particularly those who are relatively new to the position or do not have a strong IT development background. The book will also benefit students in computing and computer-related disciplines who need to know how to develop high quality systems. Software systems development (particularly of large projects) has a notoriously poor track record of delivering projects on time, on budget, and of meeting user needs. Proponents of software engineering suggest that this is because too few project managers actually comply with the disciplines demanded of the process. It is time to ask the question, if this is the case, why might this be? Perhaps instead, it is not the project managers who are wrong, but the definition of the process. The new understanding of the SSD presented here offers alternative models that can help project managers address the difficulties they face and better achieve the targets they are set. This book argues that time is up for the software engineering paradigm of SSD and that it should be replaced with a socio-technical paradigm based on open systems thinking.


The Modern Business Data Analyst

The Modern Business Data Analyst

Author: Dominik Jung

Publisher: Springer Nature

Published: 2024

Total Pages: 312

ISBN-13: 3031599071

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This book illustrates and explains the key concepts of business data analytics from scratch, tackling the day-to-day challenges of a business data analyst. It provides you with all the professional tools you need to predict online shop sales, to conduct A/B tests on marketing campaigns, to generate automated reports with PowerPoint, to extract datasets from Wikipedia, and to create interactive analytics Web apps. Alongside these practical projects, this book provides hands-on coding exercises, case studies, the essential programming tools and the CRISP-DM framework which you'll need to kickstart your career in business data analytics. The different chapters prioritize practical understanding over mathematical theory, using realistic business data and challenges of the Junglivet Whisky Company to intuitively grasp key concepts and ideas. Designed for beginners and intermediates, this book guides you from business data analytics fundamentals to advanced techniques, covering a large number of different techniques and best-practices which you can immediately exploit in your daily work. The book does not assume that you have an academic degree or any experience with business data analytics or data science. All you need is an open mind, willingness to puzzle and think mathematically, and the willingness to write some R code. This book is your all-in-one resource to become proficient in business data analytics with R, equipped with practical skills for the real world.


Emerging Methods in Predictive Analytics: Risk Management and Decision-Making

Emerging Methods in Predictive Analytics: Risk Management and Decision-Making

Author: Hsu, William H.

Publisher: IGI Global

Published: 2014-01-31

Total Pages: 447

ISBN-13: 1466650648

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Decision making tools are essential for the successful outcome of any organization. Recent advances in predictive analytics have aided in identifying particular points of leverage where critical decisions can be made. Emerging Methods in Predictive Analytics: Risk Management and Decision Making provides an interdisciplinary approach to predictive analytics; bringing together the fields of business, statistics, and information technology for effective decision making. Managers, business professionals, and decision makers in diverse fields will find the applications and cases presented in this text essential in providing new avenues for risk assessment, management, and predicting the future outcomes of their decisions.