Black Enterprise

Black Enterprise

Author:

Publisher:

Published: 1986-03

Total Pages: 76

ISBN-13:

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BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.


Black Enterprise

Black Enterprise

Author:

Publisher:

Published: 1989-03

Total Pages: 88

ISBN-13:

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BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.


Hospitality Marketing

Hospitality Marketing

Author: David Bowie

Publisher: Routledge

Published: 2007-03-30

Total Pages: 364

ISBN-13: 1136398287

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Hospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry. Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages, as would the hospitality marketing manager: * BEFORE customers visit the hotel / restaurant, the marketing task is to research the market, manage customer expectations and motivate trial purchase through product / service development, pricing, location, distribution and marketing communication. * DURING the service encounter, the task is to meet or exceed customer expectation by managing the physical evidence, service processes and employee behaviour. * AFTER the service encounter, the task is to audit quality and customer satisfaction, and promote a longer term mutually beneficial relationship with customers through relationship marketing initiative. Hospitality Marketing is a complete learning resource, with real-life examples, case studies and exercises in the text, plus an accompanying website which provides solutions to the exercises, further case studies and links to relevant sites to support both students and lecturers.


Business Travel Management Strategies

Business Travel Management Strategies

Author: Annette Rocholl

Publisher: diplom.de

Published: 2012-11-02

Total Pages: 130

ISBN-13: 3842842007

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Inhaltsangabe:Introduction: During a rail or airplane trip on an early midweek s morning men in suits working on their laptops or reading the latest newspaper are a common scene. This might lead to the assumption that business travellers are important customers to the tourism and travel industry and companies spend large sums on the trips of their employees. Indeed this impression can be proven right. Such 30-40% of all travel in Germany is business driven. In average companies spent 3,9% up to 5% of their yearly indirect cost on business travel. In a globalized market business travel is important and necessary for companies. It is an investment which influences the performance of a company positively if applied correctly. However as for every investment costs are attached which need to be validated upon their necessity and their cost-benefit ratio. Furthermore for business travel aspects like security, work time, employee wellbeing and other factors must be considered to increase the positive outcome for the company. There is a clear requirement for business travel and its management which will be explained in more detail during this thesis. However still many companies are not aware of the cost factor of business travel. Even if certain awareness has been established often still no clear strategy is in place to improve the value for money and avoid yearly cost increases. To create such a strategy it is necessary to have a good understanding of the travel industry, their relevant players and the companies travel structure. Motivation: Business travel management i.e. the professional organisation of business travel has just developed during the last 50 years. Globalisation and development of transportation caused a quick increase during the last years of the business travel industry. In 2008 German companies spend 46.6 billion Euros on business travel. The strategic management of business travel requirements however is still not common in every company. Though scientific, universal literature about business travel management is limited. Only a small number of authors give directions upon how to implement a complete travel management system in a company. In many cases the available theoretical literature has no practical tips for users. On the other hand there are many white papers, studies and articles available which are up to date, give practical tips, however only refer to one aspect of the travel process. This implies that inexperienced [...]