The Advertising Statistics Yearbook 2008
Author: Advertising Association (Great Britain)
Publisher:
Published: 2008-06
Total Pages: 288
ISBN-13: 9781841162089
DOWNLOAD EBOOKThis yearbook offers an exhaustive compilation of UK advertising data.
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Author: Advertising Association (Great Britain)
Publisher:
Published: 2008-06
Total Pages: 288
ISBN-13: 9781841162089
DOWNLOAD EBOOKThis yearbook offers an exhaustive compilation of UK advertising data.
Author: International Monetary Fund. Statistics Dept.
Publisher: International Monetary Fund
Published: 2008-11-11
Total Pages: 963
ISBN-13: 1589067525
DOWNLOAD EBOOKThe International Financial Statistics Yearbook, usually published in September, contains available annual data covering 12 years for countries appearing in the monthly issues of IFS. The IFS service is the standard source of international financial statistics. Additional time series in country tables and some additional tables of area and world aggregates are included in the Yearbook.
Author: International Monetary Fund. Statistics Dept.
Publisher: International Monetary Fund
Published: 2008-12-03
Total Pages: 1745
ISBN-13: 1589067533
DOWNLOAD EBOOKThe BOPS Yearbook, usually published in December, contains balance of payments statistics for most of the world, compiled in accordance with the IMF’s Balance of Payments Manual. Part 1 includes aggregate as well as detailed information in the form of analytical and standard component presentations for countries. Part 2 provides tables of data, featuring area and world totals of balance of payments components and aggregates. Part 3 presents descriptions of methodologies, compilation practices, and data sources used by individual member countries in compiling their balance of payments and international investment position statistics.
Author: Advertising Association (Great Britain)
Publisher:
Published: 2002
Total Pages: 249
ISBN-13: 9781841161150
DOWNLOAD EBOOKAuthor: Gillian Doyle
Publisher: SAGE
Published: 2013-04-17
Total Pages: 377
ISBN-13: 1446291340
DOWNLOAD EBOOK"Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector." - Lucy Küng, Oxford University and Jonkoping University "A wide-ranging, accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright, audience demand and public policy." - Chris Bilton, University of Warwick "An excellent textbook on media economics, which takes into account the full complexity of the subject matter in the context of structural, technological and creative transformations that characterise digital media." - Milan Todorovic, London Metropolitan University With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries. Exploring themes such as innovation, digital multi-platform developments, the emerging importance of networks, branding and segmentation of market demand, strategies of risk-spreading, maximizing value within content, intermediation and rights management, corporate expansion and advertising, this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets. Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand. This is essential reading for students of media economics, media management, media policy and courses across the cultural and creative industries.
Author: Barry Smart
Publisher: SAGE Publications
Published: 2010-03-25
Total Pages: 265
ISBN-13: 1847870503
DOWNLOAD EBOOKElectronic Inspection Copy available for instructors here What factors are contributing to the continuing growth in consumption of goods and services? At what point do the costs associated with consumerism begin to call our way of life into question? How are the problems of resource depletion, waste and pollution, and environmental impact being addressed? What is to be done about the consequences of our all-consuming way of life? Ever-increasing consumption and a relentless pursuit of growth in output are the twin pillars on which the modern economy and contemporary social life rest. But the consumer way of life is globally unsustainable. We can't all live the consumer dream. This comprehensive, lively and informative book will quickly be recognized as a benchmark in the field. It brings together a huge set of resources for thinking about the development of consumer culture, its defining features, and global consequences. Adept in handling a complex range of classical and contemporary theoretical sources, the book draws on an impressive range of comparative material and provides a variety of contemporary examples to inform and enhance understanding of our consuming way of life. Smart writes with verve and feeling and has produced a stimulating book that enlarges our understanding of consumer culture and provides a timely critical analysis of its consequences. Clear, engaging, and original this book will be essential reading for all those interested in and concerned about our global culture of consumption including researchers and students in sociology, politics, cultural studies, economics, and social geography.
Author: Chris Hackley
Publisher: SAGE Publications
Published: 2010-03-03
Total Pages: 361
ISBN-13: 1849201463
DOWNLOAD EBOOKThis bestselling text offers a new synthesis of literature, theory, practice, and research in advertising and promotion. It brings together the managerial focus of advertising and agency operations with a consumer cultural focus on the social and ethical role of advertising. The Second Edition provides a stronger focus on integrated marketing communications and the promotional mix, more coverage of e-marketing and social media, and a focus on the implications for advertising of the continuing changes in the media infrastructure and the new media funding models emerging. Packed with case studies and first-hand examples gathered from leading international advertising agencies, Chris Hackley succeeds in providing a lively and stimulating introduction to the rapidly evolving advertising environment.
Author: Helen Powell
Publisher: Routledge
Published: 2013-09-13
Total Pages: 260
ISBN-13: 1134718926
DOWNLOAD EBOOKThis book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.
Author: Advertising Association (Great Britain)
Publisher:
Published: 2007
Total Pages:
ISBN-13:
DOWNLOAD EBOOKAuthor: Lu, Wu
Publisher: IGI Global
Published: 2015-07-24
Total Pages: 357
ISBN-13: 146668528X
DOWNLOAD EBOOKInterorganizational cooperation between partners, markets, and business leaders is an important facet of business and maintaining organizational competitiveness. Understanding how to effectively collaborate with partners in other organizations is an important skill for the success of all parties. Information Acquisitions and Sharing through Inter-Organizational Collaboration: Impacts of Business Performance in China discusses the effectiveness and impact of trust, e-business diffusion, and organizational processes on business performance in cooperative scenarios. Incorporating data from over 500 organizations in China’s manufacturing sector, this book is an essential reference for business leaders, CEOs, senior managers, and all other members of organizations seeking to better collaborate with their partners.