The Adobe Photoshop Lightroom CC Book for Digital Photographers

The Adobe Photoshop Lightroom CC Book for Digital Photographers

Author: Scott Kelby

Publisher: New Riders

Published: 2015-04-25

Total Pages: 1281

ISBN-13: 0133979873

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Since Lightroom 1.0 first launched, Scott’s Kelby’s The Adobe Photoshop Lightroom Book for Digital Photographers has been the world’s #1 bestselling Lightroom book (it has been translated into a dozen different languages), and in this latest version for Lightroom 6, Scott uses his same award-winning, step-by-step, plain-English style and layout to make learning Lightroom easy and fun. Scott doesn’t just show you which sliders do what (every Lightroom book will do that). Instead, by using the following three simple, yet brilliant, techniques that make it just an incredible learning tool, this book shows you how to create your own photography workflow using Lightroom: • Throughout the book, Scott shares his own personal settings and studio-tested techniques. Each year he trains thousands of Lightroom users at his live seminars and through that he’s learned what really works, what doesn’t, and he tells you flat out which techniques work best, which to avoid, and why. • The entire book is laid out in a real workflow order with everything step by step, so you can begin using Lightroom like a pro from the start. • What really sets this book apart is the last chapter. This is where Scott dramatically answers his #1 most-asked Lightroom question, which is: “Exactly what order am I supposed to do things in, and where does Photoshop fit in?” You’ll see Scott’s entire start-to-finish Lightroom 6 workflow and learn how to incorporate it into your own workflow. • Plus, this book includes a downloadable collection of some of the hottest Lightroom Develop module presets to give you a bunch of amazing effects with just one click! Scott knows firsthand the challenges today’s digital photographers are facing, and what they want to learn next to make their workflow faster, easier, and more fun. He has incorporated all of that into this major update for Lightroom 6. It’s the first and only book to bring the whole process together in such a clear, concise, and visual way. Plus, the book includes a special chapter on integrating Adobe Photoshop seamlessly right into your workflow, and you’ll learn some of Scott’s latest Photoshop portrait retouching techniques and special effects, which take this book to a whole new level. There is no faster, more straight to the point, or more fun way to learn Lightroom than with this groundbreaking book.


The Adobe Photoshop Book for Digital Photographers for Versions CS6 and CC

The Adobe Photoshop Book for Digital Photographers for Versions CS6 and CC

Author: Scott Kelby

Publisher: Pearson Education

Published: 2013

Total Pages: 506

ISBN-13: 0321933842

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Presents a step-by-step handbook covering the principles and techniques of the digital photography editing process using Adobe Photoshop for CS6 and CC, describing everything from color correction and digital body-sculpting to organization and output.


Advertising Research

Advertising Research

Author: Joel Davis

Publisher: Pearson

Published: 2012

Total Pages: 0

ISBN-13: 9780132128322

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In order to become a successful advertising professional, it's important to understand the importance of research. Advertising Research: Theory & Practice shows readers how research helps advertisers make the best decisions in regards to strategy, target audiences, and creativity in a complex consumer and media environment. KEY TOPICS: The Nature and Process of Research; Research Ethics; Secondary Research; Sampling; Collecting Qualitative Insights; Focus Groups; Analysis of Qualitative Data; Data Collection through Observation: Human and Automated; Data Collection through Observation: Biometrics; Survey Research; Measurement; Asking Questions; Questionnaire Design; Experiments; Quantitative Data Analysis: Descriptive Statistics; Quantitative Data Analysis: Inferential Statistics; Segmentation; Brand Maps; Concept and Benefit Testing; Post-Production Advertising Testing and Optimization; Presenting Research MARKET: For professionals looking to increase their advertising knowledge and skills.


Adobe Photoshop 2020 for Photographers

Adobe Photoshop 2020 for Photographers

Author: Martin Evening

Publisher: Routledge

Published: 2020-12-30

Total Pages: 805

ISBN-13: 1000259919

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Adobe Photoshop 2020 for Photographers by acclaimed digital imaging professional Martin Evening has been revamped to include detailed instruction for all of the updates to Photoshop on Adobe’s Creative Cloud, including significant new features such as Cloud document saving, the new Content-Area Fill and the Texture slider and Depth Range Mask for Camera Raw. This guide covers all the tools and techniques photographers and professional image editors need to know when using Photoshop, from workflow guidance to core skills to advanced techniques for professional results. Using clear, succinct instruction and real world examples, this guide is the essential reference for Photoshop users. The accompanying website has been updated with new sample images, tutorial videos, and bonus chapters.


Real World Adobe Photoshop CS4 for Photographers

Real World Adobe Photoshop CS4 for Photographers

Author: Conrad Chavez

Publisher: Peachpit Press

Published: 2008-12-11

Total Pages: 1017

ISBN-13: 0132104555

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This edition of Real World Photoshop is more tightly focused for the needs and demands of the professional digital photographers. From acquiring images to using an efficient processing workflow to maintaining image quality and final output quality all within the powerful feature set of Adobe Photoshop CS4 and Photoshop Extended CS4. Coverage of new features includes: live, non-destructive corrections in the Adjustments panel, re-editable, feathered, density controlled masks, enhanced auto-align, auto blend, 360 degree panoramas, and more. The book's new focus helps readers understand the core workflow tasks, main print and web output options as well as the commercial printing information necessary to hand off images for prepress. Essentials information on file formats, color settings, image adjustment fundamentals, sharpness, detail, noise reduction, and image storage and output is also included. Photoshop Extended is covered where it relates specifically to photographers.


The Adobe Photoshop Book for Digital Photographers

The Adobe Photoshop Book for Digital Photographers

Author: Scott Kelby

Publisher: New Riders

Published: 2023-04-28

Total Pages: 869

ISBN-13: 0137357583

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Are you ready for an amazing new edition of the Photoshop book that breaks all the rules? Scott Kelby, Editor and Publisher of Photoshop User magazine—and the #1 best-selling photography techniques author—once again takes this book to a whole new level as he uncovers more of the latest, most important, and most useful Adobe Photoshop techniques for photographers. This update to his award-winning, record-breaking book does something for digital photographers that has never been done before—it cuts through the bull and shows you exactly “how to do it.” It's not a bunch of theory; it doesn't challenge you to come up with your own settings or figure it out on your own. Instead, Scott shows you step by step the exact techniques used by today's cutting-edge photographers, and best of all, he shows you flat-out exactly which settings to use, when to use them, and why. That's why editions of this book are widely used as the official study guide in photography courses at colleges and universities around the world. The photographer's workflow in Photoshop has evolved greatly over time and, in the latest edition of this book, you'll learn how to leverage Photoshop's new AI-powered masking features and how to spend less time on boring production tasks, so you can spend more time being creative. Plus, you'll learn: The most useful retouching techniques for photographers, such as how to make “impossible” selections, like wind-blown hair (it's easy, once you know the secrets), and how to use layers like a pro. The sharpening techniques the pros really use. The pros' tricks for fixing the most common photo problems fast! How to seamlessly remove distracting things from your images. How to make the most of Camera Raw and when to work it into your workflow, even if you never shoot in RAW—it works great on JPEGs and TIFFs, too. The latest Photoshop special effects for photographers (there's a whole chapter just on these!). A host of shortcuts, workarounds, and slick “insider” tricks to help you get twice the work done in half the time. You also get four online bonus chapters with even more content, along with the images used in the book, for download, so you can follow right along. If you're ready to learn all the “tricks of the trade”—the same ones that today's leading pros use to correct, edit, retouch, and sharpen their work—then you're holding the book that will do just that.


Adobe Photoshop CS6 Digital Classroom

Adobe Photoshop CS6 Digital Classroom

Author: Jennifer Smith

Publisher: John Wiley & Sons

Published: 2012-06-06

Total Pages: 450

ISBN-13: 1118238249

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A complete training package on the newest version of Photoshop! The Digital Classroom series combines a full-color book with a full-featured DVD, resulting in a complete training package written by expert instructors. Photoshop is the industry standard for image editing, and this guide gets photographers, commercial designers, web developers, fine artists, and serious hobbyists up to speed on the newest version. It includes 13 self-paced lessons that allow you to progress at your own speed, with complete lesson files and tutorials on the DVD. Topics include Camera RAW, masks and layers, retouching, and much more. A self-paced way to learn the newest version of Photoshop, the essential image-editing software used by professional photographers, web developers, and graphic designers Features full-color, step-by-step instructions in the book plus additional tutorials and lesson files on the DVD Developed by a team of Adobe Certified Instructors and Photoshop experts who have created many of the official training titles for Adobe Systems Covers Adobe Bridge, Camera RAW, masks and layers, painting and retouching, and selections and layers, taking you through basic and intermediate-level topics Photoshop CS6 Digital Classroom is like having your own personal tutor teaching you the newest version of Photoshop. Note: DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.


The Adobe Photoshop Book for Digital Photographers (Covers Photoshop CS6 and Photoshop CC)

The Adobe Photoshop Book for Digital Photographers (Covers Photoshop CS6 and Photoshop CC)

Author: Scott Kelby

Publisher: Peachpit Press

Published: 2013-06-13

Total Pages: 506

ISBN-13: 0133440109

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Scott Kelby, Editor and Publisher of Photoshop User magazine–and the best-selling photography book author in the world today–once again takes this book to a whole new level as he uncovers more of the latest, most important, and most useful Adobe Photoshop techniques for digital photographers. This update to his award-winning, record-breaking book does something for digital photographers that’s never been done before–it cuts through the bull and shows you exactly “how to do it.” It’s not a bunch of theory; it doesn’t challenge you to come up with your own settings or figure it out on your own. Instead, Scott shows you step by step the exact techniques used by today’s cutting-edge digital photographers, and best of all, he shows you flat-out exactly which settings to use, when to use them, and why. That’s why the previous editions of this book are widely used as the official study guide in photography courses at colleges and universities around the world. LEARN HOW THE PROS DO IT Each year, Scott trains thousands of professional photographers on how to use Photoshop, and almost without exception they have the same questions, the same problems, and the same challenges–and that’s exactly what he covers in this book. You’ll learn: The sharpening techniques the pros really use. The pros’ tricks for fixing the most common digital photo problems fast! The step-by-step setup for getting what comes out of your printer to match exactly what you see onscreen. How to process HDR (High Dynamic Range) images using Merge to HDR Pro. How to master Photoshop’s Content-Aware features. How to use Photoshop’s video editing features to make movies from your DSLR videos. How to process RAW images like a pro (plus how to take advantage of all the new Camera Raw features in CS6 and Creative Cloud!). The latest Photoshop special effects for photographers (there’s a whole chapter just on these!). A host of shortcuts, workarounds, and slick “insider” tricks to send your productivity through the roof! Plus, Scott includes a special bonus chapter with his own workflow, from start to finish, and each chapter ends with a Photoshop Killer Tips section, packed with time-saving, job-saving tips that make all the difference. If you’re a digital photographer, and if you’re ready to learn all the “tricks of the trade”–the same ones that today’s leading pros use to correct, edit, sharpen, retouch, and present their work–then you’re holding the book that will do just that.