Examples include: 25 words that hurt your resume; A user-friendly Web site; ABCs of strategic public relations; CBAs of strategic public relations; Ad placement matters on the Web; Assessing your writing; Be a better manager; Business dining: Dos and donts; Convince vs. persuade; Crafting your resume; Cover letters that get attention; Fly with less turbulence; Getting you out there; iPod etiquette; Know your audiences; Know where you are headed!; Looking for a job; Making your Web site pop; Planning your business trip; Pack without wrinkles; Political advertising; Resolving client reluctance; Telephone and cell phone etiquette; That all important thank you note; The 30-3-30 Principle; The 3-Minute Drill; The dreaded social kiss; The elevator speech; The
This Book portrays God's calling of an Afro-American lad from the segregated Southern USA, in 1957, and elevated him and his wife, Dorothy, to become two of the most outstanding Black Pioneer Missionaries in World Missions, today! They have evangelized and planted churches in over 95 countries, and even more extensively, in the 23 countries where Christians in Action Missions has ministries. You will experience glimpes of fifty years of the Taylor's life and ministry, beginning with Elgin's call to missions in 1957, while in the USMarines. It Moves to their service as the First Black Missionaries to Japan, 1959-64; Elgin Pastored, studied Japanese, and attended The University of Maryland, earned his BA degree, and later earned his MTh in California. Dorothy, a high school teacher, taught at Okinawa Christian School and ran the youth ministry. They transferred to Nigeria, Africa, but due to a civil war, were evacuated to London, England, where they founded a Bible College, an Evangelical Church, and directed CinA's Europe, Africa, and India Ministries for 15 years. Returning to America,1980, they worked at the US Center for World Missions, Pasadena, CA with Dr Ralph Winters. In 1982, Elgin was elected CEO of CinA Missions International, (the only known Afro-American Director of a multi-ethnic, international, cross curtural ministry during this time). The book closes, with the spotlight on their present involvement in Ghana, West Africa, where they lead medical/outreach teams, build churches and schools, bore fresh water wells, and hold leadership seminars.They were appointed Chief and Queen Mother in the Broang Ahafo Region by the King, Ohmahene Okatakayie Kodom IV, in 2001. Today, they are blessed with much remaining fruit, in both the low places of the streets, to the palaces of Kings, to God be the Glory!
More ABCs of Strategic Communication -- Supplement to The ABCs is a prime example of quintessential teamwork. Like The ABCs, it is the go-to source for marketing and other strategic communication terms. Both ABCs represent the accomplishments of an incredibly talented team of outstanding strategic communication practitioners and counselors led by the commitment and dedication of senior editor Amy Ovsiew. Amy headed a team of nose-to-the-grindstone researchers and persuasive strategic writers and an award-winning graphics specialist. Together, we took a concept, honed it and produced major desk-top (computer) references that reviewers believe are standards for the industry -- the many disciplines that comprise the strategic communication professions. It all began when the first edition's senior editor Katie Hardesty raised the question, ?Wouldn't it be great if there were a book of terms all communicators would find valuable?? That ?outside-the-box? thinking, which included the unique approach of interspersing relationship marketing terms, tips and techniques throughout, has evolved into The ABCs of Strategic Communication and More ABCs. Like their companion The Public Relations Practitioner's Playbook for (all) Strategic Communicators (AuthorHouse - 2013), The ABCs books are jargon free and jam packed with communication ideas that work. What started as a 48-page booklet has grown to a combined 1, 100 pages because the communication professions are so integrated and dependent on one another. The companion CD-ROM contains all of the 282 tips and techniques plus three supplemental strategic communication PowerPoints
The AIDS epidemic, a staggering challenge by any measure, becomes more complex every year. The global response to this epidemic has taken many forms, with information and communication playing an important role in most initiatives./-//-/According to the authors of this important book, strategic communication is a promising response to the HIV/AIDS epidemic since it combines a series of important elements and is designed to stimulate positive and measurable behavior change. After describing the key principles of this strategy, the authors elaborate on a wide range of important issues including:/-//-/ - The importance of advocacy and community mobilization/-/ - Comprehensive approaches to prevention and the use of communication in reducing stigma/-/ - Communication programs for a wide range of specific audiences including injecting drug users, men having sex with men, and people living in refugee settings/-/ - The role of communication in support of clinical and social services/-/ - The care and support of orphans and other vulnerable children/-/ - Selected communication approaches with considerable potential including entertainment-education, telephone hotlines and digital communication/-//-/In the last chapter, the authors outline some of the emerging challenges in combating HIV/AIDS while the appendix provides sources of further information and training courses.
Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.
The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields. This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework.
Strategic Communications: Cases in Marketing, Public Relations, Advertising and Media provides a collection of 13 comprehensive, contemporary case studies for use in Advertising, Marketing, PR and Media courses with a focus on Australia, New Zealand and the wider Asia Pacific region. In the past it has been the norm for these disciplines to remain distinct entities. However, with growing recognition and emergence of the all encompassing theme of communication in the contemporary business arena, modern professionals need to be skilled in all these communication related areas. Edited by an expert multi-disciplinary group of communications specialists, Strategic Communications will help lecturers provide their students with a solid grounding in the theoretical and practical aspects of contemporary business communication practices.
From Burton Kaplan, speechwriter to America's top executives, here is a unique book on communicating for managers that is strategy-based, telling when to communicate, when not to communicate, what format is the most appropriate, and of course, what to say.
