The a - Z of Massage Marketing

The a - Z of Massage Marketing

Author: Sabrina Tonneson

Publisher:

Published: 2018-11-24

Total Pages: 172

ISBN-13: 9781947125285

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4-in-1 VALUE PACKAGE - This massage marketing publication assembles four books, all of which detail techniques for streamlining your massage business, growing your clientele and selling more services.If your specialty lies in massage therapy, spa packages or energy healing, don't work like a slave for your business. Put your business to work for you. Earn more money in the massage and spa industry by adopting the prescriptions for success in this one-of-a-kind massage-mentoring guide to success. Every entrepreneur knows that the keys to sustainable prosperity and growth are a healthy curiosity and constant learning. This 4-book volume, The A -Z of Massage Marketing, is packed cover to cover with the earned wisdom of years of experience making a profitable enterprise out of the massage, spa and healing market. You have the gift of healing, it's time you had a healthy bottom-line. All you need do is embrace the easy-to-follow techniques contained in this book that's brimming with massage-mentoring and business coaching secrets, which will help you earn the money you deserve for the healing gifts so generously shared with your clientele. This book is a distillation of four massage business marketing books, all of which hinge on boosting profits, creating efficiency in your business model, and massaging your business into one that works for you, not the other way around. Add On Serenity explores techniques to up-sell clients with creative upgrades to earn more money. Sorry We're Booked delves into the world of low-cost or free marketing to broaden your reach and multiply your clientele. Ultimate Gift Card Sales Marketing Secrets adds another dimension of profit sources. Doubt Your Holiday Gift Card Sales builds your business.Combined, these four books are seamlessly brought together in a step-by-step prescription for business success. This is an indispensable tool for any entrepreneur to build a lucrative operation in the massage, spa and healing world. You have the magic touch; it's time to realize your true worth by learning the business coaching and massage-mentoring strategies that will earn you more money. Order The A - Z of Massage Marketing - How To Turn Your Business From Blah to Fabulous today. Don't delay prosperity a minute longer.


Senior Services Business

Senior Services Business

Author:

Publisher: Entrepreneur Press

Published: 2012-07-15

Total Pages: 811

ISBN-13: 161308224X

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Grab Your Share of Senior Care The senior population is multiplying by the millions! In fact, during the next 25 years, the senior population in America is expected to double—growing faster than the total population in every state. This means one thing—a tremendous opportunity for aspiring and compassionate entrepreneurs like you! From providing adult daycare or homecare to transportation or concierge needs, our experts cover today’s most requested services within the 65+ market. Learn, step by step, how to choose the right opportunity for you, legally and financially establish your business, acquire licenses and certifications, set policies and procedures, and much more! Plus, gain priceless insight, advice, and tips from practicing senior care professionals. Learn how to: Discover your specialty within one of six growing areas of interest— adult daycare, relocation services, homecare, transportation services, concierge, and travel service Design your business to suit your customers’ demographics and special needs Set your rates Create a support staff who will help you succeed Use effective marketing and advertising to get the word out Build valuable business partnerships that lead to referrals Plan for future growth A record number of seniors are seeking your help—start your senior care service today! The First Three Years In addition to industry specific information, you’ll also tap into Entrepreneur’s more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. • Pin point your target market • Uncover creative financing for startup and growth • Use online resources to streamline your business plan • Learn the secrets of successful marketing • Discover digital and social media tools and how to use them • Take advantage of hundreds of resources • Receive vital forms, worksheets and checklists • From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success. BONUS: Entrepreneur’s Startup Resource Kit! Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.


A Practical Guide to Holistic Health

A Practical Guide to Holistic Health

Author: Swami Rama

Publisher: Himalayan Institute Press

Published: 1999

Total Pages: 122

ISBN-13: 9780893891749

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Sri Swami Rama teaches that holistic health depends on answering two questions: "What is the purpose in life?" and "How are you going to achieve that purpose?" Each of us already possesses the tools to regulate our own well-being, but through the wisdom in this book you can learn how to achieve optimum clarity and health through cleansing and nourishing, exercise and stillness, and understanding your emotions. A Practical Guide to Holistic Health is the perfect book for those who feel stuck, or are simply looking to improve the quality of their lives in a holistic way.


Chair Massage

Chair Massage

Author: Patricia Holland

Publisher: Elsevier Health Sciences

Published: 2010-03-11

Total Pages: 256

ISBN-13: 0323025595

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Expand your practice and attract new clients with chair massage! A practical, visual guide to this rapidly growing field, Chair Massage helps you develop a basic routine and adapt to different clients and situations. Expert authors Patricia M. Holland, MC, LMT, and Sandra K. Anderson, BA, LMT, NCTMB, provide coverage of massage techniques, chair adjustment, body mechanics, and applying pressure, plus specific routines for the lower back, shoulders, neck/head, and arm/hand regions -- with full-color photographs clearly demonstrating each technique. A chapter on the business aspects of seated massage helps you market and manage your practice successfully. Full-color photographs and drawings clearly depict each technique. An Essentials of Practice chapter helps you translate your knowledge into revenue by addressing crucial topics such as determining target markets, job-related conditions, marketing methods, introductory letters, setting fees, drawing up contracts, and getting paid, and includes practical advice from practitioners who offer chair massage. Unique! Coverage of low back techniques includes specific techniques for treating low back pain, its causes, when to perform massage, and when it is contraindicated. Unique! A chapter on additional techniques and adaptations covers body regions such as the iliotibial band, gastrocnemius, pectorals, anterior neck muscles, and serratus anterior, plus situations such as clients in wheelchairs. Unique! A segment on closing the session describes positive ways to finalize a chair massage session, including use of percussion as a finishing technique, closing stretches, a post-treatment discussion, and helping the client off the chair. A Communications and Ethics chapter addresses important topics such as the ethical presentation of self, boundaries, communicating with clients about feedback, pre- and post-treatment interviews, and intake forms. A review of anatomy and kinesiology covers the specific information that you need to know in order make treatment decisions and perform routines. Coverage of traditional Chinese medicine points and channels gives you more techniques to use during chair massage practice. Sample dialogues provide examples of effective communication with clients during their sessions.


Business Mastery

Business Mastery

Author: Cherie Sohnen-Moe

Publisher: Lippincott Williams & Wilkins

Published: 2007-12-18

Total Pages: 0

ISBN-13: 9780962126574

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This best-selling business manual for wellness practitioners covers the major aspects of building and maintaining a successful practice. The all-new Fourth Edition is completely updated and includes information about how to effectively negotiate, keep up with the latest research, deal with difficult clients, increase career longevity, and attract first clients. Practical tools and tips teach how to market skills, work smarter, develop alliances through networking, fine-tune communication skills, and increase profits. This text is perfect for both practicing body workers and students as the road map that helps navigate the way to a highly successful and enjoyable career.


Communications & Ethics for Bodywork Practitioners

Communications & Ethics for Bodywork Practitioners

Author: Patricia M Holland

Publisher: F.A. Davis

Published: 2011-12-06

Total Pages: 429

ISBN-13: 0803629737

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Develop the effective, ethical and professional relationships and an honest and clear communication style that are the foundation of a successful bodywork practice. This practical, real-world, case-based approach to professional practice focuses on the communications and ethics essential to success in the field.


Massage

Massage

Author: Martin Ashley

Publisher: Enterprise Publishing (NY)

Published: 1995

Total Pages: 300

ISBN-13:

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Advice for pursuing a career in massage and bodywork. Profiles of massage schools plus directories of associations are included.


Business Mastery3

Business Mastery3

Author: Cherie Sohnen-Moe

Publisher: Sohnen-Moe Assoc

Published: 1997

Total Pages: 430

ISBN-13: 9780962126543

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This best-selling business manual for massage therapists and body workers is now in its Third Edition. Fully updated and revised, the manual covers the major aspects of building and maintaining a successful practice. It introduces practical yet innovative methods to increase profits, develop a strong customer base, and enhance communications with clients. Topics include marketing, client retention, professionalism, referrals, business planning, insurance billing, ethics, and time-management, designing promotional material, networking and more. The book includes numerous charts and checklists, as well as reproducible business forms. Information on other helpful resources is provided along with contact information for major health care professional associations, business organizations and independent living resources.


Brand Lands, Hot Spots and Cool Spaces

Brand Lands, Hot Spots and Cool Spaces

Author: Christian Mikunda

Publisher: Kogan Page Publishers

Published: 2006

Total Pages: 268

ISBN-13: 9780749445737

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Successfully establish an emotional bond with customers by linking the desire for entertainment with emotion and explore how this is achieved through the most spectacular 'experience worlds' across the globe.


Franchise Your Business

Franchise Your Business

Author: Mark Siebert

Publisher: Entrepreneur Press

Published: 2024-05-28

Total Pages: 434

ISBN-13: 1613084706

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Join franchise expert and consultant Mark Siebert as he delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. In this revised and updated second edition Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising. Learn how to: Use other people’s money to grow your business Evaluate your existing businesses for franchisability Identify the advantages and disadvantages of franchising Develop a business plan for “growth on steroids” Evaluate legal risk, obtain necessary documents, and protect intellectual property Control quality better than in corporate operations Create marketing plans and tools to attract franchises Sell franchises to the right candidates while avoiding potential problems Help your franchisees establish their franchise businesses Cultivate the franchisee-franchisor relationship Prepare your franchise business for an ultimate sale when it is time to exit Franchise Your Business will teach you everything they need to know about the most dynamic growth strategy ever created.