"Most-complete source for campaigning and serving in local elected office. It's a book and course all in one!"Before you spend one dime on yard signs or bumper stickers, learn the "Six Secrets of Winning Any Local Election" from a four-time-elected, undefeated winner from a "purple" district. In this step-by-step guide to campaigning and serving in public office, you will learn how to: Raise money and budget your funds properly Mobilize and motivate volunteers Leverage media to convey your message Make successful voter contact Get out the vote in your favor! Plus, Part II – "Navigating Local Elected Office Once You Win" -- the BEST guidance on how to be successful as a local office holder.And, there's more! FREE downloadable artwork for yard signs, fundraisers, direct mail, phone and canvassing scripts, etc. FREE consultation or campaign analysis with the author An "election timeline" to customize for your campaign. Save time, money and hassles with this book AND course in ONE!To learn more about this author, please visit www.KenReid.orghttps://www.youtube.com/watch?v=LKLbyuyEe7k
"Most-complete source for campaigning and serving in local elected office. It's a book and course all in one!" Before you spend one dime on yard signs or bumper stickers, learn the "Six Secrets of Winning Any Local Election" from a four-time-elected, undefeated winner from a "purple" district. In this step-by-step guide to campaigning and serving in public office, you will learn how to: Raise money and budget your funds properly Mobilize and motivate volunteers Leverage media to convey your message Make successful voter contact Get out the vote in your favor! Plus, Part II - "Navigating Local Elected Office Once You Win" -- the BEST guidance on how to be successful as a local office holder. And, there's more! FREE downloadable artwork for yard signs, fundraisers, direct mail, phone and canvassing scripts, etc. FREE consultation or campaign analysis with the author An "election timeline" to customize for your campaign. Save time, money and hassles with this book AND course in ONE!
"This is the most practical, most detailed handbook ever published on the techniques and approaches you need to run a successful campaign for any local office." "More of a "must-do" book than a how-to book, How to Win a Local Election guides readers through the campaign process detailing what they need to accomplish along the way in order to be victorious."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Everything you need to know about Vote by Mail! Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies.
As the 2008 presidential race dominates political discussion and media coverage worldwide, thousands of lesser-known local contests are being hard-fought in our neighborhoods, cities, and states. Winning Your Election the Wellstone Way is based on the work of Wellstone Action, a leading-edge progressive training center that has instructed thousands of political activists, campaign managers, and volunteers, of whom more than two hundred have gone on to run for office and win. Jeff Blodgett and Bill Lofy analyze the crucial lessons learned from many successful (and several losing) campaigns and demystifies what it takes to run for—and win—a political seat. This companion guide to Politics the Wellstone Way, the best-selling introduction to political action, features the in-depth knowledge that campaigns need to take energy and engagement to the next level—getting elected. With detailed and informative examples from progressive campaigns at every level throughout the United States, Winning Your Election the Wellstone Way combines grassroots organizing with political strategy, articulating a bold populist agenda. If you have ever considered volunteering for a political candidate, working for a campaign, or even running for public office yourself, Winning Your Election the Wellstone Way is the key resource you need to devise a sophisticated, progressive, and successful strategy and, ultimately, affect people’s lives for the better.
"Providing practical insights and vote-winning tips, this book is an invaluable resource for candidates - newcomer, challenger and experienced incumbent alike - pursuing a political career at any level." "As campaigns have become more expensive, sophisticated, and competitive, today's candidates need a clear understanding of the challenges they will face - as well as the tools and techniques available to them." "Put together in one place for the first time, Running for Office covers the essentials of assembling a winning campaign, from big-picture items to the smallest details."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
The American Government, including the national, state, and local levels, has more than 400,000 elected and appointed public officials according to a New York Times estimate. That number, more than the number of people who work for most major companies, is a tell-tale sign of just how important the political system is in this country. To become part of it however, and realize your dream of running and being elected to local office, you need to know exactly what will be expected of you, what is going to come up during the campaign, and how much time and energy the process might take out of your life. This book is written to guide every potential new politician down the path of filing for, gathering support, and running for local office, whether you are a lawman, judge, politician, or concerned parent. You will start by reading a complete list of everything you need to know about the process of running for office, from the rules that govern your conduct, to the timeline you can expect to start living. You will learn how to organize you resources and start hiring campaign staff. You will learn how to start creating a database of donors and individuals who can be called or contacted when drumming up support. You will be walked through the process of dredging up your own past and disclosing everything you can about yourself to offset the potential for negative campaigning by your opponent. Successful local politicians and campaign staff have been interviewed for this book and have provided detailed information about what you can expect when you start the process of running for office, from the door to door walking to the campaign literature and signs that must be created. You will learn the ins and outs of campaign fundraising and how to acquire the best possible endorsements to your campaign. You will learn what events you should be appearing at and how to start gaining access to television commercial air time. Finally, you will be walked through the phone bank and survey process on the road to the primaries and through the primaries to what you can expect on Election Day. From start to finish, you will learn everything you need to know to effectively run and win your campaign for local office with this book. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.
High school elections may be popularity contests, but this guide to becoming a successful high school politician reveals that with the right strategy anyone can win. Collected from more than 1,000 students recently involved in winning campaigns, advice is presented for a wide range of campaign tactics from techniques for running against even the most popular and qualified opponents to the most effective means of publicizing a candidacy. Selections from successful high school speeches, posters, and handouts are provided, along with a large list of sample campaign slogans, and are accompanied by anecdotes from a nationwide group of students about the smarts, drive, and guile necessary to win a student government position. Battle-tested techniques for both overcoming and utilizing a major campaign obstacle adolescent political apathy are also included.
A brilliant condemnation of political hobbyism—treating politics like entertainment—and a call to arms for well-meaning, well-informed citizens who consume political news, but do not take political action. Who is to blame for our broken politics? The uncomfortable answer to this question starts with ordinary citizens with good intentions. We vote (sometimes) and occasionally sign a petition or attend a rally. But we mainly “engage” by consuming politics as if it’s a sport or a hobby. We soak in daily political gossip and eat up statistics about who’s up and who’s down. We tweet and post and share. We crave outrage. The hours we spend on politics are used mainly as pastime. Instead, we should be spending the same number of hours building political organizations, implementing a long-term vision for our city or town, and getting to know our neighbors, whose votes will be needed for solving hard problems. We could be accumulating power so that when there are opportunities to make a difference—to lobby, to advocate, to mobilize—we will be ready. But most of us who are spending time on politics today are focused inward, choosing roles and activities designed for our short-term pleasure. We are repelled by the slow-and-steady activities that characterize service to the common good. In Politics Is for Power, pioneering and brilliant data analyst Eitan Hersh shows us a way toward more effective political participation. Aided by political theory, history, cutting-edge social science, as well as remarkable stories of ordinary citizens who got off their couches and took political power seriously, this book shows us how to channel our energy away from political hobbyism and toward empowering our values.
