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Author: Al Ries
Publisher: Profile Books(GB)
Published: 1994
Total Pages: 160
ISBN-13: 9781861976109
DOWNLOAD EBOOKRies and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
Author: Al Ries
Publisher:
Published: 1994
Total Pages: 143
ISBN-13: 9780006383451
DOWNLOAD EBOOKRies and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. Presented with irreverant but honest insights, their advice often flies in the face of conventional but not always successful wisdom. They explore marketing campaigns that have succeeded and those that have failed, why good ideas never lived up to expectations, and offer their own ideas on what would have worked better.
Author: Al Ries
Publisher: Harper Collins
Published: 2009-10-06
Total Pages: 239
ISBN-13: 0061983675
DOWNLOAD EBOOKThis marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Author: Al Ries
Publisher: Harper Collins
Published: 2005-09-27
Total Pages: 324
ISBN-13: 0060799900
DOWNLOAD EBOOKWhat's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
Author: Al Ries
Publisher:
Published: 2000-06-05
Total Pages: 196
ISBN-13: 9781861976956
DOWNLOAD EBOOKAuthor: Al Ries
Publisher: Harper Collins
Published: 2009-10-13
Total Pages: 164
ISBN-13: 0061798177
DOWNLOAD EBOOKTwo world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
Author: Al Ries
Publisher: McGraw Hill Professional
Published: 1997-11-22
Total Pages: 228
ISBN-13: 9780071371124
DOWNLOAD EBOOK"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
Author: Al Ries
Publisher: Plume Books
Published: 1990
Total Pages: 244
ISBN-13: 9780452264182
DOWNLOAD EBOOKFrom the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.
Author: Jack Trout
Publisher: John Wiley & Sons
Published: 2000-03-23
Total Pages: 248
ISBN-13:
DOWNLOAD EBOOKNow that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company's products and services from the competition has become key to corporate survival. Marketing guru Jack Trout delivers a practical guide for businesses on developing powerful differentiation strategies.
Author: Al Ries
Publisher: Harper Collins
Published: 2009-10-06
Total Pages: 310
ISBN-13: 0061973130
DOWNLOAD EBOOKRenowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion. Management minds are not on the same wavelength as marketing minds. What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer. What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer. These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion, including: Management deals in reality. Marketing deals in perception. Management demands better products. Marketing demands different products. Management deals in verbal abstractions. Marketing deals in visual hammers. Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.
