This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts – intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.
Viral respiratory tract infections are important and common causes of morbidity and mortality worldwide. In the past two decades, several novel viral respiratory infections have emerged with epidemic potential that threaten global health security. This Monograph aims to provide an up-to-date and comprehensive overview of severe acute respiratory syndrome, Middle East respiratory syndrome and other viral respiratory infections, including seasonal influenza, avian influenza, respiratory syncytial virus and human rhinovirus, through six chapters written by authoritative experts from around the globe.
An investigative journalist offers a revealing look at how the government, private companies, and criminals use technology to indiscriminately sweep up vast amounts of our personal data, and discusses results from a number of experiments she conducted to try and protect herself.
At one point during our lunch the famous Sonny Bono asked, "So in other words, we've reached a point where a rescuer can't say 'screw the rules' and just do the right thing?" Not in other words, Sonny. Those are the perfect words. Immutable Law #2 Saving lives is not our priority. Following our policies is our priority. Protecting ourselves comes next. Avoiding lawsuits comes third. You come somewhere after that. * * * I was not even out of school before I witnessed my first doctor commit murder. It would not be my last - Lord, no - but I can recall that night as vividly as though it happened last week. Few medics forget their first physician homicide. * * * The ugly truth is some of the most macho medics on the planet turn into complete lollipops in the presence of an arrogant, incompetent physician. No matter how you parse it, that is professional cowardice. * * * K. Patrick McDonald is a graduate of UCSD La Jolla School of Medicine original Advanced Field Medicine program. He was appointed the first EMS Supervisor for the City of San Diego under Mayor (and then Governor) Pete Wilson's administration. He created one of the nation's first STAR (Special Trauma & Rescue) Teams and co-authored the San Diego City Disaster Preparedness Plan. He was a co-author of the National Waterpark Lifeguard Training Manual. He has acted as consultant to the U.S. Secret Service in Presidential Protection matters. He writes, "After 30 years of occasionally saving lives, I learned that by writing and speaking, I can do more good for more citizens, while tolerating far fewer medical-political snollygosters." (For more on this fascinating subject, visit www.ParamedicHeretic.com)
Gain a stronger foundation with optimal ground improvement Before you break ground on a new structure, you need to analyze the structure of the ground. Expert analysis and optimization of the geo-materials on your site can mean the difference between a lasting structure and a school in a sinkhole. Sometimes problematic geology is expected because of the location, but other times it's only unearthed once construction has begun. You need to be able to quickly adapt your project plan to include an improvement to unfavorable ground before the project can safely continue. Principles and Practice of Ground Improvement is the only comprehensive, up-to-date compendium of solutions to this critical aspect of civil engineering. Dr. Jie Han, registered Professional Engineer and preeminent voice in geotechnical engineering, is the ultimate guide to the methods and best practices of ground improvement. Han walks you through various ground improvement solutions and provides theoretical and practical advice for determining which technique fits each situation. Follow examples to find solutions to complex problems Complete homework problems to tackle issues that present themselves in the field Study design procedures for each technique to simplify field implementation Brush up on modern ground improvement technologies to keep abreast of all available options Principles and Practice of Ground Improvement can be used as a textbook, and includes Powerpoint slides for instructors. It's also a handy field reference for contractors and installers who actually implement plans. There are many ground improvement solutions out there, but there is no single right answer to every situation. Principles and Practice of Ground Improvement will give you the information you need to analyze the problem, then design and implement the best possible solution.
This CERRE report finds that to effectively reduce congestion and pollution in cities, policies should focus primarily on the rarest resource: space. Mobility as a Service (MaaS) also has a role to play in the transition towards truly sustainable mobility. But this is provided regulation guarantees that new mobility models complement and not substitute for public transport. European cities have been trying to enhance their mobility and transport systems, while reducing congestion, pollution, CO2 emissions, noise and accidents. Local transport policies across countries strive to encourage car drivers to switch to public transport, but with limited success. The authors of the report find that the lack of success of policies to encourage the switch to public transport is often due to the alleged trouble of using other transportation modes compared to the convenience of private cars. “If cities are to effectively reduce congestion and pollution, regulation of access to cities must change dramatically. Until now, the constraints on the use of cars have largely remained low”, explain the authors. “An approach promising individual time savings will not benefit the collective interest. To be efficient, policies should focus primarily on the rarest resource for the community: space. Transport authorities must intervene on the uses of roads, sidewalks and pedestrian zones. It is up to them to define the balance between the different uses of roads”. In addition, public authorities should significantly develop public transport systems that constitute a genuine, practical, fast, reliable, and affordable alternative. The lack of public transport in areas of disperse and low demand due to financial reasons also remains a critical issue to be addressed. The CERRE report also finds that new mobility services (such as shared cars or free-floating e-scooters) provide unprecedented opportunities to reduce the disutility users would face from simply switching from the private car to public or active transport. Mobility as a Service (MaaS) enables users to change their routines, discover the variety of mobility services available and to combine former and new mobility services. Shared mobility providers may complement public transport, especially by supplying first and last mile solutions, and by serving areas where public transport is not financially viable. However, unless ridesharing replaces solo trips by car at a large scale, the impacts on congestion, pollution and CO2 emissions are likely to be neutral at best. Urban mobility public authorities cannot neglect the opportunities brought by new mobility services. Public authorities have to be more ambitious. They have to enlarge their spectrum of mobility services that will, in a financially sustainable way, ease user life and foster alternatives to solo car use. But to effectively deal with new mobility services authorities must develop new skills in the data and platforms areas. Platforms, information services and ticketing are crucial to increase the number of users of urban mobility services. Although digitalisation cannot be considered a magic wand, it plays a critical role in achieving this transition to new mobility services. For MaaS to develop, Mobility data must be gathered under the umbrella of Metropolitan Transport Authorities, who are the only trusted party able to do so. “Policies for the use of roads should discourage the use of individual cars and incentivise ride sharing. As long as individual cars can move freely and on the same roads and use services in the same conditions as shared vehicles, it is unlikely that MaaS and shared mobility will be successful. In addition, public authorities need to modernise and grasps the opportunities that digitisation and data offer for the transition to a truly sustainable mobility”, conclude the authors.
Pediatric cardiac surgery is a dynamic, fast-moving field. Busy practitioners, like you, need clear and comprehensive guidance you can rely on to ensure optimal patient care. For over 25 years Pediatric Cardiac Surgery has been the gold-standard reference for pediatric and adult congenital heart surgeons, pediatric and congenital cardiologists, intensivists, anesthesiologists, residents and nurses. Now, in this thoroughly revised fourth edition, you again get trusted, complete coverage of the field with timely new features and expert reviews of critical topics including heart transplantation, emerging modalities for diagnosing congenital heart and tracheal defects, the surgical technique of Fontan conversion with arrhythmia surgery, the medical challenges of managing adult CHD patients, and more. This new edition includes: Contributions from over 65 world-renowned experts More beautiful illustrations, by renowned medical illustrator Rachid Idriss, which have brought acclaim to previous editions Reviews of the embryology, physical findings, diagnostic criteria, and therapeutic choices for each disease entity and describes the latest in surgical techniques in each chapter All-new chapters that guide readers through new treatment options and other key developments since the publication of the third edition highlighting recent advances in congenital heart surgery. All-new new chapters that review advances in right ventricular to pulmonary artery conduits, arrhythmia surgery, double outlet ventricles, and adult congenital heart disease, among other key topics.
