The 2006 Entertainment, Media & Advertising Market Research Handbook
Author:
Publisher:
Published: 2006
Total Pages: 306
ISBN-13:
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The 2004 Entertainment, Media & Advertising Market Research Handbook
Author: Kelli D. Washington
Publisher:
Published: 2004
Total Pages: 524
ISBN-13: 9781577830498
DOWNLOAD EBOOKThe 2003 Entertainment, Media & Advertising Market Research Handbook
Author: Kelli D. Washington
Publisher:
Published: 2002-11
Total Pages: 510
ISBN-13: 9781577830429
DOWNLOAD EBOOKPlunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding
Author: Plunkett Research Ltd
Publisher: Plunkett Research, Ltd.
Published: 2006-04
Total Pages: 480
ISBN-13: 1593920423
DOWNLOAD EBOOKVital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. Youll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of 334 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.
The Media Handbook
Author: Helen Katz
Publisher: Routledge
Published: 2010-07-29
Total Pages: 239
ISBN-13: 1135194548
DOWNLOAD EBOOKThe Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl "This work is suitable for faculty who teach advertising, as well as students of advertising media planning." CHOICE
Plunkett's Entertainment & Media Industry Almanac 2006: The Only Complete Guide to the Technologies and Companies Changing the Way the World Shares En
Author: Jack W. Plunkett
Publisher: Plunkett Research, Ltd.
Published: 2006
Total Pages: 581
ISBN-13: 1593920512
DOWNLOAD EBOOKThe electronic age is bringing sweeping changes to entertainment and media of all kinds, including publishing, broadcasting and film. Multimedia, the Internet and other digital media outlets for entertainment and information are being refined at a rapid rate. Media giants are merging and making big acquisitions. This book covers these exciting developments and provides profiles on hundreds of leading firms in film, radio, television, cable, new media, and publishing of all types including books, magazines and newspapers. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. Youll get in-depth profiles of nearly 400 of the world's top Entertainment & Media firms: our own unique list of companies that are the leaders in this field. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in all facets of the Entertainment and Media Business, from broadcasters to film production companies, casino operators to theme park companies, publishers of books and magazines to video game designers, and much more. Our corporate profiles include executive contacts, growth plans, financial records, address, phone, fax and much more. This innovative book offers unique information, all indexed and cross-indexed more for each firm! Our industry analysis section provides an exceptional discussion of business and market trends. The book includes statistical tables covering revenues for several industry sectors. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key data.
Handbook of Research on Digital Media and Advertising: User Generated Content Consumption
Author: Eastin, Matthew S.
Publisher: IGI Global
Published: 2010-07-31
Total Pages: 768
ISBN-13: 1605667935
DOWNLOAD EBOOK"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
Handbook of Research on Effective Advertising Strategies in the Social Media Age
Author: Ta?k?ran, Nurdan Öncel
Publisher: IGI Global
Published: 2015-02-28
Total Pages: 539
ISBN-13: 1466681268
DOWNLOAD EBOOKSocial media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.
The Advertising Handbook
Author: Sean Brierley
Publisher: Routledge
Published: 2005-08-04
Total Pages: 288
ISBN-13: 113484283X
DOWNLOAD EBOOKThe Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners. The Advertising Handbook traces the development of advertising and examines the changes that have take taken place from its formative years through to today's period of rapid change: the impact of new media, the rise of the ad agency, industry mergers, the Internet and digital technologies, and the influence of the regulatory environment. The Advertising Handbook offers a theoretical understanding of the industry and it challenges many assumptions about advertising's power and authority. Thoroughly revised and updated, it examines why companies and organisations advertise, how they research markets, where and when they advertise, the principles and techniques of persuasion and how companies measure performance. The Advertising Handbook includes: Illustrations from a range of high-profile campaigns including Budweiser, Barnardo's, Benetton and Club 18-30 New and detailed 'workshop' exercises accompanying each chapter Case studies and profiles of ad agencies and key media players A revised and up-to-date glossary of key terms A guide to useful web and online resources
The Advertising Handbook
Author: Helen Powell
Publisher: Routledge
Published: 2013-09-13
Total Pages: 260
ISBN-13: 1134718926
DOWNLOAD EBOOKThis book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.
