The 1980’s: A Decade of Marketing Challenges

The 1980’s: A Decade of Marketing Challenges

Author: Venkatakrishna V. Bellur

Publisher: Springer

Published: 2015-04-20

Total Pages: 364

ISBN-13: 3319169769

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​This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.


Contemporary Trends in Innovative Marketing Strategies

Contemporary Trends in Innovative Marketing Strategies

Author: Barbosa, Belem

Publisher: IGI Global

Published: 2024-02-19

Total Pages: 413

ISBN-13:

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In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.


Social Problems

Social Problems

Author: Donileen R. Loseke

Publisher: Transaction Publishers

Published: 2017

Total Pages: 290

ISBN-13: 0202369099

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This collection of focused essays is directed at several levels of students of social problems. It is accessible to the uninitiated, who are not familiar with the constructionist literature, and aimed at those who are not particularly interested in subtle theoretical and empirical issues of concern to academics studying social problems from constructionist perspectives. Some readings focus on the construction of problems by scientists and other professionals; others examine the work of social activists, mass media, and social service personnel. Among the topics included are studies of social inequalities and individual deviance; a comparison of the images of social problems in the United States with those in other countries; and an examination of the importance of politics and power in constructing public images of social problems. Constructionist perspectives have become the leading theoretical approach for sociology and allied fields in studying social problems. Yet constructionists' impact on the teaching of social problems has been far less dramatic. Undergraduate courses on social problems are often subject to a theoretical barrage of eclectic perspectives. Just as the first social problems textbooks did almost a century ago, textbooks continue to present a series of unrelated chapters, each devoted to a particular social problem. Social Problems is an effort at systematic analysis rather than random thought on the subject. Social Problems presents detailed case studies demonstrating how constructionist perspectives can actually be applied to understand particular social problems. While these articles can be read alone, the editors have organized these selections to correspond with the chapter topics in the second edition of Donileen Loseke's Thinking about Social Problems, an accessible introduction to constructionist approaches. At the same time, some instructors who use this edited collection might wish to provide their own mix to the selection process. Many of the contributions make multiple points and so reasonably could be used to illustrate other basic texts or classic studies in the field of social problems. Donileen R. Loseke is professor of sociology at the University of South Florida. Joel Best is professor and chair, Department of Sociology and Criminal Justice, University of Delaware. He has also served as an advisory editor for Aldine in the area of social problems.


Critical Food Issues of the Eighties

Critical Food Issues of the Eighties

Author: Marylin Chou

Publisher: Elsevier

Published: 2013-10-22

Total Pages: 423

ISBN-13: 1483157628

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Critical Food Issues of the Eighties: Pergamon Policy Studies — 39 focuses on the problems of the food industry, including food and nutrition policies and impact of regulation on food and agricultural productivity and agricultural chemicals. The selection first discusses the preoccupation with food safety, as well as advances in agricultural productivity and food processing; cultural and social changes affecting the food industry; and diet-related health concerns. The book then takes a look at food price inflation, as well as price trends in the food systems, economic efficiency in the food system, imported foods, and profitability. The text reviews changing food policies and national nutrition goals. Concerns include expanded constituency and components of food policies; conquering nutrition deficiency diseases; nutrient food disclosure; and difficulty of identifying nutrient usage or food group needs. The selection also tackles the effects of government policies on technological innovation in the food industry; assessment of future technological advances in agriculture and their impact on the regulatory environment; and changing attitudes and lifestyle shaping food technology in the 1980s. The book is a vital source of data for readers interested in the issues of the food industry in the 1980s.


Entrepreneurship in International Marketing

Entrepreneurship in International Marketing

Author: Shaoming Zou

Publisher: Emerald Group Publishing

Published: 2015-02-04

Total Pages: 339

ISBN-13: 1784414476

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A fresh addition to the current international marketing literature, Entrepreneurship in International Marketing address both important issues concerning entrepreneurship in the international market and looks at the contemporary international marketing issues.